{"id":107830,"date":"2022-10-25T18:01:24","date_gmt":"2022-10-25T18:01:24","guid":{"rendered":"https:\/\/harchi90.com\/apple-demands-a-30-cut-of-boosts-and-promoted-posts\/"},"modified":"2022-10-25T18:01:24","modified_gmt":"2022-10-25T18:01:24","slug":"apple-demands-a-30-cut-of-boosts-and-promoted-posts","status":"publish","type":"post","link":"https:\/\/harchi90.com\/apple-demands-a-30-cut-of-boosts-and-promoted-posts\/","title":{"rendered":"Apple Demands a 30% Cut of Boosts and Promoted Posts"},"content":{"rendered":"<div>\n<figure class=\"sc-1eow4w5-1 eLNveM align--bleed js_lazy-image js_marquee-assetfigure\" data-id=\"c443eb534c94d54500e14ce2cba8c422\" data-recommend-id=\"image:\/\/c443eb534c94d54500e14ce2cba8c422\" data-format=\"jpg\" data-width=\"997\" data-height=\"562\" data-lightbox=\"true\" data-recommended=\"false\" data-hide=\"false\" contenteditable=\"false\" draggable=\"false\">\n<div class=\"sc-1eow4w5-2 loxZOX has-data img-wrapper\" contenteditable=\"false\" style=\"max-width:997px\" data-link-reference=\"\" data-link-target=\"\" data-syndicationrights=\"true\" data-imagerights=\"shutterstock\" data-hide=\"false\" data-hidecredit=\"false\"><span class=\"sc-1eow4w5-0 dnhHtZ js_lightbox-wrapper\"><\/p>\n<div style=\"padding-bottom:56.4%\" class=\"sc-1eow4w5-3 lktKQM image-hydration-wrapper\">\n<div><img alt=\"Monopoly is a fun board game you can play where you try to shut out your competitors.\" srcset=\"https:\/\/i.kinja-img.com\/gawker-media\/image\/upload\/c_fill,f_auto,fl_progressive,g_center,h_80,pg_1,q_80,w_80\/c443eb534c94d54500e14ce2cba8c422.jpg 80w, https:\/\/i.kinja-img.com\/gawker-media\/image\/upload\/c_fit,f_auto,g_center,pg_1,q_60,w_140\/c443eb534c94d54500e14ce2cba8c422.jpg 140w, https:\/\/i.kinja-img.com\/gawker-media\/image\/upload\/c_fit,f_auto,g_center,pg_1,q_60,w_265\/c443eb534c94d54500e14ce2cba8c422.jpg 265w, https:\/\/i.kinja-img.com\/gawker-media\/image\/upload\/c_fit,f_auto,g_center,pg_1,q_60,w_340\/c443eb534c94d54500e14ce2cba8c422.jpg 340w, https:\/\/i.kinja-img.com\/gawker-media\/image\/upload\/c_fit,f_auto,g_center,pg_1,q_60,w_490\/c443eb534c94d54500e14ce2cba8c422.jpg 490w, https:\/\/i.kinja-img.com\/gawker-media\/image\/upload\/c_fit,f_auto,g_center,pg_1,q_60,w_645\/c443eb534c94d54500e14ce2cba8c422.jpg 645w, https:\/\/i.kinja-img.com\/gawker-media\/image\/upload\/c_fit,f_auto,g_center,pg_1,q_60,w_740\/c443eb534c94d54500e14ce2cba8c422.jpg 740w, https:\/\/i.kinja-img.com\/gawker-media\/image\/upload\/c_fit,f_auto,g_center,pg_1,q_60,w_965\/c443eb534c94d54500e14ce2cba8c422.jpg 965w, https:\/\/i.kinja-img.com\/gawker-media\/image\/upload\/c_fit,f_auto,g_center,pg_1,q_60,w_1165\/c443eb534c94d54500e14ce2cba8c422.jpg 1165w, https:\/\/i.kinja-img.com\/gawker-media\/image\/upload\/c_fit,f_auto,g_center,pg_1,q_60,w_1315\/c443eb534c94d54500e14ce2cba8c422.jpg 1315w, https:\/\/i.kinja-img.com\/gawker-media\/image\/upload\/c_fit,f_auto,g_center,pg_1,q_60,w_1465\/c443eb534c94d54500e14ce2cba8c422.jpg 1465w, https:\/\/i.kinja-img.com\/gawker-media\/image\/upload\/c_fit,f_auto,g_center,pg_1,q_60,w_1600\/c443eb534c94d54500e14ce2cba8c422.jpg 1600w\" sizes=\"&#10;&#9;&#9;&#9;&#9;(max-width: 25em) calc(100vw - 32px),&#10;&#9;&#9;&#9;&#9;(max-width: 37.31em) calc(100vw - 32px),&#10;&#9;&#9;&#9;&#9;(min-width: 37.37em) and (max-width: 49.94em) calc(100vw - 32px),&#10;&#9;&#9;&#9;&#9;(min-width: 50em) and (max-width: 63.69em) 800px,&#10;&#9;&#9;&#9;&#9;(min-width: 63.75em) and (max-width: 85.19em) calc(66.5vw - 32px),&#10;&#9;&#9;&#9;&#9;800px&#10;&#9;&#9;&#9;\" draggable=\"auto\" data-chomp-id=\"c443eb534c94d54500e14ce2cba8c422\" data-format=\"jpg\" data-alt=\"Monopoly is a fun board game you can play where you try to shut out your competitors.\"  data-anim-src=\"\"\/><\/div>\n<\/div>\n<p><\/span><\/p>\n<p><figcaption class=\"sc-1ptbguh-0 hxeMec caption\">Monopoly is a fun board game you can play where you try to shut out your competitors.<\/figcaption><figcaption class=\"sc-7s1ndr-0 ikKPtM has-caption\">photo<!-- -->: <!-- -->LightField Studios<!-- --> (<!-- -->Shutterstock<!-- -->)<\/figcaption><\/p>\n<\/div>\n<p><span data-id=\"c443eb534c94d54500e14ce2cba8c422\" data-recommend-id=\"image:\/\/c443eb534c94d54500e14ce2cba8c422\" data-format=\"jpg\" data-width=\"997\" data-height=\"562\" data-lightbox=\"true\" data-recommended=\"false\" data-hide=\"false\" class=\"js_recommend\"\/><\/figure>\n<p class=\"sc-77igqf-0 bOfvBY\">Apple released an update to its payment <!-- -->guidelines Monday, demanding that <!-- -->apps use the company&#8217;s In-<!-- -->App Purchases tool for \u201cboosts\u201d and promoted posts, which means Apple will take a 30% cut of sales.  The move seems to be another policy squarely aimed at Meta (formerly known as Facebook).<\/p>\n<p><span class=\"twitter-embed\"><iframe data-src=\"https:\/\/gizmodo.com\/embed\/inset\/iframe?id=twitter-1584631748037468161&amp;autosize=1\" autoresize=\"true\" id=\"twitter-1584631748037468161\" data-recommended=\"false\" width=\"500\" height=\"159\" class=\"core-inset lazyload\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"webkitAllowFullScreen\" mozallowfullscreen=\"mozallowfullscreen\"><\/iframe><\/span><\/p>\n<p class=\"sc-77igqf-0 bOfvBY\">A variety of apps lets users promote their content for a small fee.  Want more people to see your tweets, dating profile, or that old video game you&#8217;re trying to sell?  Twitter, Tinder, and eBay will sell you a \u201cboost&#8217; to raise it higher in the feed.  For years, that seemed to fall into a gray area in App Store policies.  Apps that sell \u201cvirtual goods\u201d <span>are supposed to <\/span>to use the iPhone&#8217;s In-<!-- -->App Payment system, which comes with a big service charge.  That&#8217;s been true for a long time.  But that policy wasn&#8217;t always enforced when it came<!-- --> to boosts, and certain apps, like Facebook, got away with taking payments directly and avoiding Apple&#8217;s massive fee.  Apple declined to comment. <\/p>\n<p class=\"sc-77igqf-0 bOfvBY\">Some apps, including Twitter and Tinder, already use the In-<!-- -->App Payment tool for boosts and promoted posts, but Facebook doesn&#8217;t.  Apple would likely<!-- --> make <!-- -->a nice chunk of change when it starts enforcing this policy more severely<!-- -->though Meta may challenge the change<!-- -->.  The social media giant is already<!-- --> embroiled in a<!-- --> public fight with Apple over the latter&#8217;s recent <!-- -->policy changes, and the t<!-- -->he <!-- -->tweak to In-App Payment requirements<!-- --> will probably add fuel to the fire.<!-- --> Another iPhone policy change last year cost Meta billions of dollars in lost advertising revenue, which Apple is now working on gobbling up through a number of <span>new advertising projects<\/span>. <\/p>\n<p class=\"sc-77igqf-0 bOfvBY\">This new update is aimed at <!-- --> advertising that boosts the visibility of social media posts<!-- -->but there&#8217;s a carve<!-- -->out for more traditional kinds of ads, so Meta&#8217;s larger business model is unaffected by this move.  T<!-- -->he policy is an example of Apple&#8217;s market power.  They control the App Store<!-- -->and that&#8217;s the only official way to get your app onto iPhone<!-- -->s.  Apple can basically charge developers whatever they want<!-- --> as long as they can get away with it.  In some locales, it can&#8217;t get away with it: South Korean law enforcement raided Apple&#8217;s headquarters after persistent <!-- -->complaints of overcharging from iOS <!-- -->developers.  Meta declined to comment. <\/p>\n<p class=\"sc-77igqf-0 bOfvBY\">The boosts policy update is part of a broader effort to crack down on <!-- -->apps, forcing developers to kiss Apple&#8217;s ring and use the In-<!-- -->App Payment system or risk getting kicked out of the marketplace<!-- -->. <\/p>\n<p class=\"sc-77igqf-0 bOfvBY\">Regulators in other countries, where rules about competition are far more strict, have forced Apple to allow apps to use other payments systems that don&#8217;t take such a big cut of the revenue.  Google has faced scrutiny for similar policies in its Play Store and was even fined $113 million this week for not allowing third-party payments<!-- -->.  Last year, Epic Games won a <span>major lawsuits against Apple<\/span> after Fortnite was kicked out of the app store for providing third-party payment options.  A judge ruled that Apple can&#8217;t stop app developers from including links to other payment systems.<\/p>\n<p class=\"sc-77igqf-0 bOfvBY\">Apple says it&#8217;s<!-- --> taking this money just to protect you.  The company reviews apps for security, privacy, and fraud issues, including checking in on payment systems.  CEO Tim Cook has argued that&#8217;s expensive to maintain, and a 30% cut is a reasonable fee because the money is necessary to protect consumers, which benefits developers too, because it creates a trusted marketplace. <\/p>\n<p class=\"sc-77igqf-0 bOfvBY\">Apple did <!-- -->invent<!-- --> the App Store.  Proponents (and Tim Cook)<!-- --> argue the company<!-- --> should be able to charge whatever it<!-- --> wants<!-- -->.  But looking at this another way, the App Store isn&#8217;t<!-- --> a singular,<!-- --> regular service, but rather the portal to every other iPhone app<!-- -->.<!-- --> Critics say 30% is way more than Apple needs to pay for app review, and what&#8217;s really going on here is a monopoly stomping around, charging protection money for anyone who wants to get through Cupertino&#8217;s gates. <\/p>\n<\/div>\n<p>    .<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Monopoly is a fun board game you can play where you try to shut out your competitors.photo: LightField Studios (Shutterstock) Apple released an update to its payment guidelines Monday, demanding that apps use the company&#8217;s In-App Purchases tool for \u201cboosts\u201d and promoted posts, which means Apple will take a 30% cut of sales. The move &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/harchi90.com\/apple-demands-a-30-cut-of-boosts-and-promoted-posts\/\"> <span class=\"screen-reader-text\">Apple Demands a 30% Cut of Boosts and Promoted Posts<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[4],"tags":[6530,2302,453,18166,329,13142,11206,11166,678,306,1702,582,3138,2271,3381,18930,3763,3769,551,1323,1325],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":108567,"url":"https:\/\/harchi90.com\/apple-raises-prices-for-apple-music-apple-tv-and-apple-one\/","url_meta":{"origin":107830,"position":0},"title":"Apple raises prices for Apple Music, Apple TV+ and Apple One","date":"October 26, 2022","format":false,"excerpt":"Streaming budgets are taking another hit.Apple confirmed Monday it has raised the prices of three of its streaming services: Apple Music, Apple TV+ and Apple One, its subscription bundle which provides access to several services for one monthly cost.The price of Apple Music will go up by $1 a month\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":106723,"url":"https:\/\/harchi90.com\/apple-music-apple-tv-and-apple-one-prices-increasing-from-today\/","url_meta":{"origin":107830,"position":1},"title":"Apple Music, Apple TV+ and Apple One prices increasing from today","date":"October 24, 2022","format":false,"excerpt":"Apple is today increasing the prices of its Apple Music and Apple TV+ subscription services. The Apple One bundle price is also rising in unison. The Apple Music monthly price has been upped by ~$1 for individuals and ~$2 for families. Apple TV+ is rising by $2 (which only has\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":106837,"url":"https:\/\/harchi90.com\/apple-raising-prices-for-apple-tv-plus-apple-music\/","url_meta":{"origin":107830,"position":2},"title":"Apple Raising Prices for Apple TV Plus, Apple Music","date":"October 24, 2022","format":false,"excerpt":"Apple is hiking fees for the Apple Music and Apple TV+ subscription services for the first time. In the US, the cost of Apple TV+ for new and existing subscribers will increase to $6.99 per month. That's a 40% increase form the original $4.99 per month, the price point it\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":106739,"url":"https:\/\/harchi90.com\/apple-raises-prices-on-apple-tv-and-apple-music\/","url_meta":{"origin":107830,"position":3},"title":"Apple raises prices on Apple TV+ and Apple Music","date":"October 24, 2022","format":false,"excerpt":"Tim Cook, chief executive officer of Apple Inc., smiles while speaking about Apple TV+ during an event at the Steve Jobs Theater in Cupertino, California, US, on Tuesday, Sept. 10, 2019.David Paul Morris | Bloomberg | Getty Imagesapple on Monday increased monthly and annual subscription prices in the US for\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":107401,"url":"https:\/\/harchi90.com\/apple-releases-watchos-9-1-with-battery-life-improvements-and-matter-integration\/","url_meta":{"origin":107830,"position":4},"title":"Apple Releases watchOS 9.1 With Battery Life Improvements and Matter Integration","date":"October 25, 2022","format":false,"excerpt":"Apple today released watchOS 9.1, the first major update to the watchOS 9 operating system that came out in September. watchOS 9.1 has gone through several rounds of beta testing, and it accompanies the macOS Ventura launch, and the debut of iOS 16.1 and iPadOS 16.1. watchOS 9.1 can be\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"watchOS 9 Features","src":"https:\/\/i0.wp.com\/images.macrumors.com\/t\/yGSyJmvNvKuRIgpuxWHr6Xvqz9w=\/400x0\/article-new\/2022\/06\/watchOS-9-Feature.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":106747,"url":"https:\/\/harchi90.com\/apple-increasing-pricing-of-apple-music-apple-tv-and-apple-one\/","url_meta":{"origin":107830,"position":5},"title":"Apple Increasing Pricing of Apple Music, Apple TV+, and Apple One","date":"October 24, 2022","format":false,"excerpt":"Apple today announced pricing increases for several of its services, including Apple Music, Apple TV+, and the Apple One bundles that include those services. \u200cApple Music\u200c is increasing in price by $1 for individual users and $2 for the family plan, while Apple TV is increasing in price by $2.\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"Apple One Apps Feature 2","src":"https:\/\/i0.wp.com\/images.macrumors.com\/t\/pOlYM5Z1U29NQmrGcQ1nDjBeVgU=\/400x0\/article-new\/2020\/09\/Apple-One-Apps-Feature-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"fifu_image_url":"https:\/\/i.kinja-img.com\/gawker-media\/image\/upload\/c_fill,f_auto,fl_progressive,g_center,h_675,pg_1,q_80,w_1200\/c443eb534c94d54500e14ce2cba8c422.jpg","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/107830"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=107830"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/107830\/revisions"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=107830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=107830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=107830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}