{"id":167287,"date":"2022-12-24T19:15:05","date_gmt":"2022-12-24T19:15:05","guid":{"rendered":"https:\/\/harchi90.com\/adidas-reportedly-sitting-on-over-half-a-billion-dollars-worth-of-yeezys\/"},"modified":"2022-12-24T19:15:05","modified_gmt":"2022-12-24T19:15:05","slug":"adidas-reportedly-sitting-on-over-half-a-billion-dollars-worth-of-yeezys","status":"publish","type":"post","link":"https:\/\/harchi90.com\/adidas-reportedly-sitting-on-over-half-a-billion-dollars-worth-of-yeezys\/","title":{"rendered":"Adidas Reportedly Sitting on Over Half a Billion Dollars Worth of Yeezys"},"content":{"rendered":"
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Adidas cutting ties with Kanye West<\/strong> has turned out to be a major gamble, because it has over half a billion dollars worth of the guy’s shoes to sell, without his name anymore.<\/p>\n<\/section>\n

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We already knew Adidas was planning to move forward with selling unbranded Yeezys post-split, but now … we have a bit more insight into why. According to the Financial Times<\/strong>insiders at the sneaker company claim Adidas is sitting on a huge mountain of Yeezys.<\/p>\n<\/section>\n

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Fear, misfortune and Kanye West: how Adidas lost its luster https:\/\/t.co\/EtU17VCnQE<\/p>\n

\u2014 Financial Times (@FT) December 23, 2022<\/a>
\n @FT<\/a>\n <\/p><\/blockquote><\/div>\n<\/section>\n

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Per the report, the inventory the company has amounts to about $530 million … and Adidas is apparently eager to hawk them<\/strong> to avoid taking an even bigger hit than what it’s publicly disclosed thus far — which was already looking quite grim for end-of-year numbers.<\/p>\n<\/section>\n

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On top of the staggering amount of shoes it has to move — which Adidas is reportedly scrambling to figure out how to do it — the FT story goes into some detail about how deeply tied it was to Yeezys and to what extent Adidas was hinging its success on it.<\/p>\n<\/section>\n

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In 2022 alone, Yeezys made Adidas upwards of $1.8 billion … and made up around 7% of its total profits. The report also says Yeezy has stayed strong as a constant product in the Adidas wheelhouse since at least 2019, which might explain why Adidas took so long to finally cut ties with Kanye<\/strong> — the dude (and his shoe brand) was literally its cash cow.<\/p>\n<\/section>\n

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Adidas has reportedly already set a date for its first unofficial Yeezy release … the company is calling it the Adidas 350 V2 \u201cGranite,\u201d and it’s supposed to retail for $230 — dropping in January.<\/p>\n<\/section>\n

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Adidas 350 V2 \u201cGranite\u201d \u26ab\ufe0f
Releasing January 2023 \ud83d\uddd3\ufe0f
Retail $230 \ud83d\udcb8
Who Copping Without The Yeezy Branding? \ud83e\udd14 pic.twitter.com\/M4cMQl76f5<\/a><\/p>\n

\u2014 \ud83d\udc41\ufe0f Sneaker Visionz \ud83d\udc41\ufe0f (@SneakerVisionz) December 19, 2022<\/a>
\n @SneakerVisionz<\/a>\n <\/p><\/blockquote><\/div>\n<\/section>\n

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There’s been a lot of debate online over whether people should (or will) buy what Adidas is trying to sell now … but this report makes it clear — it’s banking on sneakerheads continuing to cop<\/strong>because if they don’t … it could mean trouble for the shoe company.<\/p>\n<\/section>\n

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Kanye, meanwhile, hasn’t said much about Adidas\/Yeezy specifically of late — other than to generally complain. He has n’t shown any signs of trying to reclaim it as his own IP.<\/p>\n<\/section>\n

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