After that case was settled in 2002, Microsoft had largely avoided the antitrust glare focused on tech rivals including Facebook, Google, Apple and Amazon \u2014 until the proposed Activision acquisition, the largest deal in Microsoft’s history. (Amazon founder Jeff Bezos owns The Washington Post).<\/p>\n<\/div>\n
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Trustbusters are bypassing the biggest tech company of them all<\/span><\/p>\n<\/div>\n\n
Microsoft President Brad Smith signaled that the company would fight the argument, saying in a statement that the company has \u201cbeen committed since Day One to addressing competition concerns.”<\/p>\n<\/div>\n
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\u201cWhile we believed in giving peace a chance, we have complete confidence in our case and welcome the opportunity to present our case in court,\u201d Smith said.<\/p>\n<\/div>\n
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Since announcing its intention to buy Activision in January, Microsoft has announced a series of policies and arrangements intended to show regulators that the deal would not give it an unfair advantage in the gaming market or harm workers. On Tuesday, as it was apparent the agency was nearing a decision on whether or not to block the deal, Microsoft announced that it would bring the Call of Duty franchise to Nintendo Switch, a rival of Xbox. It previously had said it would make \u201cCall of Duty\u201d available on rival Sony’s Playstation.<\/p>\n<\/div>\n
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The FTC moved to block the deal a day after Microsoft staff met with agency representatives to discuss the argument, according to a person familiar with the meeting, who spoke on the condition of anonymity to discuss a private meeting. Smith said the company offered \u201cproposed concessions\u201d to the agency earlier this week.<\/p>\n<\/div>\n
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Activision currently makes its popular games available to 154 million monthly active users around the world on a variety of video game consoles, computers, phones and tablets, according to an FTC news release about the complaint. But the FTC alleges that if the deal were to close, that could change. Microsoft would have the ability to thwart competitors by withholding these games from competing game systems entirely, or by manipulating pricing and degrading game quality on rival consoles.<\/p>\n<\/div>\n
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The lawsuit warns the deal could not only give Microsoft an upper hand in consoles, but also an unfair advantage in more nascent gaming, such as subscription gaming and cloud gaming, according to an FTC official, who spoke on the condition of anonymity to discuss the agency’s argument. The FTC argues that this deal could dampen innovation in these more nascent gaming markets, the person said.<\/p>\n<\/div>\n
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Microsoft’s gaming business Xbox made $3.6 billion in the quarter ending in September. Xbox consoles trail behind both rival Japanese console makers Sony and Nintendo companies in sales, the company told a UK antitrust regulator in October. <\/b>Microsoft has a record of acquiring gaming content and then using it to squash competition from rival console makers, according to the FTC. The agency cited Microsoft’s acquisition of game developer Zenimax, and it says that the company’s subsidiary made titles including Starfield and Redfall exclusive to Microsoft devices despite previous assurances to European regulators.<\/p>\n<\/div>\n\n
\u201cMicrosoft has already shown that it can and will withhold content from its gaming rivals,\u201d said Holly Vedova, the FTC’s Bureau of Competition director, said in a news release. \u201cToday we seek to stop Microsoft from gaining control over a leading independent game studio and using it to harm competition in multiple dynamic and fast-growing gaming markets.\u201d<\/p>\n<\/div>\n
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The European Union announced last month that it had opened an inquiry into the deal, warning that Microsoft \u201cmay foreclose access\u201d to Activision’s games.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Comment on this story Comment The Federal Trade Commission on Thursday sued to block Microsoft’s $69 billion acquisition of the video game publisher Activision Blizzard, charging that the massive deal would allow the Washington tech giant to suppress its competitors in gaming. The lawsuit represents the FTC’s most significant effort to rein in consolidation in …<\/p>\n
FTC sues to block Microsoft’s acquisition of Activision<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[4],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nFTC sues to block Microsoft's acquisition of Activision - harchi90<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n