{"id":176935,"date":"2023-01-04T16:07:05","date_gmt":"2023-01-04T16:07:05","guid":{"rendered":"https:\/\/harchi90.com\/loreal-launches-brow-magic-device-that-uses-augmented-reality-to-draw-brows\/"},"modified":"2023-01-04T16:07:05","modified_gmt":"2023-01-04T16:07:05","slug":"loreal-launches-brow-magic-device-that-uses-augmented-reality-to-draw-brows","status":"publish","type":"post","link":"https:\/\/harchi90.com\/loreal-launches-brow-magic-device-that-uses-augmented-reality-to-draw-brows\/","title":{"rendered":"L&#8217;Or\u00e9al launches Brow Magic device that uses augmented reality to draw brows"},"content":{"rendered":"<div itemprop=\"articleBody\">\n<p class=\"mol-para-with-font\">Beauty tech has taken off over the past few years, with AI now able to help choose which lipstick best suits your complexion, and hairdryers featuring intelligent temperature controls.<\/p>\n<p class=\"mol-para-with-font\">Now, L&#8217;Or\u00e9al has unveiled a new product that uses augmented reality (AR) to draw on your perfect eyebrows &#8211; making microblading, threading and waxing a thing of the past.<\/p>\n<p class=\"mol-para-with-font\">At the 2023 Consumer Electronics Show (CES) in Las Vegas this week, the beauty giant unveiled its Brow Magic device.<\/p>\n<p class=\"mol-para-with-font\">Developed in a partnership with Prinker, a company which specialises in printed, non-permanent tattoos, the technology scans the user&#8217;s face and makes recommendations on the best ways to shape your brows.<\/p>\n<div class=\"artSplitter mol-img-group\" style=\"style\">\n<div class=\"mol-img\">\n<div class=\"image-wrap\">  <\/div>\n<p> <noscript> <img loading=\"lazy\" id=\"i-dcba807004912713\" src=\"https:\/\/i0.wp.com\/i.dailymail.co.uk\/1s\/2023\/01\/04\/11\/66185209-11597885-image-a-165_1672831106830.jpg?resize=634%2C423&#038;ssl=1\" height=\"423\" width=\"634\" alt=\"\" class=\"blkBorder img-share\" data-recalc-dims=\"1\" \/> <\/noscript> <\/div>\n<p class=\"imageCaption\">L&#8217;Or\u00e9al Brow Magic uses AR technology to scan your brow, recommending the perfect shape and thickness, before using a 2,400 tiny nozzles and printing technology to draw your brows.  Pictured: A man testing out the smart brow applicator at the Consumer Electronics Show<\/p>\n<\/div>\n<div class=\"art-ins mol-factbox floatRHS sciencetech\" data-version=\"2\" id=\"mol-ad83d260-8c16-11ed-8ede-81fa0c249ea8\" data-permabox-url=\"https:\/\/www.dailymail.co.uk\/sciencetech\/article-11597885\/LOr-al-launches-Brow-Magic-device-uses-augmented-reality-draw-brows.html\">\n<h3 class=\"mol-factbox-title\">Latest tech revealed at CES<\/h3>\n<div class=\"ins cleared mol-factbox-body\">\n<p class=\"mol-para-with-font\">The Consumer Electronics Show (CES) 2023 will kick off in Las Vegas on Thursday, running until Sunday.<\/p>\n<p class=\"mol-para-with-font\">Here are some of the weird and wonderful tech developments that is will be unveiled at this year&#8217;s show:<\/p>\n<ul class=\"mol-bullets-with-font\">\n<li class=\"class\">Anti-snore pillows<\/li>\n<li class=\"class\">Self-sinking golf balls<\/li>\n<li class=\"class\">An electric flying taxi<\/li>\n<li class=\"class\">A smart helmet with navigation systems built in<\/li>\n<li class=\"class\">A customizable robot with working arms<\/li>\n<li class=\"class\">A robotic pillow that acts like a dog or a cat <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<p class=\"mol-para-with-font\">AR layers computer-generated images on top of an existing reality. <\/p>\n<p class=\"mol-para-with-font\">In this instance, computer-generated images of the perfect brow for that user will be layered on top of the image of their existing brow. <\/p>\n<p class=\"mol-para-with-font\">Users brush a primer through their brows and then use a handheld device to swipe across each eyebrow in a single motion, before applying a final top coat.<\/p>\n<p class=\"mol-para-with-font\">The brow applicator uses 2,400 tiny nozzles and printing technology to apply up to 1,200 drops of printing resolution per inch.<\/p>\n<p class=\"mol-para-with-font\">The new make-up machine, however, does not work like a semi-permanent tattoo. <\/p>\n<p class=\"mol-para-with-font\">The painted-on eyebrows can be taken away immediately using make-up remover if you decide it&#8217;s not the right shape or it&#8217;s too thick.<\/p>\n<p class=\"mol-para-with-font\">The handheld, lightweight device is the first electronic brow make up device created, according to L&#8217;Or\u00e9al .<\/p>\n<p class=\"mol-para-with-font\">The aim of the new product is to create a natural looking, personalized eyebrow, to suit the user&#8217;s natural brow shape and facial features.<\/p>\n<p class=\"mol-para-with-font\">Guive Balooch, L&#8217;Or\u00e9al&#8217;s global head of research and innovation tech incubator, said: &#8216;Often, we find a brilliant technology that is being applied to something outside the beauty realm. <\/p>\n<div class=\"artSplitter mol-img-group\" style=\"style\">\n<div class=\"mol-img\">\n<div class=\"image-wrap\"> <img loading=\"lazy\" id=\"i-e6c36cbe791e7719\" src=\"https:\/\/i0.wp.com\/i.dailymail.co.uk\/1s\/2023\/01\/04\/11\/66185211-11597885-image-a-164_1672831103888.jpg?resize=634%2C414&#038;ssl=1\" height=\"414\" width=\"634\" alt=\"\" class=\"blkBorder img-share\" style=\"max-width:100%\" data-recalc-dims=\"1\" \/> <\/div>\n<p> <noscript> <img loading=\"lazy\" id=\"i-e6c36cbe791e7719\" src=\"https:\/\/i0.wp.com\/i.dailymail.co.uk\/1s\/2023\/01\/04\/11\/66185211-11597885-image-a-164_1672831103888.jpg?resize=634%2C414&#038;ssl=1\" height=\"414\" width=\"634\" alt=\"\" class=\"blkBorder img-share\" data-recalc-dims=\"1\" \/> <\/noscript> <\/div>\n<p class=\"imageCaption\">It is the first electronic brow make up device created.  It is a handheld, lightweight device (pictured), that can work within seconds, L&#8217;Or\u00e9al said<\/p>\n<\/div>\n<div class=\"artSplitter mol-img-group\" style=\"style\">\n<div class=\"mol-img\">\n<div class=\"image-wrap\"> <img loading=\"lazy\" id=\"i-b9d9388b49096ab8\" src=\"https:\/\/i0.wp.com\/i.dailymail.co.uk\/1s\/2023\/01\/04\/10\/66182167-11597885-image-a-21_1672829678764.jpg?resize=634%2C418&#038;ssl=1\" height=\"418\" width=\"634\" alt=\"AR on users' phones scans the face and then offers recommendations for microblading, micro-shading or a filler style effects\" class=\"blkBorder img-share\" style=\"max-width:100%\" data-recalc-dims=\"1\" \/> <\/div>\n<p> <noscript> <img loading=\"lazy\" id=\"i-b9d9388b49096ab8\" src=\"https:\/\/i0.wp.com\/i.dailymail.co.uk\/1s\/2023\/01\/04\/10\/66182167-11597885-image-a-21_1672829678764.jpg?resize=634%2C418&#038;ssl=1\" height=\"418\" width=\"634\" alt=\"AR on users' phones scans the face and then offers recommendations for microblading, micro-shading or a filler style effects\" class=\"blkBorder img-share\" data-recalc-dims=\"1\" \/> <\/noscript> <\/div>\n<p class=\"imageCaption\">AR on users&#8217; phones scans the face and then offers recommendations for microblading, micro-shading or a filler style effects<\/p>\n<\/div>\n<div class=\"artSplitter mol-img-group\" style=\"style\">\n<div class=\"mol-img\">\n<div class=\"image-wrap\"> <img loading=\"lazy\" id=\"i-fcf31b4d27d57255\" src=\"https:\/\/i0.wp.com\/i.dailymail.co.uk\/1s\/2023\/01\/04\/10\/66182117-11597885-image-a-8_1672826969281.jpg?resize=634%2C423&#038;ssl=1\" height=\"423\" width=\"634\" alt=\"Pictured: A man testing out the smart brow applicator at the Consumer Electronics Show\" class=\"blkBorder img-share\" style=\"max-width:100%\" data-recalc-dims=\"1\" \/> <\/div>\n<p> <noscript> <img loading=\"lazy\" id=\"i-fcf31b4d27d57255\" src=\"https:\/\/i0.wp.com\/i.dailymail.co.uk\/1s\/2023\/01\/04\/10\/66182117-11597885-image-a-8_1672826969281.jpg?resize=634%2C423&#038;ssl=1\" height=\"423\" width=\"634\" alt=\"Pictured: A man testing out the smart brow applicator at the Consumer Electronics Show\" class=\"blkBorder img-share\" data-recalc-dims=\"1\" \/> <\/noscript> <\/div>\n<p class=\"imageCaption\">  Pictured: A man testing out the smart brow applicator at the Consumer Electronics Show <\/p>\n<\/div>\n<p class=\"mol-para-with-font\">&#8216;Combining L&#8217;Or\u00e9al&#8217;s heritage of beauty with these advanced technologies allows us to create entirely new beauty gestures\u2014reimagining the original technology, and the traditional beauty experience, in the process.&#8217;<\/p>\n<p class=\"mol-para-with-font\">The global brand has also launched a smart lipstick applicator for people with limited hand and arm mobility.<\/p>\n<p class=\"mol-para-with-font\">HAPTA is the first handheld, &#8216;ultra-precise&#8217; computerized makeup applicator, allowing 50 million people worldwide with limited fine motorskills to apply lipstick with a steady hand at home. <\/p>\n<div class=\"artSplitter mol-img-group\" style=\"style\">\n<div class=\"mol-img\">\n<div class=\"image-wrap\"> <img loading=\"lazy\" id=\"i-cd64bce4052ccefd\" src=\"https:\/\/i0.wp.com\/i.dailymail.co.uk\/1s\/2023\/01\/04\/10\/66182101-11597885-image-a-17_1672827925605.jpg?resize=634%2C951&#038;ssl=1\" height=\"951\" width=\"634\" alt=\"The AR technology scans the user's face and makes recommendations on the best ways to shape your eyebrows, this includes recommendations for microblading, micro-shading or a filler effect\" class=\"blkBorder img-share\" style=\"max-width:100%\" data-recalc-dims=\"1\" \/> <\/div>\n<p> <noscript> <img loading=\"lazy\" id=\"i-cd64bce4052ccefd\" src=\"https:\/\/i0.wp.com\/i.dailymail.co.uk\/1s\/2023\/01\/04\/10\/66182101-11597885-image-a-17_1672827925605.jpg?resize=634%2C951&#038;ssl=1\" height=\"951\" width=\"634\" alt=\"The AR technology scans the user's face and makes recommendations on the best ways to shape your eyebrows, this includes recommendations for microblading, micro-shading or a filler effect\" class=\"blkBorder img-share\" data-recalc-dims=\"1\" \/> <\/noscript> <\/div>\n<p class=\"imageCaption\">The AR technology scans the user&#8217;s face and makes recommendations on the best ways to shape your eyebrows, this includes recommendations for microblading, micro-shading or a filler effect<\/p>\n<\/div>\n<div class=\"artSplitter mol-img-group\" style=\"style\">\n<div class=\"splitLeft\">\n<div class=\"mol-img\">\n<div class=\"image-wrap\"> <img loading=\"lazy\" id=\"i-ad778243be66e35d\" src=\"https:\/\/i0.wp.com\/i.dailymail.co.uk\/1s\/2023\/01\/04\/10\/66183431-11597885-Here_a_person_tests_L_Or_al_s_Magic_Brow_on_their_arm-a-26_1672829756677.jpg?resize=306%2C358&#038;ssl=1\" height=\"358\" width=\"306\" alt=\"Here a person tests L'Or\u00e9al's Magic Brow on their arm\" class=\"blkBorder img-share\" style=\"max-width:100%\" data-recalc-dims=\"1\" \/> <\/div>\n<p> <noscript> <img loading=\"lazy\" id=\"i-ad778243be66e35d\" src=\"https:\/\/i0.wp.com\/i.dailymail.co.uk\/1s\/2023\/01\/04\/10\/66183431-11597885-Here_a_person_tests_L_Or_al_s_Magic_Brow_on_their_arm-a-26_1672829756677.jpg?resize=306%2C358&#038;ssl=1\" height=\"358\" width=\"306\" alt=\"Here a person tests L'Or\u00e9al's Magic Brow on their arm\" class=\"blkBorder img-share\" data-recalc-dims=\"1\" \/> <\/noscript> <\/div>\n<\/div>\n<div class=\"splitRight\">\n<div class=\"mol-img\">\n<div class=\"image-wrap\"> <img loading=\"lazy\" id=\"i-33288ccde01d799f\" src=\"https:\/\/i0.wp.com\/i.dailymail.co.uk\/1s\/2023\/01\/04\/11\/66183471-11597885-The_result_of_L_Or_al_s_Magic_Brow_on_a_man_s_arm-a-166_1672831127121.jpg?resize=306%2C358&#038;ssl=1\" height=\"358\" width=\"306\" alt=\"The result of L'Or\u00e9al's Magic Brow on a man's arm\" class=\"blkBorder img-share\" style=\"max-width:100%\" data-recalc-dims=\"1\" \/> <\/div>\n<p> <noscript> <img loading=\"lazy\" id=\"i-33288ccde01d799f\" src=\"https:\/\/i0.wp.com\/i.dailymail.co.uk\/1s\/2023\/01\/04\/11\/66183471-11597885-The_result_of_L_Or_al_s_Magic_Brow_on_a_man_s_arm-a-166_1672831127121.jpg?resize=306%2C358&#038;ssl=1\" height=\"358\" width=\"306\" alt=\"The result of L'Or\u00e9al's Magic Brow on a man's arm\" class=\"blkBorder img-share\" data-recalc-dims=\"1\" \/> <\/noscript> <\/div>\n<\/div>\n<p class=\"imageCaption\">The L&#8217;Or\u00e9al Magic Brow device uses AI and printing technology to help users get their desired brow shape and thickness within seconds.  Pictured: The brow device being tested on an arm at the Consumer Electronics Show <\/p>\n<\/div>\n<p class=\"mol-para-with-font\">It works using a set of built-in smart motion controls and a magnetic attachment that allows for easy ergonomic use.<\/p>\n<p class=\"mol-para-with-font\">It can make 360 \u200b\u200bdegrees rotation and 180 degrees of flexion, with the user being able to click the device into the intended position.<\/p>\n<p class=\"mol-para-with-font\">Those using it can then keep it in the same locked position, so it stays that way for future use.<\/p>\n<p class=\"mol-para-with-font\">It will be trialed through L&#8217;Or\u00e9al owned Lanc\u00f4me and will be launched this year.<\/p>\n<div class=\"artSplitter mol-img-group\" style=\"style\">\n<div class=\"mol-img\">\n<div class=\"image-wrap\"> <img loading=\"lazy\" id=\"i-fffe863f7fdfa075\" src=\"https:\/\/i0.wp.com\/i.dailymail.co.uk\/1s\/2023\/01\/04\/10\/66182165-11597885-image-a-16_1672827874828.jpg?resize=634%2C352&#038;ssl=1\" height=\"352\" width=\"634\" alt=\"The global brand has also launched a smart lipstick applicator for people with limited hand and arm mobility called HAPTA.  Pictured: An example of the device in use\" class=\"blkBorder img-share\" style=\"max-width:100%\" data-recalc-dims=\"1\" \/> <\/div>\n<p> <noscript> <img loading=\"lazy\" id=\"i-fffe863f7fdfa075\" src=\"https:\/\/i0.wp.com\/i.dailymail.co.uk\/1s\/2023\/01\/04\/10\/66182165-11597885-image-a-16_1672827874828.jpg?resize=634%2C352&#038;ssl=1\" height=\"352\" width=\"634\" alt=\"The global brand has also launched a smart lipstick applicator for people with limited hand and arm mobility called HAPTA.  Pictured: An example of the device in use\" class=\"blkBorder img-share\" data-recalc-dims=\"1\" \/> <\/noscript> <\/div>\n<p class=\"imageCaption\">The global brand has also launched a smart lipstick applicator for people with limited hand and arm mobility called HAPTA.  Pictured: An example of the device in use<\/p>\n<\/div>\n<p class=\"mol-para-with-font\">The global brand president of Lanc\u00f4me said: &#8216;Beauty tech has enabled us to fulfill this mission in an even more powerful way, revolutionizing the way we develop beauty products and services and enabling greater personalization.<\/p>\n<p class=\"mol-para-with-font\">&#8216;With HAPTA we are going one step further by making beauty more accessible to use, because everyone should have equal access to it.&#8217; <\/p>\n<p class=\"mol-para-with-font\">A L&#8217;Or\u00e9al spokeswoman told MailOnline: &#8216;The cost is yet to be determined, it&#8217;ll be launching later this year.&#8217;<\/p>\n<p class=\"mol-para-with-font\"><span class=\"mol-style-bold\">If you enjoyed this article &#8230;<\/span><\/p>\n<p class=\"mol-para-with-font\">Move aside Tiger Woods!  Incredible video shows how a golfing ROBOT can navigate to a ball by itself and sink a putt<\/p>\n<p class=\"mol-para-with-font\">The football stadiums of the future?  Architect uses AI to predict what London&#8217;s arenas could look like \u2013 with one shaped like a football itself <\/p>\n<p class=\"mol-para-with-font\">Sony car, a 3D laptop with images that &#8216;leap off the screen&#8217; and the PlayStation VR2: Here&#8217;s what to expect at the Consumer Electronics Show in Las Vegas this week <\/p>\n<\/div>\n<p>    .<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beauty tech has taken off over the past few years, with AI now able to help choose which lipstick best suits your complexion, and hairdryers featuring intelligent temperature controls. Now, L&#8217;Or\u00e9al has unveiled a new product that uses augmented reality (AR) to draw on your perfect eyebrows &#8211; making microblading, threading and waxing a thing &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/harchi90.com\/loreal-launches-brow-magic-device-that-uses-augmented-reality-to-draw-brows\/\"> <span class=\"screen-reader-text\">L&#8217;Or\u00e9al launches Brow Magic device that uses augmented reality to draw brows<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[4],"tags":[71,2270],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;Or\u00e9al launches Brow Magic device that uses augmented reality to draw brows - harchi90<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMigQFodHRwczovL3d3dy5kYWlseW1haWwuY28udWsvc2NpZW5jZXRlY2gvYXJ0aWNsZS0xMTU5Nzg4NS9MT3ItYWwtbGF1bmNoZXMtQnJvdy1NYWdpYy1kZXZpY2UtdXNlcy1hdWdtZW50ZWQtcmVhbGl0eS1kcmF3LWJyb3dzLmh0bWzSAYUBaHR0cHM6Ly93d3cuZGFpbHltYWlsLmNvLnVrL3NjaWVuY2V0ZWNoL2FydGljbGUtMTE1OTc4ODUvYW1wL0xPci1hbC1sYXVuY2hlcy1Ccm93LU1hZ2ljLWRldmljZS11c2VzLWF1Z21lbnRlZC1yZWFsaXR5LWRyYXctYnJvd3MuaHRtbA?oc=5\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;Or\u00e9al launches Brow Magic device that uses augmented reality to draw brows - harchi90\" \/>\n<meta property=\"og:description\" content=\"Beauty tech has taken off over the past few years, with AI now able to help choose which lipstick best suits your complexion, and hairdryers featuring intelligent temperature controls. 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