Oct 25 (Reuters) – Adidas AG (ADSGn.DE) is terminating its partnership with Kanye West immediately, the sporting goods maker said on Tuesday, reacting to a rash of offensive behavior from the American rapper and designer.<\/p>\n
“Adidas does not tolerate antisemitism and any other sort of hate speech,” the German company said.<\/p>\n
“Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values \u200b\u200bof diversity and inclusion, mutual respect and fairness,” it said, using the rapper’s artist name.<\/p>\n
\n
Register now for FREE unlimited access to Reuters.com<\/h5>\n register<\/span><\/span><\/button><\/p>\n<\/div>\nA lawyer representing Kanye West did not respond to a request for comment.<\/p>\n
Ending the partnership and the production of Yeezy branded products, as well as stopping all payments to Ye and his companies will “have a short-term negative impact” of up to $250 million” on Adidas’ net income this year, the company said, partially as the Christmas quarter tends to see greater demand usually.<\/p>\n
Adidas put the partnership under review earlier in October “after repeated efforts to privately resolve the situation.”<\/p>\n
Ye has courted controversy in recent months by publicly ending major corporate tie-ups and due to outbursts on social media against other celebrities. His Twitter and Instagram accounts were restricted, with the social media platforms removing some of his online posts that users condemned as antisemitic.<\/p>\n
In now-deleted Instagram posts from earlier this year, the multiple Grammy award-winning artist accused Adidas and US apparel retailer Gap Inc (GPS.N) of failing to build contractually promised permanent stores for products from his Yeezy fashion line.<\/p>\n
He also accused Adidas of stealing his designs for its own products.<\/p>\n
Gap and Ye ended their partnership in September. European fashion house Balenciaga has also cut ties with Ye, according to media reports.<\/p>\n
Adidas poached Ye from rival Nike Inc (NKE.N) in 2013 and agreed to a new long-term partnership in 2016 in what the company then called “the most significant partnership created between a non-athlete and a sports brand.”<\/p>\n
The tie-up, which produced several hot-selling “Yeezy” branded Adidas sneakers that cost between $200 and $700, helped the German brand close the gap with Nike in the US market.<\/p>\n
Yeezy generates about 1.5 billion euros ($1.47 billion) in annual sales for Adidas, making up a little over 7% of its total revenue, according to estimates from Telsey Advisory Group.<\/p>\n
Shares in Adidas, which cut its full-year forecast last week, were down about 3.8%. The group said it would provide more information as part of its upcoming Q3 earnings announcement on Nov. 9.<\/p>\n
\n
Register now for FREE unlimited access to Reuters.com<\/h5>\n register<\/span><\/span><\/button><\/p>\n<\/div>\nReporting by Mrinmay Dey and Uday Sampath in Bengaluru; Editing by Tomasz Janowski, Sriraj Kalluvila and Bernadette Baum<\/span><\/p>\nOur Standards: The Thomson Reuters Trust Principles.<\/p>\n<\/div>\n
.<\/p>\n","protected":false},"excerpt":{"rendered":"
Adidas ends partnership immediately Decision to weigh with $250 mln on 2022 net income Adidas sole owner of design rights Oct 25 (Reuters) – Adidas AG (ADSGn.DE) is terminating its partnership with Kanye West immediately, the sporting goods maker said on Tuesday, reacting to a rash of offensive behavior from the American rapper and designer. …<\/p>\n
Adidas ends Kanye West partnership over antisemitism, hate speech<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[5],"tags":[4976,241,8231,7294,7295,72,845,485,487,26263,3695,5660,488,73,7826,490,5661,5662,491,492,7831,4334,2668,618,5665,459,16695,7964,460,812,813,496,497,462,33755,468,5682,814,8982,498,7830,238,5672,500,5673,245,7967,85,616,502,32038,7833,5676,819,815,506,7834,32039,3698,102,5678,1383,511,512,513,27076,514,103,98,2667,820],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":89773,"url":"https:\/\/harchi90.com\/adidas-says-kanye-west-partnership-is-under-review-amid-controversy\/","url_meta":{"origin":107552,"position":0},"title":"Adidas Says Kanye West Partnership Is “Under Review” Amid Controversy","date":"October 7, 2022","format":false,"excerpt":"Adidas' relationship with Kanye West may be coming to an end. Days after the \"Famous\" rapper's controversial Paris Fashion Week show for Yeezy Season 9, the retailing giant released a statement announcing that their partnership with Ye was going to be evaluated. \"Adidas has always been about creativity, innovation and\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":89781,"url":"https:\/\/harchi90.com\/kanye-west-erupts-after-adidas-puts-yeezy-partnership-under-review-following-white-lives-matter-statement\/","url_meta":{"origin":107552,"position":1},"title":"Kanye West erupts after Adidas puts Yeezy partnership ‘under review’ following ‘White Lives Matter’ statement","date":"October 7, 2022","format":false,"excerpt":"Check out what's clicking on FoxBusiness.com Kanye West's partnership with sportswear manufacturer Adidas is \"under review,\" the company said Thursday and the star is not happy about the decision. In a profanity-laced Instagram post, West scrutinized the sports retailer and claimed they \"stole\" his designs, according to TMZ.\"F\u2014K ADIDAS,\" West\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":90975,"url":"https:\/\/harchi90.com\/adidas-is-reviewing-its-partnership-with-kanye-west-after-white-lives-matter-incident\/","url_meta":{"origin":107552,"position":2},"title":"Adidas is reviewing its partnership with Kanye West after ‘White Lives Matter’ incident","date":"October 8, 2022","format":false,"excerpt":"new York CNN Business \u2014 Adidas is reviewing its partnership with Kanye West after the artist Lambasted the company and wore a \u201cWhite Lives Matter\u201d T-shirt in public. \u201cAfter repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review,\u201d the apparel maker\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":89057,"url":"https:\/\/harchi90.com\/adidas-says-its-relationship-with-kanye-west-is-under-review\/","url_meta":{"origin":107552,"position":3},"title":"Adidas says its relationship with Kanye West is under review","date":"October 6, 2022","format":false,"excerpt":"Kanye West at an event announcing a partnership with Adidas on June 28, 2016 in Hollywood, California.Getty ImagesSneaker and apparel maker Adidas said Thursday it is reviewing its relationship with the outspoken Kanye West.\"After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":89377,"url":"https:\/\/harchi90.com\/kanyes-adidas-deal-under-review-amide-white-lives-matter-flap\/","url_meta":{"origin":107552,"position":4},"title":"Kanye’s Adidas deal ‘under review’ amide ‘White Lives Matter’ flap","date":"October 7, 2022","format":false,"excerpt":"Hanging by a thread. Kanye West's already frail partnership with Adidas is now officially \u201cunder review\u201d following the rapper's latest \u201cWhite Lives Matter\u201d shirt scandal. \u201cAfter repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review,\u201d the company announced in a statement\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":89253,"url":"https:\/\/harchi90.com\/adidas-puts-yeezy-partnership-under-review-after-kanye-wests-white-lives-matter-stunt\/","url_meta":{"origin":107552,"position":5},"title":"Adidas Puts Yeezy Partnership ‘Under Review’ After Kanye West’s ‘White Lives Matter’ Stunt","date":"October 6, 2022","format":false,"excerpt":"Adidas said Thursday that its business partnership with Kanye West is \u201cunder review\u201d after the rapper-designer made a string of headlines recently for controversial political statements and personal matters involving his family.West sparked major backlash this week for showcasing \u201cWhite Lives Matter\u201d merchandise under his YZY label for Paris Fashion\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"fifu_image_url":"https:\/\/www.reuters.com\/resizer\/AKYa6AEzNWsA9KH8Evp7Xmil4YI=\/1200x628\/smart\/filters:quality(80)\/cloudfront-us-east-2.images.arcpublishing.com\/reuters\/UTVDLPIT3VNWXAVIKWZLDM5TNU.jpg","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/107552"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=107552"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/107552\/revisions"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=107552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=107552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=107552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}