{"id":180654,"date":"2023-01-08T12:23:11","date_gmt":"2023-01-08T12:23:11","guid":{"rendered":"https:\/\/harchi90.com\/the-way-of-water-at-friday-box-office\/"},"modified":"2023-01-08T12:23:11","modified_gmt":"2023-01-08T12:23:11","slug":"the-way-of-water-at-friday-box-office","status":"publish","type":"post","link":"https:\/\/harchi90.com\/the-way-of-water-at-friday-box-office\/","title":{"rendered":"The Way of Water at Friday Box Office"},"content":{"rendered":"
\n

Universal and Atomic Monster’s buzzy horror title M3GAN<\/em><\/strong> topped the Friday box office (factoring in Thursday preview figures, of course) but will lose the weekend to holdover hit Avatar: The Way of Water<\/em><\/strong>, which is eyeing its fourth weekend at the top of the chart. With $11.7 million on Friday, including $2.7 million from Thursday previews, M3GAN<\/em> is expected to finish second in its debut weekend of release, with an estimated $27.5 million.<\/p>\n


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That’s a tremendous result for the sci-fi horror, which only cost a reported $12 million to produce, and was originally projected to make $10 million less. In a deviation from the norm, the movie also received near-unanimous praise from critics, and scored a B CinemaScore from opening day audiences \u2014 horror fans are typically harsher. Universal also utilized unique marketing strategies to promote the movie, generating particular interest on TikTok. Last year, Paramount got excellent results after being similarly creative in its marketing for the hit smile<\/em><\/strong>.<\/p>\n

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That movie concluded its global run with more than $200 million, while 2022’s other runaway horror hit, barbarian<\/strong><\/em>, made nearly $50 million worldwide, also on the back of innovative promotional tactics. In a data point that deserves mention, M3GAN<\/em> almost surpassed the lifetime domestic haul of 2021’s Malignant<\/em><\/strong> in one day. It shares with that modern cult hit producer James Wan<\/strong>writer Akela Cooper<\/strong>, and a campy tone. It should, however, be noted that Malignant<\/em> debuted day and date on HBO Max.<\/p>\n

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Image Via 20th Century Studios<\/figcaption><\/figure>\n<\/p><\/div>\n

\n <\/div>\n

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RELATED: ‘M3GAN’ Ending Explained: No One Messes With This Digital Doll<\/span><\/p>\n

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Director James Cameron<\/strong>‘s Avatar: The Way of Water <\/em>slipped to the second spot for the first time since its release last month, as it picked up $11.4 million on its fourth Friday. It still made more than M3GAN<\/em>, if you discount the horror film’s $2.7 million Thursday haul. either way, The Way of Water<\/em> is expected to generate between $38 million and $43 million this weekend, pushing its running domestic total past the half-billion mark. Currently, the film has made $483 million stateside, and over $1.5 billion globally. Sequels are coming.<\/p>\n

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At the number three spot, Puss in Boots: The Last Wish<\/em><\/strong> added $3.3 million on its third Friday, pushing its running domestic total to nearly $78 million. After witnessing an uptick in numbers in its sophomore weekend, the animated sequel is expected to make around $10 million this weekend.<\/p>\n

<\/p>\n

The fourth and fifth spots were claimed by Sony’s A Man Called Otto<\/strong><\/em> and Black Panther: Wakanda Forever<\/em><\/strong>, with $1.5 million and $968,000 on Friday, respectively. Disney’s superhero sequel will next set its target on the $450 million mark at the domestic box office \u2014 it currently sits $443 million \u2014 as it wraps up its theatrical run ahead of a February 1 Disney+ debut. the Tom Hanks<\/strong>-starrer, meanwhile, went semi-wide after a week in limited release, during which it made a little over $100,000.<\/p>\n

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Elsewhere, director Damien Chazelle<\/strong>‘s epic period comedy Babylon<\/strong><\/em> is shaping up to be his second box office dud in a row, after the criminally underrated First Man<\/em><\/strong>. starring Diego Calva<\/strong>, Brad Pitt <\/strong>and Margot Robbie<\/strong>, Babylon<\/em> has made only $12.5 million domestically so far, against a reported $80 million budget. It’s also the second high-profile flop in a row for Robbie, whose Amsterdam<\/em><\/strong> is expected to lose 20th Century Studios around $100 million. Paramount is expected to be hit by million losses amounting to around $80 for Babylon<\/em>.<\/p>\n

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But that is the reality of the post-pandemic marketplace. While lavishly mounted, star-studded, old-fashioned movies are bombing, CGI-heavy event films are still staying afloat. The Way of Water<\/em> will comfortably continue to dominate the box office for at least a few more weeks, at least until Disney’s Ant-Man and the Wasp: Quantumania<\/em><\/strong> arrives next month.<\/p>\n

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You can watch our interview with M3GAN<\/em> producer Wan here, and stay tuned to Collider for more updates.<\/p>\n

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<\/div>\n","protected":false},"excerpt":{"rendered":"

Universal and Atomic Monster’s buzzy horror title M3GAN topped the Friday box office (factoring in Thursday preview figures, of course) but will lose the weekend to holdover hit Avatar: The Way of Water, which is eyeing its fourth weekend at the top of the chart. With $11.7 million on Friday, including $2.7 million from Thursday …<\/p>\n

The Way of Water at Friday Box Office<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[5],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nThe Way of Water at Friday Box Office - harchi90<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMiOGh0dHBzOi8vY29sbGlkZXIuY29tL20zZ2FuLWZyaWRheS1ib3gtb2ZmaWNlLTExLW1pbGxpb24v0gEA?oc=5\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Way of Water at Friday Box Office - harchi90\" \/>\n<meta property=\"og:description\" content=\"Universal and Atomic Monster’s buzzy horror title M3GAN topped the Friday box office (factoring in Thursday preview figures, of course) but will lose the weekend to holdover hit Avatar: The Way of Water, which is eyeing its fourth weekend at the top of the chart. 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After an overall worrisome Christmas corridor for moviegoing, the first full weekend of January is bringing relief for Hollywood and theater owners, thanks to Avatar: The Way of Water and new offering M3GANa sci-fi themed horror pic from Universal and Blumhouse. The Way of Water, which was the lone\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":180082,"url":"https:\/\/harchi90.com\/m3gan-box-office-27-million-opening-weekend-behind-avatar-2\/","url_meta":{"origin":180654,"position":1},"title":"‘M3GAN’ Box Office: $27 Million Opening Weekend Behind ‘Avatar 2’","date":"January 7, 2023","format":false,"excerpt":"\u201cM3GAN\u201d is poised to make a killing in its box office debut this weekend, but it won't be enough to scare off \u201cAvatar: The Way of Water\u201d from the top spot. Universal's PG-13 horror is now expected to take a $27 million stab into its opening weekend, which is up\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":179363,"url":"https:\/\/harchi90.com\/way-of-water-crossing-500m-deadline\/","url_meta":{"origin":180654,"position":2},"title":"Way of Water’ Crossing $500M \u2013 Deadline","date":"January 7, 2023","format":false,"excerpt":"FRIDAY PM: For an early January weekend falling after New Year's Day and before MLK, it's sure not sleepy. Some adult films may have a hard time working at the box office as moviegoing comes out of the pandemic, but you can bet the house on horror films. Universal has\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/deadline.com\/wp-content\/uploads\/2022\/12\/MCDAVTH_WD036.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":182469,"url":"https:\/\/harchi90.com\/m3gan-earns-30-million-outperforming-estimates\/","url_meta":{"origin":180654,"position":3},"title":"‘M3gan’ Earns $30 Million, Outperforming Estimates","date":"January 10, 2023","format":false,"excerpt":"Allison Williams watching us give M3gan box office money. Photo: Geoffrey Short\/Universal Studios She's an icon, she's a legend, and she is the moment. she she's M3ganthe killer-doll flick that set the internet ablaze when the titular android did a little dance in an October trailer. M3gan slaughtered box-office estimates\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pyxis.nymag.com\/v1\/imgs\/8b0\/699\/5856d44ecd0aead71b1250a2324586be15-m3gan.rsquare.w330.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":180306,"url":"https:\/\/harchi90.com\/m3gan-becoming-internets-new-favorite-killer-doll-over-chucky\/","url_meta":{"origin":180654,"position":4},"title":"‘M3GAN’ Becoming Internet’s New Favorite Killer Doll Over Chucky","date":"January 8, 2023","format":false,"excerpt":"Chucky the killer doll is trending this weekend -- and the reason is because there's a new silicone-laced slasher in town that's got everyone dying for her ... that'd be 'M3GAN.' The new horror flick just hit theaters this weekend, and by all accounts ... it's a hit with the\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"chucky","src":"https:\/\/i0.wp.com\/imagez.tmz.com\/image\/35\/4by3\/2023\/01\/07\/3560bd3fcbd54e74a4834a51fad44a1c_md.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":180886,"url":"https:\/\/harchi90.com\/box-office-m3gan-movie-beats-expectations-avatar-2-stays-no-one\/","url_meta":{"origin":180654,"position":5},"title":"Box Office: ‘M3GAN’ Movie Beats Expectations, ‘Avatar 2’ Stays No. one","date":"January 8, 2023","format":false,"excerpt":"Move over, Jamie Lee Curtis and Neve Campbell. There's a new scream queen in town. Universal and Blumhouse's creepy doll thriller \u201cM3GAN\u201d \u2014 short for Model 3 Generative Android \u2014 made a killing in its opening weekend, collecting a better-than-expected $30.2 million from 3,509 North American theaters. Internationally, the film\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"fifu_image_url":"https:\/\/static1.colliderimages.com\/wordpress\/wp-content\/uploads\/2022\/12\/m3gan-megan-2023.jpg","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/180654"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=180654"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/180654\/revisions"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=180654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=180654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=180654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}