{"id":150466,"date":"2022-12-07T05:36:02","date_gmt":"2022-12-07T05:36:02","guid":{"rendered":"https:\/\/harchi90.com\/microsoft-eyes-super-app-to-break-apple-and-googles-hold-on-mobile-search-the-information\/"},"modified":"2022-12-07T05:36:02","modified_gmt":"2022-12-07T05:36:02","slug":"microsoft-eyes-super-app-to-break-apple-and-googles-hold-on-mobile-search-the-information","status":"publish","type":"post","link":"https:\/\/harchi90.com\/microsoft-eyes-super-app-to-break-apple-and-googles-hold-on-mobile-search-the-information\/","title":{"rendered":"Microsoft Eyes ‘Super App’ to Break Apple and Google’s Hold on Mobile Search \u2014 The Information"},"content":{"rendered":"
\n

Microsoft recently considered building a \u201csuper app\u201d that could combine shopping, messaging, web search, news feeds and other services in a one-stop smartphone app, in what would be an ambitious move by the software giant to expand further into consumer services, according to people with direct knowledge of the discussions. Microsoft executives wanted the app to boost the company’s multibillion-dollar advertising business and Bing search, as well as draw more users to Teams messaging and other mobile services.<\/p>\n

Unlike Apple and Google, Microsoft doesn’t operate a mobile app store for smartphone users. By creating an all-in-one app that people don’t need to leave to access its other offerings, Microsoft hoped to emulate a mobile strategy that has worked for Tencent. The Chinese firm’s WeChat app, which combines messaging with shopping, online games, news and a variety of services including grocery ordering, is a source of inspiration for top Microsoft executives, the people said.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Microsoft recently considered building a \u201csuper app\u201d that could combine shopping, messaging, web search, news feeds and other services in a one-stop smartphone app, in what would be an ambitious move by the software giant to expand further into consumer services, according to people with direct knowledge of the discussions. Microsoft executives wanted the app …<\/p>\n

Microsoft Eyes ‘Super App’ to Break Apple and Google’s Hold on Mobile Search \u2014 The Information<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[4],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nMicrosoft Eyes 'Super App' to Break Apple and Google's Hold on Mobile Search \u2014 The Information - harchi90<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMicWh0dHBzOi8vd3d3LnRoZWluZm9ybWF0aW9uLmNvbS9hcnRpY2xlcy9taWNyb3NvZnQtZXllcy1zdXBlci1hcHAtdG8tYnJlYWstYXBwbGUtYW5kLWdvb2dsZXMtaG9sZC1vbi1tb2JpbGUtc2VhcmNo0gEA?oc=5\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft Eyes 'Super App' to Break Apple and Google's Hold on Mobile Search \u2014 The Information - harchi90\" \/>\n<meta property=\"og:description\" content=\"Microsoft recently considered building a \u201csuper app\u201d that could combine shopping, messaging, web search, news feeds and other services in a one-stop smartphone app, in what would be an ambitious move by the software giant to expand further into consumer services, according to people with direct knowledge of the discussions. 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The software giant first hinted at a \u201cnext-generation\u201d store it would \u201cbuild for games\u201d earlier this year but has now quietly revealed details of the plans in filings with the UK's Competition\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":116360,"url":"https:\/\/harchi90.com\/xbox-changes-its-tone-on-game-pass\/","url_meta":{"origin":150466,"position":3},"title":"Xbox changes its tone on Game Pass","date":"November 3, 2022","format":false,"excerpt":"Microsoft's latest financials, and Phil Spencer's subsequent comments during the Wall Street Journal Live event, felt like a shift in tone. The big takeaway for some is how Microsoft, for the second quarter running, failed to hit its targets around Game Pass subscription growth. 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The shop\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":102014,"url":"https:\/\/harchi90.com\/microsoft-plans-xbox-mobile-storefront-to-rival-apple-and-google\/","url_meta":{"origin":150466,"position":5},"title":"Microsoft Plans Xbox Mobile Storefront To Rival Apple and Google","date":"October 19, 2022","format":false,"excerpt":"The UK government's investigation of Microsoft's Activision Blizzard acquisition has revealed the company is currently developing its own Xbox mobile storefront to rival Apple and Google.As reported by The Verge, Microsoft presented documents to the UK's Competition and Markets Authority that claim its purchasing of Call of Duty publisher Activision\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"fifu_image_url":"https:\/\/tii.imgix.net\/production\/articles\/9291\/426b4d99-1ae1-45c0-a828-53c3f1bffba7.png?fm=jpg&auto=compress&w=1200&frame=0","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/150466"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=150466"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/150466\/revisions"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=150466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=150466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=150466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}