{"id":161935,"date":"2022-12-19T05:01:09","date_gmt":"2022-12-19T05:01:09","guid":{"rendered":"https:\/\/harchi90.com\/avatar-2-is-latest-hollywood-blockbuster-to-underperform-in-china\/"},"modified":"2022-12-19T05:01:09","modified_gmt":"2022-12-19T05:01:09","slug":"avatar-2-is-latest-hollywood-blockbuster-to-underperform-in-china","status":"publish","type":"post","link":"https:\/\/harchi90.com\/avatar-2-is-latest-hollywood-blockbuster-to-underperform-in-china\/","title":{"rendered":"&#8216;Avatar 2&#8217; Is Latest Hollywood Blockbuster to Underperform in China"},"content":{"rendered":"<div>\n<p>While the overall projected $435 million global weekend for \u201cAvatar: The Way of Water\u201d qualifies as a good start, the film stumbled hard in China.  Despite pre-release tracking suggesting an over\/under $120 million opening in the world&#8217;s second-biggest moviegoing marketplace, the 3-D action sequel earned just $57.1 million.  It&#8217;s the latest example of a big Hollywood movie underwhelming in China.<\/p>\n<p>Its opening day was around $24 million, essentially tied with the $24.6 million first Friday of \u201cAquaman\u201d in 2018. While the James Wan-directed underwater action fantasy earned $94 million over its Friday-Sunday weekend, the James Cameron-directed underwater action fantasy barely doubled its opening day.<\/p>\n<p>\u201cAquaman\u201d legged out to $298 million in China (out of $1.15 billion worldwide).  Even if \u201cAvatar: The Way of Water\u201d benefits from post-debut legs, strong word of mouth and audiences waiting until they can see it in IMAX or related PLF auditoriums \u2014 99% of the ticket sales were for 3-D shows \u2014 it&#8217;s now unknown if the mega-budget sequel will match even the $159 million Chinese gross of Universal&#8217;s \u201cJurassic World Dominion.\u201d<\/p>\n<p><strong>Also Read:<\/strong><br \/>&#8216;Avatar: The Way of Water&#8217; Revives Box Office With $134 Million Opening Weekend<\/p>\n<p>A strong run in much of the world for \u201cAvatar 2\u201d would make Chinese box office a luxury or a bonus.  There was hope \u2014 due to the original \u201cAvatar\u201d earning $57 million in China amid an early 2021 reissue \u2014 that the movie might have earned grosses on par with the biggest Hollywood exports.  Even if \u201cAvengers: Endgame\u201d and its $629 million gross (out of $2.8 billion total) was a hyperbolic pipe dream, it wasn&#8217;t absurd to hope for earnings on par with \u201cAvengers: Infinity War\u201d ($356 million in 2018), \u201cFurious 7\u201d ($380 million in 2015)\u201d and \u201cFate of the Furious\u201d ($390 million in 2017).<\/p>\n<p><button class=\"link caas-button collapse-button\" aria-label=\"\" title=\"\" data-ylk=\"elm:readmore;slk:Story continues\">Story continues<\/button><\/p>\n<p>The original \u201cAvatar\u201d earned $203 million in China back in 2010, grossing that record-breaking figure on around 7% of the screens that are currently available.  Hollywood reacted to the sky-high result by spending a decade chasing Chinese box office (setting tentpoles like \u201cTransformers: Age of Extinction\u201d in China, changing scripts like \u201cWorld War Z\u201d to make China look more heroic, etc.) as a supplement to its four-quadrant franchise blockbusters and to partially make up for lost DVD revenue.<\/p>\n<p>China has for the last two years allowed far fewer Hollywood movies into their theaters with those films earning far less than pre-COVID expectations.  For example, \u201cDespicable Me 3\u201d earned $153 million in 2017 but \u201cMinions: The Rise of Gru\u201d earned $37 million in 2022. \u201cThe Batman\u201d earned $20 million in China this year while no Marvel films (from Disney or Sony) have played there since 2019.<\/p>\n<p>While COVID restrictions and related moviegoing behavior are absolutely key factors, plenty of big Chinese tentpoles like \u201cThe Eight Hundred\u201d ($460 million in 2020), \u201cHi, Mom\u201d ($835 million in 2021) and \u201cThe Battle at Lake Changjin 2\u201d ($610 million) have earned pre-COVID sized grosses.  Concurrently, the likes of \u201cTop Gun: Maverick\u201d ($1.49 billion), \u201cSpider-Man: No Way Home\u201d ($1.91 billion) and \u201cDoctor Strange in the Multiverse of Madness\u201d ($956 million) have earned best-case-scenario box office without China.<\/p>\n<p><strong>Also Read:<\/strong><br \/>&#8216;Avatar 2&#8217; in Imax Offers Sneak Peeks at &#8216;Mission: Impossible 7,&#8217; &#8216;Creed III&#8217; and &#8216;Oppenheimer&#8217;<\/p>\n<p>Whatever the reasons for the decline, if China can no longer deliver top-tier box office for Hollywood tentpoles, especially as most films return just 25% of the gross to the studios, there&#8217;s little reason for Tinseltown to aggressively court the marketplace.  Fair or not, \u201cAvatar: The Way of Water\u201d was seen as one last chance for China to show Hollywood the money.<\/p>\n<p>Meanwhile, the Sam Worthington\/Zoe Salda\u00f1a sequel pulled better-than-expected grosses in India.  While the $18.1 million opening was obviously 2\/3 smaller than China&#8217;s $57 million launch, it was the second-biggest opening weekend ever for a Hollywood title behind \u201cAvengers: Endgame\u201d ($26.7 million in 2019).<\/p>\n<p>That MCU \u201cInfinity Saga\u201d finale legged out to $62.7 million in India, which was equal to 10% of China&#8217;s total and made up 2.2% of the $2.8 billion global cume.  However, if Hollywood really decides to take a sabbatical from chasing fortune and glory in China, India might be a viable target.<\/p>\n<p>This may be little more than a momentary blip due to the popularity of the \u201cAvatar\u201d brand \u2014 it&#8217;s not like moviegoers there are turned off by over-the-top fantasy action and bleeding-heart sincerity \u2014 or it could be another \u201chistory began here&#8221; moment.<\/p>\n<p><strong>Also Read:<\/strong><br \/>Does Hollywood Still Need China at the Box Office?  &#8216;Avatar 2&#8217; May Be the Final Test |  charts<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>While the overall projected $435 million global weekend for \u201cAvatar: The Way of Water\u201d qualifies as a good start, the film stumbled hard in China. Despite pre-release tracking suggesting an over\/under $120 million opening in the world&#8217;s second-biggest moviegoing marketplace, the 3-D action sequel earned just $57.1 million. It&#8217;s the latest example of a big &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/harchi90.com\/avatar-2-is-latest-hollywood-blockbuster-to-underperform-in-china\/\"> <span class=\"screen-reader-text\">&#8216;Avatar 2&#8217; Is Latest Hollywood Blockbuster to Underperform in China<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[5],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&#039;Avatar 2&#039; Is Latest Hollywood Blockbuster to Underperform in China - harchi90<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMiTWh0dHBzOi8vd3d3LnlhaG9vLmNvbS9lbnRlcnRhaW5tZW50L2JveC1vZmZpY2UtYXZhdGFyLTItbGF0ZXN0LTIxMDgyNzk1NS5odG1s0gFVaHR0cHM6Ly93d3cueWFob28uY29tL2FtcGh0bWwvZW50ZXJ0YWlubWVudC9ib3gtb2ZmaWNlLWF2YXRhci0yLWxhdGVzdC0yMTA4Mjc5NTUuaHRtbA?oc=5\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Avatar 2&#039; Is Latest Hollywood Blockbuster to Underperform in China - harchi90\" \/>\n<meta property=\"og:description\" content=\"While the overall projected $435 million global weekend for \u201cAvatar: The Way of Water\u201d qualifies as a good start, the film stumbled hard in China. 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It&#8217;s the latest example of a big &hellip; &#8216;Avatar 2&#8217; Is Latest Hollywood Blockbuster to Underperform in China Read More &raquo;","og_url":"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMiTWh0dHBzOi8vd3d3LnlhaG9vLmNvbS9lbnRlcnRhaW5tZW50L2JveC1vZmZpY2UtYXZhdGFyLTItbGF0ZXN0LTIxMDgyNzk1NS5odG1s0gFVaHR0cHM6Ly93d3cueWFob28uY29tL2FtcGh0bWwvZW50ZXJ0YWlubWVudC9ib3gtb2ZmaWNlLWF2YXRhci0yLWxhdGVzdC0yMTA4Mjc5NTUuaHRtbA?oc=5","og_site_name":"harchi90","article_published_time":"2022-12-19T05:01:09+00:00","og_image":[{"url":"https:\/\/media.zenfs.com\/en\/thewrap.com\/985da96122106fc05c7af960a9aa45b1"}],"author":"islamlacoste58","twitter_card":"summary_large_image","twitter_image":"https:\/\/media.zenfs.com\/en\/thewrap.com\/985da96122106fc05c7af960a9aa45b1","twitter_misc":{"Written by":"islamlacoste58","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/harchi90.com\/avatar-2-is-latest-hollywood-blockbuster-to-underperform-in-china\/","url":"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMiTWh0dHBzOi8vd3d3LnlhaG9vLmNvbS9lbnRlcnRhaW5tZW50L2JveC1vZmZpY2UtYXZhdGFyLTItbGF0ZXN0LTIxMDgyNzk1NS5odG1s0gFVaHR0cHM6Ly93d3cueWFob28uY29tL2FtcGh0bWwvZW50ZXJ0YWlubWVudC9ib3gtb2ZmaWNlLWF2YXRhci0yLWxhdGVzdC0yMTA4Mjc5NTUuaHRtbA?oc=5","name":"'Avatar 2' Is Latest Hollywood Blockbuster to Underperform in China - harchi90","isPartOf":{"@id":"https:\/\/harchi90.com\/#website"},"datePublished":"2022-12-19T05:01:09+00:00","dateModified":"2022-12-19T05:01:09+00:00","author":{"@id":"https:\/\/harchi90.com\/#\/schema\/person\/0689156e87fbe869f0e5efdeef200d5b"},"breadcrumb":{"@id":"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMiTWh0dHBzOi8vd3d3LnlhaG9vLmNvbS9lbnRlcnRhaW5tZW50L2JveC1vZmZpY2UtYXZhdGFyLTItbGF0ZXN0LTIxMDgyNzk1NS5odG1s0gFVaHR0cHM6Ly93d3cueWFob28uY29tL2FtcGh0bWwvZW50ZXJ0YWlubWVudC9ib3gtb2ZmaWNlLWF2YXRhci0yLWxhdGVzdC0yMTA4Mjc5NTUuaHRtbA?oc=5#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMiTWh0dHBzOi8vd3d3LnlhaG9vLmNvbS9lbnRlcnRhaW5tZW50L2JveC1vZmZpY2UtYXZhdGFyLTItbGF0ZXN0LTIxMDgyNzk1NS5odG1s0gFVaHR0cHM6Ly93d3cueWFob28uY29tL2FtcGh0bWwvZW50ZXJ0YWlubWVudC9ib3gtb2ZmaWNlLWF2YXRhci0yLWxhdGVzdC0yMTA4Mjc5NTUuaHRtbA?oc=5"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMiTWh0dHBzOi8vd3d3LnlhaG9vLmNvbS9lbnRlcnRhaW5tZW50L2JveC1vZmZpY2UtYXZhdGFyLTItbGF0ZXN0LTIxMDgyNzk1NS5odG1s0gFVaHR0cHM6Ly93d3cueWFob28uY29tL2FtcGh0bWwvZW50ZXJ0YWlubWVudC9ib3gtb2ZmaWNlLWF2YXRhci0yLWxhdGVzdC0yMTA4Mjc5NTUuaHRtbA?oc=5#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/harchi90.com\/"},{"@type":"ListItem","position":2,"name":"&#8216;Avatar 2&#8217; Is Latest Hollywood Blockbuster to Underperform in China"}]},{"@type":"WebSite","@id":"https:\/\/harchi90.com\/#website","url":"https:\/\/harchi90.com\/","name":"harchi90","description":"Just another WordPress site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/harchi90.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/harchi90.com\/#\/schema\/person\/0689156e87fbe869f0e5efdeef200d5b","name":"islamlacoste58","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/harchi90.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5bf7491076e3822b8e0de7b1f9364d75?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5bf7491076e3822b8e0de7b1f9364d75?s=96&d=mm&r=g","caption":"islamlacoste58"},"sameAs":["http:\/\/harchi90.com"],"url":"https:\/\/harchi90.com\/author\/islamlacoste58\/"}]}},"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":159883,"url":"https:\/\/harchi90.com\/avatar-2-box-office-way-of-water-makes-17-million-in-previews\/","url_meta":{"origin":161935,"position":0},"title":"&#8216;Avatar 2&#8217; Box Office: &#8216;Way of Water&#8217; Makes $17 Million in Previews","date":"December 16, 2022","format":false,"excerpt":"After several delays across 13 years, \u201cAvatar: The Way of Water,\u201d the sequel to the highest-grossing movie of all time, has arrived in theaters, and it's earned a solid $17 million in previews at the domestic box office. 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