{"id":101301,"date":"2022-10-19T03:34:56","date_gmt":"2022-10-19T03:34:56","guid":{"rendered":"https:\/\/harchi90.com\/netflix-to-expand-into-cloud-gaming-opens-new-studio-in-southern-california-techcrunch\/"},"modified":"2022-10-19T03:34:56","modified_gmt":"2022-10-19T03:34:56","slug":"netflix-to-expand-into-cloud-gaming-opens-new-studio-in-southern-california-techcrunch","status":"publish","type":"post","link":"https:\/\/harchi90.com\/netflix-to-expand-into-cloud-gaming-opens-new-studio-in-southern-california-techcrunch\/","title":{"rendered":"Netflix to expand into cloud gaming, opens new studio in Southern California \u2022 TechCrunch"},"content":{"rendered":"
\n

At TechCrunch Disrupt, Netflix VP of Gaming Mike Verdu dropped two bits of news about the streaming giant’s foray into games. Verdu said that Netflix is \u200b\u200b\u201cseriously exploring a cloud gaming offering.\u201d The company will also open a new gaming studio in Southern California.<\/p>\n

\u201cIt’s a value add. We’re not asking you to subscribe as a console replacement,\u201d Verdu said on stage. \u201cIt’s a completely different business model. The hope is over time that it just becomes this very natural way to play games wherever you are.\u201d<\/p>\n

Google’s Stadia and Amazon’s Luna have made the same play, attempting to peddle video games that people can play even if they don’t have an expensive gaming computer or coveted console. But these services have struggled to attain mainstream user adoption. Google recently said that it will shut down Stadia in January.<\/p>\n

\u201cWhile Stadia’s approach to streaming games for consumers was built on a strong technology foundation, it hasn’t gained the traction with users that we expected so we’ve made the difficult decision to begin winding down our Stadia streaming service,\u201d Stadia VP and GM Phil Harrison wrote in a blog post.<\/p>\n

Verdu thinks these products struggled due to their business models, not the technology itself.<\/span><\/p>\n

<\/p>\n

Mike Verdu, VP of Games at Netflix speaks about \u201cwhether game streaming can go mainstream\u201d at TechCrunch Disrupt in San Francisco on October 18, 2022. Image Credits:<\/strong> Haje Kamps \/ TechCrunch<\/p>\n<\/div>\n

\u201cStadia was a technical success. It was fun to play games on Stadia,\u201d Verdu said. \u201cIt had some issues with the business model, sure.\u201d<\/p>\n

Both Stadia and Luna have dedicated controllers \u2014 but Verdu was reticent to say whether we can expect a Netflix gaming controller in the future.<\/p>\n

He did reveal, though, that Netflix is \u200b\u200bstepping up its game development by opening an internal studio in Southern California. This is the company’s fifth studio \u2014 just last month, Netflix set up shop in Helsinki, Finland with a former Zynga GM at the helm. Others include Boss Fight Entertainment, Night School Studio and Finland’s Next Games, which are each designed to develop games catering to different tastes.<\/p>\n

The new California studio will be led by Chacko Sonny, the former executive producer on \u201cOverwatch.\u201d At Blizzard Entertainment, \u201cOverwatch\u201d was a massive success, netting billions of dollars. Sonny announced his departure from Blizzard last year in the wake of an SEC probe regarding sexual harassment and discrimination at the dominant gaming company.<\/p>\n

\u201cHe could have done anything, but he chose to come here,\u201d said Verdu. \u201cYou don’t get people like that coming to your organization to build the next big thing in gaming unless there’s a sense that we’re really in it for the long haul and in it for the right reasons.\u201d<\/p>\n

Since it announced its foray into gaming, Netflix has 14 games in development in its own studios and has 35 games on the service now. In total, Verdu said it has 55 games “in flight” at present. These games include experiences based on original IP like \u201cStranger Things,\u201d as well as licensed IP like \u201cSpongebob Squarepants.\u201d Netflix is \u200b\u200balso developing original games.<\/p>\n

\u201cWe hope over time that the balance is like, 50% Netflix IP,\u201d Verdu said.<\/span><\/p>\n

The company still considers itself in the very early stages of its gaming initiative but hasn’t ruled out expansions beyond mobile \u2014 though we understand it won’t be heading to the console or VR at this point.<\/p>\n

The news of the gaming studio launch and cloud gaming plans arrives as Netflix is \u200b\u200bannouncing its Q3 earnings, which sees the streamer beating expectations with the addition of 2.41 million subscribers, bringing the total to 223.09 million. Netflix had forecast a net gain of only 1 million subs in the third quarter. The company also reported earning $7.93 in revenue in Q3 2022, whereas analysts predicted $7.85 billion.<\/p>\n

Update, 10\/18\/22, 5:54 pm ET to clarify the 14 titles are \u201cin development,\u201d not \u201cdeveloped.\u201d <\/em><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

At TechCrunch Disrupt, Netflix VP of Gaming Mike Verdu dropped two bits of news about the streaming giant’s foray into games. Verdu said that Netflix is \u200b\u200b\u201cseriously exploring a cloud gaming offering.\u201d The company will also open a new gaming studio in Southern California. \u201cIt’s a value add. We’re not asking you to subscribe as …<\/p>\n

Netflix to expand into cloud gaming, opens new studio in Southern California \u2022 TechCrunch<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[4],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":101753,"url":"https:\/\/harchi90.com\/netflix-launching-new-gaming-studio-led-by-former-overwatch-producer\/","url_meta":{"origin":101301,"position":0},"title":"Netflix Launching New Gaming Studio Led by Former Overwatch Producer","date":"October 19, 2022","format":false,"excerpt":"Netflix is \u200b\u200bcontinuing its expansion into gaming by opening a new development studio in Southern California.According to TechCrunch, Netflix's VP of gaming, Mike Verdu, said this new studio will include former Blizzard vice president and Overwatch boss Chako Sonny at the helm.\u201cHe could have done anything, but he chose to\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":101204,"url":"https:\/\/harchi90.com\/netflix-is-seriously-exploring-a-cloud-gaming-service\/","url_meta":{"origin":101301,"position":1},"title":"Netflix is \u200b\u200b’seriously exploring’ a cloud gaming service","date":"October 19, 2022","format":false,"excerpt":"Netflix is \u200b\u200bseriously considering its own cloud gaming platform, the company's VP of games Mike Verdu said at the TechCrunch Disrupt conference on Tuesday (via Protocol). Netflix jumped into gaming in a big way last year with its mobile games lineup, but the company is apparently looking to use its\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":101697,"url":"https:\/\/harchi90.com\/netflix-seriously-exploring-its-own-cloud-gaming-offering\/","url_meta":{"origin":101301,"position":2},"title":"Netflix “seriously exploring” its own cloud gaming offering","date":"October 19, 2022","format":false,"excerpt":"As Netflix's gaming strategy grows ever bolder following its first tentative steps into the market, the streaming service has now revealed it's \"seriously exploring\" its own cloud gaming offering. That's according to Netflix's vice president of gaming Mike Verdu, who, speaking at TechCrunch Disrupt (thanks TechCrunch), explained the company saw\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":101818,"url":"https:\/\/harchi90.com\/netflix-plans-game-streaming-weeks-after-google-stadia-collapse\/","url_meta":{"origin":101301,"position":3},"title":"Netflix Plans Game Streaming Weeks After Google Stadia Collapse","date":"October 19, 2022","format":false,"excerpt":"Image: NurPhoto (Getty Images)In the wake of Google Stadia's recently announcedentirely inevitable collapse, launching a new streamed gaming service might seem a little brave. But then, if you're Netflix, you've certainly at least got some of the infrastructure in place. The streaming giant has made clear its intentions to leap\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":103015,"url":"https:\/\/harchi90.com\/can-netflix-reclaim-the-netflix-for-games-crown-from-xbox-game-pass\/","url_meta":{"origin":101301,"position":4},"title":"Can Netflix reclaim the ‘Netflix for games’ crown from Xbox Game Pass?","date":"October 20, 2022","format":false,"excerpt":"Netflix wants to try where Google Stadia failed.Just a few weeks ago, Google publicly retreated from cloud gaming with the surprise announcement that it would be shutting down Stadia. By throwing in the towel, it seemed like Microsoft, which has made cloud gaming a perk but not its primary focus\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":103994,"url":"https:\/\/harchi90.com\/netflixs-cloud-gaming-plan-is-a-tall-order-just-ask-google\/","url_meta":{"origin":101301,"position":5},"title":"Netflix’s cloud gaming plan is a tall order. Just ask Google","date":"October 21, 2022","format":false,"excerpt":"Netflix (NFLX) is diving deeper into gaming. During TechCrunch Disrupt earlier this week, VP of gaming Mike Verdu said it's \u201cseriously exploring a cloud gaming offering.\u201dSounds like a surefire win right? Not necessarily. Take a look at Google (GOOG, GOOGL), which announced last month it's axing its own cloud gaming\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"fifu_image_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2022\/07\/Netflix_1.jpg?resize=1200,800","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/101301"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=101301"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/101301\/revisions"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=101301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=101301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=101301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}