{"id":149916,"date":"2022-12-06T16:58:06","date_gmt":"2022-12-06T16:58:06","guid":{"rendered":"https:\/\/harchi90.com\/hbo-max-returns-to-amazon-prime-after-year-long-dispute\/"},"modified":"2022-12-06T16:58:06","modified_gmt":"2022-12-06T16:58:06","slug":"hbo-max-returns-to-amazon-prime-after-year-long-dispute","status":"publish","type":"post","link":"https:\/\/harchi90.com\/hbo-max-returns-to-amazon-prime-after-year-long-dispute\/","title":{"rendered":"HBO Max returns to Amazon Prime after year-long dispute"},"content":{"rendered":"
\n

Warner Bros. Discovery’s (WBD) HBO Max \u2014 home to popular shows like “The White Lotus” and “Mare of Easttown” \u2014 is back on Amazon Prime Video Channels (AMZN).<\/p>\n

On a Tuesday, the two companies announced Prime customers can once again sign up for HBO Max for $14.99 per month, the same price available through other platforms.<\/p>\n

Under the new multi-year pact, subscribers will automatically be opted into the soon-to-be combined HBO Max\/Discovery streaming service \u2014 reportedly set to be named “Max” \u2014 which is expected set to launch next spring. Terms of the deal were not disclosed.<\/p>\n

HBO Max, previously a premium add-on, dropped off of Amazon Prime’s service in September 2021 after then-parent company AT&T (T) failed to reach an agreement to extend distribution.<\/p>\n

At the time, executives at AT&T wanted more control over the direct-to-consumer relationship, in addition to more access to viewership data. The decision alienated a reported 5 million HBO Max subscribers, who were left without access and did not re-sign up through the glitchy HBO Max app, Bloomberg reported.<\/p>\n

According to Bloomberg, Warner Bros. Discovery CEO David Zaslav picked up conversations with Amazon shortly after the company’s merger in hopes of striking a new deal.<\/p>\n

Warner Bros. Discovery shares initially moved higher on the news, rising about 3%, but were lower along with broader markets in morning trading.<\/p>\n

“<\/em>Warner Bros. Discovery is committed to making HBO Max available to as broad an audience as possible while also advancing our data-driven approach to understanding our customers and best serving their viewing interests,” Bruce Campbell, chief revenue and strategy officer at Warner Bros. Discovery, said in a statement.<\/p>\n

Warner Bros. Discovery, which does not break out specific HBO Max subscriber numbers, saw subscriber growth miss expectations in the third quarter despite “House of the Dragon’s” record-breaking success.<\/p>\n