{"id":163431,"date":"2022-12-20T18:13:12","date_gmt":"2022-12-20T18:13:12","guid":{"rendered":"https:\/\/harchi90.com\/what-android-needs-in-2023-to-overcome-iphones-dominance\/"},"modified":"2022-12-20T18:13:12","modified_gmt":"2022-12-20T18:13:12","slug":"what-android-needs-in-2023-to-overcome-iphones-dominance","status":"publish","type":"post","link":"https:\/\/harchi90.com\/what-android-needs-in-2023-to-overcome-iphones-dominance\/","title":{"rendered":"What Android Needs in 2023 to Overcome iPhone’s Dominance"},"content":{"rendered":"
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Android has fallen into second place in the US to the iPhone for the first time in over a decade. The free and open-source operating system, which still powers the majority of the world’s phones, can be found on devices from Samsung, Motorola and OnePlus. Even when combined with budget brands such as TCL, Nokia and Blu, Android-loaded handsets can’t outsell the iPhone stateside.<\/p>\n

From a global perspective, Apple’s dominance is an outlier. The US, Canada and Japan are the only countries where Apple has an edge over Android. Everywhere else Android leads, usually by a wide margin.<\/p>\n

Android falling behind speaks to the cachet Apple has built up around the iPhone franchise. From celebrities photographed at cafes with iPhones to their ears to late-night hosts engaging in repartee with an Apple Watch cuffed to their wrist, Apple products are both function and fashion of America’s aristocratic class. And thanks to iMessage, Apple has created messaging partition, with the “haves” enjoying blue bubble gardens and the “have nots” being relegated to green squalor. Heck, even movie villains can’t be filmed using an iPhone.<\/p>\n

But there’s reason to be optimistic about Android’s attempts to retake the crown in the US. Google is building out an ecosystem to surround the Pixel 7, including with the introduction of the Pixel Watch. A Pixel tablet is coming next year. And Android does have its own base of rabid fans — even if they’re not on a Hollywood set. <\/p>\n

So what can Google do to make Android relevant in the US again? Here are a few ways.<\/p>\n

Double down on ecosystem<\/h2>\n

Google took too long to release the Pixel Watch, letting the Apple Watch act as a Trojan Horse and keep people locked inside Apple’s garden. <\/p>\n

“Apple has such a sticky ecosystem. Especially the Watch, once you buy that watch, you’re locked into an iPhone,” said Techsponential analyst Avi Greengart. Google hasn’t had that up until this year. “And even then, its first watch is really a 1.0 product.”<\/p>\n

Google’s slow trudge bringing the Pixel Watch to market means that the Apple Watch remains far ahead. At least now there’s an option for Pixel owners to keep them from feeling left behind.<\/p>\n