{"id":177446,"date":"2023-01-05T04:24:02","date_gmt":"2023-01-05T04:24:02","guid":{"rendered":"https:\/\/harchi90.com\/death-of-the-narrator-apple-unveils-suite-of-ai-voiced-audiobooks-apple-2\/"},"modified":"2023-01-05T04:24:02","modified_gmt":"2023-01-05T04:24:02","slug":"death-of-the-narrator-apple-unveils-suite-of-ai-voiced-audiobooks-apple-2","status":"publish","type":"post","link":"https:\/\/harchi90.com\/death-of-the-narrator-apple-unveils-suite-of-ai-voiced-audiobooks-apple-2\/","title":{"rendered":"Death of the narrator? Apple unveils suite of AI-voiced audiobooks | apple"},"content":{"rendered":"
\n

Apple has quietly launched a catalog of books narrated by artificial intelligence in a move that may mark the beginning of the end for human narrators. The strategy marks an attempt to upend the lucrative and fast-growing audiobook market \u2013 but it also promises to intensify scrutiny over of Apple’s anti-competitive behavior.<\/p>\n

<\/figure>\n

The popularity of the audiobook market has exploded in recent years, with technology companies scrambling to gain a foothold. Sales last year jumped 25%, bringing in more than $1.5bn. Industry insiders believe the global market could be worth more than $35bn by 2030.<\/p>\n

Apple was due to launch the project in mid-November, but delayed it as layoffs at Meta and surrounding chaos Elon Musk’s takeover of Twitter cast a dark cloud over the technology sector.<\/p>\n

On the company’s Books app, searching for \u201cAI narration\u201d reveals the catalog of works included in the scheme, which are described as being \u201cnarrated by digital voice based on a human narrator\u201d.<\/p>\n

In recent months, Apple approached independent publishers as potential partners, including some in the Canadian market, but not all agreed to participate.<\/p>\n

Authors were told that Apple \u2013 which at the time was not named as the company behind the technology \u2013 would shoulder the costs of production and writers would receive royalties from sales.<\/p>\n

Publishers involved in the project were required to sign non-disclosure agreements \u2013 common in the technology field \u2013 but also reflective of Apple’s notorious pursuit of secrecy.<\/p>\n

Apple’s development of AI to narrate books could represent a significant shift in how major technology companies see the future of audiobooks.<\/p>\n

Publishers, authors and literary agents who spoke to the Guardian said the strategy, if successful, could have significant implications for the market.<\/p>\n

Others, however, were skeptical.<\/p>\n

\u201cThe narrator brings a whole new range of art in creating audiobook, and we believe that’s a powerful thing. They’re creating something that is different from the print book, but that adds value as an art form,\u201d said David Caron, a co-producer at Canada’s largest audiobook publisher.<\/p>\n

\u201cWhen you have really great writing and really talented narration, you’re coming up with something special. That’s worth investing in.\u201d<\/p>\n

Before the launch, one Canadian literary agent told the Guardian she did not see the value from both a literary or customer perspective.<\/p>\n

\u201cCompanies see the audiobooks market and that there’s money to be made. They want to make content. But that’s all it is. It’s not what customers want to listen to. There’s so much value in the narration and the storytelling,\u201d said Carly Watters.<\/p>\n

While there is potential for backlash by professional voice actors, authors themselves are increasingly being asked to narrate their own books. There is a financial incentive for the writers, both in the upfront payments and the expanded availability of their work.<\/p>\n

But producing an audiobook with a human voice can take weeks and can cost publishers thousands of dollars. The lure of AI promises to significantly cut the costs.<\/p>\n

Still, computer-generated voices have long struggled to hold the attention of listeners for long periods of time, and to overcome the ‘uncanny valley’ effect of synthetic human speech. Human intonation and inflection are notoriously difficult to predict and replicate.<\/p>\n

<\/figure>\n

For years, Apple has sold books and audiobooks through its Books app, and the company was rumoured to be interested in developing its own audiobooks service and shifting from a reseller to producer.<\/p>\n

But the move represents a direct shot at rival Amazon, with Apple listing what it said were the benefits of its own system compared to Kindle’s Direct Publishing.<\/p>\n

Apple and Amazon \u2013 which owns audiobook market-leader Audible \u2013 had previously indicated they were exploring AI narration technology, but Google had been the most public about its efforts and breakthroughs.<\/p>\n

Even before Apple’s entrance, the battle for control of the audiobook market has renewed existing feuds between major players. In recent months, Spotify, which announced plans to bring 300,000 audiobook titles to customers, has bitterly clashed with Apple over app store policies after its own app was rejected three times.<\/p>\n

In a newly launched site Time to Play Fair, meant to defend its position, Spotify said Apple’s \u201ccumbersome\u201d process for purchasing audiobooks \u201cmakes it harder for you to find your next favorite author or book\u201d.<\/p>\n

It alleges Apple’s policies have meant that \u201cin addition to consumers being hurt, authors and publishers are also being punished\u201d.<\/p>\n

Apple justified the rejection by arguing that the way Spotify offers audiobooks breaches the rules surrounding online purchases and how it communicates with customers.<\/p>\n

While Apple already sells audiobooks, the latest move is likely to further raise questions over its anti-competitive behavior. Lawmakers in Europe and the United States have put in place increasing scrutiny of the company in the wake of that Apple limits competition.<\/p>\n

Apple collects a 30% fee on all services and product sales through its app store, and a recent antitrust discussion involving Epic Games highlighted the tight regulations surrounding the app store, as well as its immense profitability.<\/p>\n

Apple recently pulled in $78.13bn from its high-margin services business, which includes sales from apps, as well as its music, gaming and streaming services.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Apple has quietly launched a catalog of books narrated by artificial intelligence in a move that may mark the beginning of the end for human narrators. The strategy marks an attempt to upend the lucrative and fast-growing audiobook market \u2013 but it also promises to intensify scrutiny over of Apple’s anti-competitive behavior. The popularity of …<\/p>\n

Death of the narrator? Apple unveils suite of AI-voiced audiobooks | apple<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[4],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nDeath of the narrator? Apple unveils suite of AI-voiced audiobooks | apple - harchi90<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMiXmh0dHBzOi8vd3d3LnRoZWd1YXJkaWFuLmNvbS90ZWNobm9sb2d5LzIwMjMvamFuLzA0L2FwcGxlLWFydGlmaWNpYWwtaW50ZWxsaWdlbmNlLWFpLWF1ZGlvYm9va3PSAQA?oc=5\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Death of the narrator? Apple unveils suite of AI-voiced audiobooks | apple - harchi90\" \/>\n<meta property=\"og:description\" content=\"Apple has quietly launched a catalog of books narrated by artificial intelligence in a move that may mark the beginning of the end for human narrators. 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The Apple One bundle price is also rising in unison. The Apple Music monthly price has been upped by ~$1 for individuals and ~$2 for families. Apple TV+ is rising by $2 (which only has\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":137913,"url":"https:\/\/harchi90.com\/sketchy-rumors-apple-planned-to-release-a-49-apple-pencil-alongside-the-iphone-14-but-scrapped-it-at-the-last-minute\/","url_meta":{"origin":177446,"position":4},"title":"Sketchy rumors Apple planned to release a $49 Apple Pencil alongside the iPhone 14, but scrapped it at the last minute","date":"November 24, 2022","format":false,"excerpt":"A sketchy new rumor says that Apple had originally planned a new version of the Apple Pencil for release this year. According to a post on Weibo, Apple scrapped plans for a new $50 version of the Apple Pencil at the last minute, despite the fact that it had already\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":186608,"url":"https:\/\/harchi90.com\/apple-music-and-apple-tv-beta-apps-for-windows-now-available\/","url_meta":{"origin":177446,"position":5},"title":"Apple Music and Apple TV beta apps for Windows now available","date":"January 14, 2023","format":false,"excerpt":"Earlier this week, 9to5Mac Revealed a first look at the new Apple Music and Apple TV apps coming to Windows 11. Now Windows PC users can finally download a beta version of these apps directly from the Microsoft Store. Apple Music and Apple TV apps now available for Windows As\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"Here's a first look at the Apple Music, Apple TV, and Apple Devices apps coming to Windows 11","src":"https:\/\/i0.wp.com\/9to5mac.com\/wp-content\/uploads\/sites\/6\/2023\/01\/Apple-TV-Apple-Music-apps-Windows.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"fifu_image_url":"https:\/\/i.guim.co.uk\/img\/media\/671b1488d67a05a60918d840d003e082a784f474\/0_118_3543_2126\/master\/3543.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom,left&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=ec6c89d07ee436a355b03f2a69180c22","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/177446"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=177446"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/177446\/revisions"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=177446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=177446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=177446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}