{"id":100357,"date":"2022-10-18T06:24:58","date_gmt":"2022-10-18T06:24:58","guid":{"rendered":"https:\/\/harchi90.com\/apple-is-bringing-spatial-audio-to-cars-starting-with-mercedes-benz-techcrunch\/"},"modified":"2022-10-18T06:24:58","modified_gmt":"2022-10-18T06:24:58","slug":"apple-is-bringing-spatial-audio-to-cars-starting-with-mercedes-benz-techcrunch","status":"publish","type":"post","link":"https:\/\/harchi90.com\/apple-is-bringing-spatial-audio-to-cars-starting-with-mercedes-benz-techcrunch\/","title":{"rendered":"Apple is bringing Spatial Audio to cars, starting with Mercedes-Benz \u2022 TechCrunch"},"content":{"rendered":"
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Apple is bringing its immersive surround-sound audio product to vehicles through a partnership with Mercedes-Benz and Universal Music Group, the latest example of the tech company’s push into automotive.<\/p>\n

For the first time, Spatial Audio with Dolby Atmos from Apple Music will be natively integrated into the car, starting with the Mercedes-Maybach S-Class, the Mercedes-Benz S-Class, as well as its growing electric portfolio the EQE sedan, EQE SUV, EQS sedan and EQS SUV.<\/p>\n

Spatial Audio, which adds space, clarity and depth to music, debuted in spring 2021. It was initially enabled by default on Apple hardware supported by Dolby Atmos, devices that include the iPhone, iPad, Mac models, AirPods and Beats headphones with an H1 or W1 chip. Spatial Audio on Apple Music later expanded to Android devices.<\/p>\n

Now, Mercedes-Benz owners can access what Apple calls the \u201cgold standard of sound\u201d \u2014 for a price. Owners will need two items: a $9.99 monthly subscription to Apple Music and a Mercedes vehicle equipped with either the Burmester high-end 4D and the 3D sound system. That’s where it gets really pricey.<\/p>\n

The Burmester 3D system costs $4,550. The higher-end Burmester 4D sound system, which is priced at $6,730, has 31 speakers, including six 3D speakers that emit their sound from above; 4 near-ear speakers in the front seats; an 18.5-liter subwoofer; 8 sound transducers (two per seat); and 2 amplifiers.<\/p>\n

\u201cSound quality is incredibly important to Apple Music which is why we are so excited to be working with Mercedes to make Spatial Audio on Apple Music available natively in the car for the first time,\u201d Oliver Schusser, vice president of Apple Music and Beats, said in a statement.<\/p>\n

As part of the agreement, Universal Music Group will let recording artists base their song approval process on how the final mix sounds in a Mercedes-Benz and is introducing a seal \u201cApproved in a Mercedes-Benz\u201d as \u201ca gold standard of sound, \u201d the companies said.<\/p>\n

The collaboration, which was announced Sunday at the Paris Motor Show, is yet another signal of Apple’s car ambitions. Earlier this year, Apple said its next-generation CarPlay system will power the vehicle’s entire instrument cluster, putting it, once again, directly in competition with Google’s in-vehicle operation system Android Automotive OS.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Apple is bringing its immersive surround-sound audio product to vehicles through a partnership with Mercedes-Benz and Universal Music Group, the latest example of the tech company’s push into automotive. For the first time, Spatial Audio with Dolby Atmos from Apple Music will be natively integrated into the car, starting with the Mercedes-Maybach S-Class, the Mercedes-Benz …<\/p>\n

Apple is bringing Spatial Audio to cars, starting with Mercedes-Benz \u2022 TechCrunch<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[4],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":100912,"url":"https:\/\/harchi90.com\/mercedes-benzs-new-sound-system-could-finally-push-music-beyond-stereo\/","url_meta":{"origin":100357,"position":0},"title":"Mercedes-Benz’s new sound system could finally push music beyond stereo","date":"October 18, 2022","format":false,"excerpt":"enlarge \/ The Dolby Atmos sound system in the newly revealed Mercedes-Benz EQE SUV is one of the EV's highlights.Mercedes-Benz PARIS\u2014For the debut of a car that's virtually silent, Mercedes-Benz sure spent a long time talking about sound at the international debut of the EQE SUV this week in Paris.\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"The recording studio in Paris where we got a chance to try 3D sound design.","src":"https:\/\/i0.wp.com\/cdn.arstechnica.net\/wp-content\/uploads\/2022\/10\/Studio-01-980x735.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":99130,"url":"https:\/\/harchi90.com\/apple-music-and-mercedes-benz-bring-immersive-spatial-audio-to-drivers-worldwide\/","url_meta":{"origin":100357,"position":1},"title":"Apple Music and Mercedes-Benz bring immersive Spatial Audio to drivers worldwide","date":"October 16, 2022","format":false,"excerpt":"October 16, 2022 PRESS RELEASE Apple Music and Mercedes\u2011Benz bring premium immersive Spatial Audio to drivers worldwide PARIS Apple and Mercedes-Benz today announced that Apple Music's highly acclaimed Spatial Audio with support for Dolby Atmos is now available as a native experience in Mercedes-Benz vehicles for the first time, delivering\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":99714,"url":"https:\/\/harchi90.com\/apple-announces-spatial-audio-support-for-five-mercedes-benz-vehicles\/","url_meta":{"origin":100357,"position":2},"title":"Apple Announces Spatial Audio Support for Five Mercedes-Benz Vehicles","date":"October 17, 2022","format":false,"excerpt":"Apple and Mercedes-Benz today announced that native support for Apple Music's spatial audio feature with Dolby Atmos is rolling out to select Mercedes-Benz vehicles worldwide, including the latest Mercedes-Maybach, EQS, EQS SUV, EQE, and S-Class models. as noted by The Vergespatial audio requires a Mercedes-Benz vehicle with a Burmester 3D\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"Apple Music Mercedes Benz Spatial Audio","src":"https:\/\/i0.wp.com\/images.macrumors.com\/t\/I9QMqOnGpIELS16E3ymyPPqW4do=\/400x0\/article-new\/2022\/10\/Apple-Music-Mercedes-Benz-Spatial-Audio.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":9712,"url":"https:\/\/harchi90.com\/netflix-adds-spatial-audio-to-its-service\/","url_meta":{"origin":100357,"position":3},"title":"Netflix Adds Spatial Audio To Its Service","date":"July 10, 2022","format":false,"excerpt":"Netflix Netflix has announced it is bringing spatial audio, which allows for theater-like immersive audio using existing stereo speakers, to its service. Netflix is \u200b\u200bpartnering with audio-technology company Sennheiser on their spatial audio tech (AMBEO 2-Channel Spatial Audio) which helps translate the 'cinematic experience' of immersive, surround-sound audio to any\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"Netflix Adds Spatial Audio To Its Service","src":"https:\/\/i0.wp.com\/cdn.darkhorizons.com\/wp-content\/uploads\/2022\/07\/netflix-adds-spatial-audio-to-its-service.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":9144,"url":"https:\/\/harchi90.com\/netflix-just-announced-a-huge-audio-upgrade-and-you-can-try-it-now\/","url_meta":{"origin":100357,"position":4},"title":"Netflix just announced a huge audio upgrade \u2014 and you can try it now","date":"July 9, 2022","format":false,"excerpt":"Netflix has begun to roll out a massive upgrade to the audio of some of its most popular shows including Stranger Things, The Witcher, The Adam Project, the Fear Street trilogy and Castlevania that will enable you to hear them in spatial audio without a Dolby Atmos speakerThanks to some\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"fifu_image_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2022\/10\/apple-music-mercedes.jpg?resize=1200,675","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/100357"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=100357"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/100357\/revisions"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=100357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=100357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=100357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}