{"id":151553,"date":"2022-12-08T07:12:01","date_gmt":"2022-12-08T07:12:01","guid":{"rendered":"https:\/\/harchi90.com\/microsoft-considering-super-app-to-fight-apple-google-mobile-dominance\/"},"modified":"2022-12-08T07:12:01","modified_gmt":"2022-12-08T07:12:01","slug":"microsoft-considering-super-app-to-fight-apple-google-mobile-dominance","status":"publish","type":"post","link":"https:\/\/harchi90.com\/microsoft-considering-super-app-to-fight-apple-google-mobile-dominance\/","title":{"rendered":"Microsoft considering &#8216;super app&#8217; to fight Apple &#038; Google mobile dominance"},"content":{"rendered":"<div>\n<div class=\"col-sm-12\" id=\"article-hero\" aria-labelledby=\"hero-cap\" role=\"figure\">\n<p id=\"hero-cap\" class=\"hero-caption\" title=\"Microsoft\">Microsoft<\/p>\n<p>              <\/p><\/div>\n<div class=\"col-sm-12\">\n<p style=\"font-size:.9em;\">&#13;<br \/>\n        <em>AppleInsider may earn an affiliate commission on purchases made through links on our site.<br \/>\n        <\/em>&#13;\n    <\/p>\n<\/div>\n<p class=\"col-sm-12 article-lead\">Microsoft may build an all-in-one &#8220;super app&#8221; to combine various services and fight the mobile search partnership between Apple and Google.<\/p>\n<div class=\"col-sm-12\">\n<p>According to a report on Tuesday, the company has considered building an app that combines shopping, messaging, web search, news, and other services.<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<p>Microsoft executives see the app as a way to boost its advertising business and increase the foothold of Bing search.  The company hopes to emulate companies such as Tencent, which has all-in-one apps, including WeChat.<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<p>Whether Microsoft will ever launch such an app is still being determined.  Still, sources say CEO Satya Nadella is laying the groundwork by pushing Bing to work better with Microsoft&#8217;s other mobile products.<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<p>Bing is at a disadvantage on mobile platforms compared to Google.  Google has a billion-dollar contract with Apple to have its search engine be the default on iOS as it is on Android.<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<p>Microsoft doesn&#8217;t have its own mobile app store either, forcing it to rely on competitors to attract and retain users.  And competitors have rules, such as when Microsoft tried to get a mobile gaming store onto the App Store.<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<p>According to a former employee, Microsoft has periodically bid on Apple&#8217;s contract, but Google has won every time.  However, regulators have been eyeing the partnership between Apple and Google.<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<p>The Department of Justice is seeking an injunction in its pending antitrust argument against Google to prevent renewal of the agreement, saying it unfairly stifles competition.  However, a deal between Apple and Microsoft may not command the same level of scrutiny since Bing has a much lower share of the web search market than Google.<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<p>Apple has also been focused on developing web search features across its services, but its efforts are slowed.  Due to its privacy stance, the company has fewer data to work with than Google or Microsoft.<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<p>Rumors of an Apple search engine reappeared earlier in 2022, with analyst Robert Scoble claiming the company will unveil it in January 2023.<\/p>\n<\/div><\/div>\n<p>    .<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft &#13; AppleInsider may earn an affiliate commission on purchases made through links on our site. &#13; Microsoft may build an all-in-one &#8220;super app&#8221; to combine various services and fight the mobile search partnership between Apple and Google. According to a report on Tuesday, the company has considered building an app that combines shopping, messaging, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/harchi90.com\/microsoft-considering-super-app-to-fight-apple-google-mobile-dominance\/\"> <span class=\"screen-reader-text\">Microsoft considering &#8216;super app&#8217; to fight Apple &#038; Google mobile dominance<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[4],"tags":[6533,6530,2302,6522,6523,453,6513,1702,6519,6524,6532,3356,3946,6517,6518,6510,2271,6515,6516,6529,6512,6514,6511,3381,6531,6520,6521,6525,4013,6526,6528,6527,1514,6536,1081,6534,6535,1065],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Microsoft considering &#039;super app&#039; to fight Apple &amp; Google mobile dominance - harchi90<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMicWh0dHBzOi8vYXBwbGVpbnNpZGVyLmNvbS9hcnRpY2xlcy8yMi8xMi8wNi9taWNyb3NvZnQtY29uc2lkZXJpbmctc3VwZXItYXBwLXRvLWZpZ2h0LWFwcGxlLWdvb2dsZS1tb2JpbGUtZG9taW5hbmNl0gF2aHR0cHM6Ly9hcHBsZWluc2lkZXIuY29tL2FydGljbGVzLzIyLzEyLzA2L21pY3Jvc29mdC1jb25zaWRlcmluZy1zdXBlci1hcHAtdG8tZmlnaHQtYXBwbGUtZ29vZ2xlLW1vYmlsZS1kb21pbmFuY2UvYW1wLw?oc=5\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft considering &#039;super app&#039; to fight Apple &amp; Google mobile dominance - harchi90\" \/>\n<meta property=\"og:description\" content=\"Microsoft &#013; AppleInsider may earn an affiliate commission on purchases made through links on our site. &#013; Microsoft may build an all-in-one &#8220;super app&#8221; to combine various services and fight the mobile search partnership between Apple and Google. According to a report on Tuesday, the company has considered building an app that combines shopping, messaging, &hellip; Microsoft considering &#8216;super app&#8217; to fight Apple &#038; Google mobile dominance Read More &raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMicWh0dHBzOi8vYXBwbGVpbnNpZGVyLmNvbS9hcnRpY2xlcy8yMi8xMi8wNi9taWNyb3NvZnQtY29uc2lkZXJpbmctc3VwZXItYXBwLXRvLWZpZ2h0LWFwcGxlLWdvb2dsZS1tb2JpbGUtZG9taW5hbmNl0gF2aHR0cHM6Ly9hcHBsZWluc2lkZXIuY29tL2FydGljbGVzLzIyLzEyLzA2L21pY3Jvc29mdC1jb25zaWRlcmluZy1zdXBlci1hcHAtdG8tZmlnaHQtYXBwbGUtZ29vZ2xlLW1vYmlsZS1kb21pbmFuY2UvYW1wLw?oc=5\" \/>\n<meta property=\"og:site_name\" content=\"harchi90\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-08T07:12:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/photos5.appleinsider.com\/gallery\/51788-102632-microsoft-logo-xl.jpg\" \/>\n<meta name=\"author\" content=\"islamlacoste58\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/photos5.appleinsider.com\/gallery\/51788-102632-microsoft-logo-xl.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"islamlacoste58\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/harchi90.com\/microsoft-considering-super-app-to-fight-apple-google-mobile-dominance\/\",\"url\":\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMicWh0dHBzOi8vYXBwbGVpbnNpZGVyLmNvbS9hcnRpY2xlcy8yMi8xMi8wNi9taWNyb3NvZnQtY29uc2lkZXJpbmctc3VwZXItYXBwLXRvLWZpZ2h0LWFwcGxlLWdvb2dsZS1tb2JpbGUtZG9taW5hbmNl0gF2aHR0cHM6Ly9hcHBsZWluc2lkZXIuY29tL2FydGljbGVzLzIyLzEyLzA2L21pY3Jvc29mdC1jb25zaWRlcmluZy1zdXBlci1hcHAtdG8tZmlnaHQtYXBwbGUtZ29vZ2xlLW1vYmlsZS1kb21pbmFuY2UvYW1wLw?oc=5\",\"name\":\"Microsoft considering 'super app' to fight Apple & Google mobile dominance - harchi90\",\"isPartOf\":{\"@id\":\"https:\/\/harchi90.com\/#website\"},\"datePublished\":\"2022-12-08T07:12:01+00:00\",\"dateModified\":\"2022-12-08T07:12:01+00:00\",\"author\":{\"@id\":\"https:\/\/harchi90.com\/#\/schema\/person\/0689156e87fbe869f0e5efdeef200d5b\"},\"breadcrumb\":{\"@id\":\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMicWh0dHBzOi8vYXBwbGVpbnNpZGVyLmNvbS9hcnRpY2xlcy8yMi8xMi8wNi9taWNyb3NvZnQtY29uc2lkZXJpbmctc3VwZXItYXBwLXRvLWZpZ2h0LWFwcGxlLWdvb2dsZS1tb2JpbGUtZG9taW5hbmNl0gF2aHR0cHM6Ly9hcHBsZWluc2lkZXIuY29tL2FydGljbGVzLzIyLzEyLzA2L21pY3Jvc29mdC1jb25zaWRlcmluZy1zdXBlci1hcHAtdG8tZmlnaHQtYXBwbGUtZ29vZ2xlLW1vYmlsZS1kb21pbmFuY2UvYW1wLw?oc=5#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMicWh0dHBzOi8vYXBwbGVpbnNpZGVyLmNvbS9hcnRpY2xlcy8yMi8xMi8wNi9taWNyb3NvZnQtY29uc2lkZXJpbmctc3VwZXItYXBwLXRvLWZpZ2h0LWFwcGxlLWdvb2dsZS1tb2JpbGUtZG9taW5hbmNl0gF2aHR0cHM6Ly9hcHBsZWluc2lkZXIuY29tL2FydGljbGVzLzIyLzEyLzA2L21pY3Jvc29mdC1jb25zaWRlcmluZy1zdXBlci1hcHAtdG8tZmlnaHQtYXBwbGUtZ29vZ2xlLW1vYmlsZS1kb21pbmFuY2UvYW1wLw?oc=5\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMicWh0dHBzOi8vYXBwbGVpbnNpZGVyLmNvbS9hcnRpY2xlcy8yMi8xMi8wNi9taWNyb3NvZnQtY29uc2lkZXJpbmctc3VwZXItYXBwLXRvLWZpZ2h0LWFwcGxlLWdvb2dsZS1tb2JpbGUtZG9taW5hbmNl0gF2aHR0cHM6Ly9hcHBsZWluc2lkZXIuY29tL2FydGljbGVzLzIyLzEyLzA2L21pY3Jvc29mdC1jb25zaWRlcmluZy1zdXBlci1hcHAtdG8tZmlnaHQtYXBwbGUtZ29vZ2xlLW1vYmlsZS1kb21pbmFuY2UvYW1wLw?oc=5#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/harchi90.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Microsoft considering &#8216;super app&#8217; 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Save up to $250 on Apple's M1 iPad Pro 12.9-inch and iPad Air 5, with early Black Friday discounts matching (and even beating in some cases) record low prices.The weekend sale at Amazon discounts the M1 iPad Pro 12.9-inch with 128GB of storage\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":125168,"url":"https:\/\/harchi90.com\/key-staff-driving-apple-search-engine-leave-to-rejoin-google\/","url_meta":{"origin":151553,"position":1},"title":"Key staff driving Apple search engine leave to rejoin Google","date":"November 11, 2022","format":false,"excerpt":"Article Hero Image \r AppleInsider may earn an affiliate commission on purchases made through links on our site. \r Four years after Laserlike was acquired by Apple to boost its web search technology, the founders have quit to rejoin Google.Prior to forming Laserlike in 2015, Anand Shukla, Srinivasan Venkatachary and\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":105826,"url":"https:\/\/harchi90.com\/airpods-max-active-noise-cancellation-pared-down-by-newest-firmware\/","url_meta":{"origin":151553,"position":2},"title":"AirPods Max active noise cancellation pared down by newest firmware","date":"October 23, 2022","format":false,"excerpt":"Article Hero Image \r AppleInsider may earn an affiliate commission on purchases made through links on our site. \r There have been only anecdotal reports about AirPods Max having less effective Active Noise Cancellation since May's firmware update \u2014 until now.In May, Apple released firmware for the AirPods, AirPods Pro,\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14206,"url":"https:\/\/harchi90.com\/jony-ive-is-no-longer-consulting-for-apple\/","url_meta":{"origin":151553,"position":3},"title":"Jony Ive is no longer consulting for Apple","date":"July 14, 2022","format":false,"excerpt":"\r AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. \r Apple and Ive's design firm, LoveFrom, are no longer working together, with both parties choosing not to extend the\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10547,"url":"https:\/\/harchi90.com\/first-touch-bar-macbook-pro-models-will-become-vintage-on-july-31\/","url_meta":{"origin":151553,"position":4},"title":"First Touch Bar MacBook Pro models will become vintage on July 31","date":"July 10, 2022","format":false,"excerpt":"\r AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. \r Apple will be placing its first models of MacBook Pro equipped with the Touch Bar to its list of\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"fifu_image_url":"https:\/\/photos5.appleinsider.com\/gallery\/51788-102632-microsoft-logo-xl.jpg","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/151553"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=151553"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/151553\/revisions"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=151553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=151553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=151553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}