{"id":141781,"date":"2022-11-28T11:10:57","date_gmt":"2022-11-28T11:10:57","guid":{"rendered":"https:\/\/harchi90.com\/adidas-executives-reportedly-raised-concerns-about-relationship-with-kanye-west-years-ago\/"},"modified":"2022-11-28T11:10:57","modified_gmt":"2022-11-28T11:10:57","slug":"adidas-executives-reportedly-raised-concerns-about-relationship-with-kanye-west-years-ago","status":"publish","type":"post","link":"https:\/\/harchi90.com\/adidas-executives-reportedly-raised-concerns-about-relationship-with-kanye-west-years-ago\/","title":{"rendered":"Adidas executives reportedly raised concerns about relationship with Kanye West years ago"},"content":{"rendered":"
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Red Banyan founder and CEO Evan Nierman and Ericho Communications CEO Eric Yaverbaum debate how Adidas managed the Ye controversy on ‘The Claman Countdown.’<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
Adidas’ chief executive and other senior leaders at the company reportedly discussed as early as four years ago concerns about continuing the relationship with Ye, formerly known as Kanye West, that they feared could implode at any moment.<\/p>\n
During a 2018 presentation to members of the company’s executive board, a group of employees that included CEO Kasper Rorsted outlined the risks employees faced by interacting with Ye, according to The Wall Street Journal. The presentation featured mitigation strategies for Adidas’ relationship with Ye, including cutting ties with the Yeezy creator.<\/p>\n
But instead of severing ties with Ye, the senior executives had business-unit leaders share various proposals with the rapper, so Adidas could keep the Yeezy partnership, which accounted for an estimated 8% of annual sales.<\/p>\n
Ye and Adidas executives engaged in a meeting in September in which he requested more money and control over the Yeezy brand. Ye also allegedly showed the executives a clip from an adult video and accused them of stealing his designs.<\/p>\n
ADIDAS ENDS PARTNERSHIP WITH KANYE WEST OVER ANTISEMITIC COMMENTS<\/strong><\/p>\n