{"id":153211,"date":"2022-12-09T21:54:01","date_gmt":"2022-12-09T21:54:01","guid":{"rendered":"https:\/\/harchi90.com\/why-apples-next-big-thing-still-isnt-here\/"},"modified":"2022-12-09T21:54:01","modified_gmt":"2022-12-09T21:54:01","slug":"why-apples-next-big-thing-still-isnt-here","status":"publish","type":"post","link":"https:\/\/harchi90.com\/why-apples-next-big-thing-still-isnt-here\/","title":{"rendered":"Why Apple’s Next Big Thing Still Isn’t Here"},"content":{"rendered":"
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A year ago, the tech industry was buzzing about the possibility of Apple finally revealing<\/span> its long-anticipated AR\/VR headset, which would become its first big new product since the 2015 release of the Apple Wtch<\/span>.<\/p>\n

Apple’s mixed-reality headset<\/span>many believed, would give us a clear sign of the future<\/span>. Apple has a history of setting industry trends, starting with ditching the floppy drive in its first iMac in 1998<\/span> all the way to satellite SOS built into the iPhone 14<\/span>, which other phone makers are apparently working on as well. Apple is well known for ushering niche products into the mainstream, like the smartphone and tablet. <\/p>\n

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But Apple didn’t show off a headset this year. It didn’t even mention the AR technology expected to power it that would overlay computer information on the real world. <\/p>\n

Instead, competitors who tried to get out in front of it were met with mixed success. Meta co-founder Mark Zuckerberg announced the $1,500 Meta Quest Pro<\/span>a headset designed for office work that offers both AR and virtual reality, which envelops you in a computer-generated world.<\/p>\n