{"id":141781,"date":"2022-11-28T11:10:57","date_gmt":"2022-11-28T11:10:57","guid":{"rendered":"https:\/\/harchi90.com\/adidas-executives-reportedly-raised-concerns-about-relationship-with-kanye-west-years-ago\/"},"modified":"2022-11-28T11:10:57","modified_gmt":"2022-11-28T11:10:57","slug":"adidas-executives-reportedly-raised-concerns-about-relationship-with-kanye-west-years-ago","status":"publish","type":"post","link":"https:\/\/harchi90.com\/adidas-executives-reportedly-raised-concerns-about-relationship-with-kanye-west-years-ago\/","title":{"rendered":"Adidas executives reportedly raised concerns about relationship with Kanye West years ago"},"content":{"rendered":"
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Red Banyan founder and CEO Evan Nierman and Ericho Communications CEO Eric Yaverbaum debate how Adidas managed the Ye controversy on ‘The Claman Countdown.’<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Adidas’ chief executive and other senior leaders at the company reportedly discussed as early as four years ago concerns about continuing the relationship with Ye, formerly known as Kanye West, that they feared could implode at any moment.<\/p>\n

During a 2018 presentation to members of the company’s executive board, a group of employees that included CEO Kasper Rorsted outlined the risks employees faced by interacting with Ye, according to The Wall Street Journal. The presentation featured mitigation strategies for Adidas’ relationship with Ye, including cutting ties with the Yeezy creator.<\/p>\n

But instead of severing ties with Ye, the senior executives had business-unit leaders share various proposals with the rapper, so Adidas could keep the Yeezy partnership, which accounted for an estimated 8% of annual sales.<\/p>\n

Ye and Adidas executives engaged in a meeting in September in which he requested more money and control over the Yeezy brand. Ye also allegedly showed the executives a clip from an adult video and accused them of stealing his designs.<\/p>\n

ADIDAS ENDS PARTNERSHIP WITH KANYE WEST OVER ANTISEMITIC COMMENTS<\/strong><\/p>\n

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Adidas’ chief executive and other senior leaders at the company discussed as early as four years ago concerns about continuing the relationship with Ye, formally Kanye West, that they feared could implode at any moment.<\/span> (REUTERS\/Andrew Kelly\/File Photo\/Steve Eichner\/WWD\/Penske Media via Getty Images)<\/span><\/p>\n<\/div>\n<\/div>\n

The company agreed to some of Ye’s demands after that meeting, including the ability to sell Yeezy footwear directly to consumers, ownership of future designs and assurances that he would receive a cut of the sales from Yeezy look-alike products. The offer would extend the partnership between the two sides through at least 2026. Ye was not satisfied, however, as he sought as much as $3 billion.<\/p>\n

And in October, Adidas terminated its relationship with Ye in response to several antisemitic comments made by the rapper.<\/p>\n

Adidas said in a statement that it does not tolerate antisemitism or any other form of hate speech. <\/p>\n

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During a 2018 presentation to members of the company’s executive board, a group of employees that included CEO Kasper Rorsted outlined the risks employees faced by interacting with Ye.<\/span> (Edward Berthelot\/GC Images \/ Getty Images)<\/span><\/p>\n<\/div>\n<\/div>\n

“Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values \u200b\u200bof diversity and inclusion, mutual respect and fairness,” the statement read.<\/p>\n

Earlier this month, Adidas announced the launch of an investigation into Ye’s behavior after the company received an anonymous letter alleging years of misconduct by him toward Adidas staff and that company management ignored his conduct.<\/p>\n

KANYE WEST’S EPISODE OF ‘THE SHOP’ WON’T AIR AFTER RAPPER USED ‘MORE HATE SPEECH’: PRODUCER<\/u><\/strong><\/p>\n

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Adidas terminated its relationship with Ye in response to several antisemitic comments West made on Twitter.<\/span> (REUTERS\/Andrew Kelly\/File Photo\/Reuters Photos)<\/span><\/p>\n<\/div>\n<\/div>\n

GET FOX BUSINESS ON THE GO BY CLICKING HERE<\/u><\/strong><\/p>\n

The alleged conduct and the company’s attempts to hold on to Yeezy despite it were not new, according to former and current Adidas and Yeezy employees. Some employees said they raised concerns about Ye’s conduct to senior Adidas leaders and human resources managers as far back as 2018.<\/p>\n

“It is currently not clear whether the accusations made in an anonymous letter are true,” Adidas said in a statement Thursday. “However, we take these very seriously and have taken the decision to launch an independent investigation of the matter immediately to address the not.”<\/p>\n

The Wall Street Journal contributed to this report.<\/i><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Red Banyan founder and CEO Evan Nierman and Ericho Communications CEO Eric Yaverbaum debate how Adidas managed the Ye controversy on ‘The Claman Countdown.’ Adidas’ chief executive and other senior leaders at the company reportedly discussed as early as four years ago concerns about continuing the relationship with Ye, formerly known as Kanye West, that …<\/p>\n

Adidas executives reportedly raised concerns about relationship with Kanye West years ago<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[5],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nAdidas executives reportedly raised concerns about relationship with Kanye West years ago - 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Execs suggested spinning off the Yeezy brand or even buying the trademark outright in 2018, per the report. Staff told the WSJ that Ye made anti-Semitic comments and watched pornography at work. loading Something is\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":108186,"url":"https:\/\/harchi90.com\/adidas-terminates-relationship-with-kanye-west-after-pressure-to-cut-ties-over-antisemitic-comments\/","url_meta":{"origin":141781,"position":2},"title":"Adidas terminates relationship with Kanye West after pressure to cut ties over antisemitic comments","date":"October 26, 2022","format":false,"excerpt":"Adidas has cut ties with Ye, formerly known as Kanye West, after facing pressure to end its partnership with the rapper in the wake of his antisemitic comments with backlash mounting against the entertainer and leading to him losing additional business deals. \u201cAdidas does not tolerate antisemitism and any other\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":106847,"url":"https:\/\/harchi90.com\/caa-drops-ye-mrc-ditches-documentary-over-antisemitic-remarks\/","url_meta":{"origin":141781,"position":3},"title":"CAA drops Ye, MRC ditches documentary over antisemitic remarks","date":"October 24, 2022","format":false,"excerpt":"Kanye West attends the Givenchy Womenswear Spring\/Summer 2023 show as part of Paris Fashion Week on October 02, 2022 in Paris, France.Stephane Cardinale - Corbis | Corbis Entertainment | Getty ImagesMajor Hollywood talent agency CAA on Monday dropped Ye, also known as Kanye West, as the rapper and business mogul\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":103661,"url":"https:\/\/harchi90.com\/sever-ties-with-yes-yeezy\/","url_meta":{"origin":141781,"position":4},"title":"Sever ties with Ye’s Yeezy","date":"October 21, 2022","format":false,"excerpt":"Kanye West arrives at the Vanity Fair Oscar Party on Feb. 9, 2020, in Beverly Hills, Calif.Evan Agostini | Invision | APThe Anti-Defamation League is urging Adidas to sever ties with Ye, calling out his recent hateful comments in a letter to Adidas CEO Kasper Rorsted and Chair Thomas Rabe.The\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":104240,"url":"https:\/\/harchi90.com\/balenciaga-fashion-house-reportedly-cuts-ties-with-ye-npr\/","url_meta":{"origin":141781,"position":5},"title":"Balenciaga fashion house reportedly cuts ties with Ye : NPR","date":"October 21, 2022","format":false,"excerpt":"Kanye West arrives at the Vanity Fair Oscar Party in February 2020, in Beverly Hills, Calif. Evan Agostini\/Invision\/AP hide caption toggle caption Evan Agostini\/Invision\/AP Kanye West arrives at the Vanity Fair Oscar Party in February 2020, in Beverly Hills, Calif. Evan Agostini\/Invision\/AP PARIS \u2014 The Balenciaga fashion house has cut\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"fifu_image_url":"https:\/\/a57.foxnews.com\/static.foxbusiness.com\/foxbusiness.com\/content\/uploads\/2022\/10\/0\/0\/2022-10-06T184348Z_4_1.jpg?ve=1&tl=1","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/141781"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=141781"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/141781\/revisions"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=141781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=141781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=141781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}