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What about North American versions of Eurovision?<\/h2>\n
The NBC show \u201cAmerican Song Contest\u201d reimagines Eurovision for the United States, with 56 entries from 50 states, five territories and the District of Columbia. Instead of airing over the course of a week, like Eurovision does, the contest has been airing weekly on the network since March.<\/p>\n
The final took place on Monday, when AleXa, representing Oklahoma, won with “Wonderland.” The song received 710 points overall from the jury and public voting, 207 ahead of the second-place entry, from Colorado.<\/p>\n
But underwhelming ratings suggest that \u201cAmerican Song Contest\u201d failed to capture the excitement of Eurovision. In an interview with The New York Times, Audrey Morrissey, an executive on the show, suggested that US audiences might need time to get used to the format. \u201cIt is a very different sort of mechanism – there isn’t another show where performance happens and there isn’t a critique right after,\u201d she said.<\/p>\n
Next year, there will be a Eurovision Canada, where entries from the country’s three territories and 10 provinces will compete in an offshoot of the original. International expansion has been an ambition for Eurovision. Martin \u00d6sterdahl, an executive supervisor of the competition, told a podcast recently, “We’re changing our focus slightly in our strategy from managing a contest to managing a brand, and that brand will be a global entertainment superbrand.”<\/p>\n<\/div>\n<\/div>\n