{"id":182909,"date":"2023-01-10T20:16:02","date_gmt":"2023-01-10T20:16:02","guid":{"rendered":"https:\/\/harchi90.com\/apple-app-store-revenue-update-shows-slowing-growth\/"},"modified":"2023-01-10T20:16:02","modified_gmt":"2023-01-10T20:16:02","slug":"apple-app-store-revenue-update-shows-slowing-growth","status":"publish","type":"post","link":"https:\/\/harchi90.com\/apple-app-store-revenue-update-shows-slowing-growth\/","title":{"rendered":"Apple App Store revenue update shows slowing growth"},"content":{"rendered":"<div id=\"RegularArticle-ArticleBody-5\" data-module=\"ArticleBody\" data-test=\"articleBody-2\" data-analytics=\"RegularArticle-articleBody-5-2\"><span class=\"HighlightShare-hidden\" style=\"top:0;left:0\"\/><\/p>\n<div class=\"InlineImage-imageEmbed\" id=\"ArticleBody-InlineImage-106893223\" data-test=\"InlineImage\">\n<div class=\"InlineImage-wrapper\">\n<div>\n<p>Tim Cook at WWDC21 on June 7th, 2021.<\/p>\n<p>Source: Apple<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"group\">\n<p>Every January, <span class=\"QuoteInBody-quoteNameContainer\" data-test=\"QuoteInBody\" id=\"RegularArticle-QuoteInBody-1\">apple<span class=\"QuoteInBody-inlineButton\"><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"-WatchlistDropdown\" data-analytics-id=\"-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"\/><\/button><\/span><\/span><\/span>  releases the total amount of money that App Store developers have earned since 2008, a data point that allows analysts and Apple investors to get an idea of \u200b\u200bhow much money the App Store makes.<\/p>\n<p>This year&#8217;s disclosure suggests that Apple&#8217;s App Store growth has plateaued.<\/p>\n<div class=\"ExclusiveContentBucket-exclusiveContentBucket\"><span class=\"ExclusiveContentBucket-smallSpan\"\/><span class=\"ExclusiveContentBucket-border\"\/><\/p>\n<h2 class=\"ExclusiveContentBucket-exclusiveContentHeading\">related investing news<\/h2>\n<div class=\"ExclusiveContentBucket-contentContainer\">\n<div class=\"BucketItem-bucketItem\" id=\"Regular Article-ExclusiveContentBucket-1-0\">\n<div class=\"BucketItem-bucketImageContainer\"><\/p>\n<div class=\"BucketItem-investingClubPillContainer\"><img class=\"BucketItem-investingClubPill InvestingClubPill-investingClubPill\" src=\"https:\/\/static-redesign.cnbcfm.com\/dist\/b0b683565c27c5457864.svg\" alt=\"CNBC Investing Club\"\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>On Tuesday, Apple said it has paid $320 billion to developers, up from $260 billion as of last year, a jump of $60 billion.  Developers receive between 70% and 85% of gross sales, depending on if they qualify for Apple&#8217;s reduced rate.<\/p>\n<p>If all developers paid a 30% cut to Apple, Apple&#8217;s App Store grossed more than $85 billion in 2022, based on a CNBC analysis.  If Apple&#8217;s commissions were all 15%, the App Store&#8217;s estimated gross would come in lower, around $70 billion.<\/p>\n<p>It&#8217;s the same amount of sales as Apple suggested with its data point last year, when the company said it had paid developers $60 billion in 2021.<\/p>\n<p>This is a rough estimation that could vary because it&#8217;s unclear how many developers share the lower 15% cut, versus the 30% cut, and because the stats Apple shares are rounded.<\/p>\n<p>Attempts to extrapolate the size of the App Store business from developer earnings are inaccurate, Apple said, because the commission ranges from 15% to 30%, and the vast majority of developers share the lower commission under the App Store Small Business Program that gives a lower cut to app makers who gross under $1 million per year.<\/p>\n<p>Apple said in its release that 2022 was a &#8220;record&#8221; year for the App Store, and revealed 900 million subscriptions, up from 745 million subscriptions in 2021. Apple&#8217;s stat includes anyone who subscribes to a service through Apple&#8217;s App store, not just its own first-party services like Apple TV+ and Music.<\/p>\n<p>But Tuesday&#8217;s data point underscores that App Store growth slowed last year, which is important for investors because the App Store is a major part of Apple&#8217;s services business, and is a profit engine for the company.<\/p>\n<p>Apple&#8217;s services business grew in fiscal 2022 to $78.1 billion, a 14% increase.  But that was a significant slowdown from the 27% growth rate the division posted in fiscal 2021.<\/p>\n<p>Apple is dealing with tough comparisons to elevated 2021 and 2020 app use and sales as people bought games and software while riding out the Covid pandemic.  Apple is also facing consumer uncertainty around the world as interest rates rise and economists worry about a possible recession.<\/p>\n<p>Morgan Stanley analyst Erik Woodring has been following slowing App Store growth.  App Store net revenue decreased for six straight months from June to November, according to his data, before growing again in December.<\/p>\n<p>Woodring wrote in a note this month that app sales will grow in 2023 because the year-over-year comparisons will be easier and as some app price increases in international markets late last year will start to benefit Apple.<\/p>\n<p>&#8220;While App Store growth remains near its lowest levels in history, and we acknowledge the global consumer remains challenged, we are encouraged to see growth trajectory continue to improve after bottoming in September,&#8221; Woodring wrote.<\/p>\n<p><em>Correction: Apple said in its release that 2022 was a &#8220;record&#8221; year for the App Store, and revealed 900 million subscriptions, up from 745 million subscriptions in 2021. An earlier version misstated a year.<\/em><\/p>\n<\/div>\n<\/div>\n<p>    .<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tim Cook at WWDC21 on June 7th, 2021. Source: Apple Every January, apple releases the total amount of money that App Store developers have earned since 2008, a data point that allows analysts and Apple investors to get an idea of \u200b\u200bhow much money the App Store makes. This year&#8217;s disclosure suggests that Apple&#8217;s App &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/harchi90.com\/apple-app-store-revenue-update-shows-slowing-growth\/\"> <span class=\"screen-reader-text\">Apple App Store revenue update shows slowing growth<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[4],"tags":[453,46594,1322,329,330,1324,1323],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple App Store revenue update shows slowing growth - harchi90<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMiWWh0dHBzOi8vd3d3LmNuYmMuY29tLzIwMjMvMDEvMTAvYXBwbGUtYXBwLXN0b3JlLXJldmVudWUtdXBkYXRlLXNob3dzLXNsb3dpbmctZ3Jvd3RoLS5odG1s0gFdaHR0cHM6Ly93d3cuY25iYy5jb20vYW1wLzIwMjMvMDEvMTAvYXBwbGUtYXBwLXN0b3JlLXJldmVudWUtdXBkYXRlLXNob3dzLXNsb3dpbmctZ3Jvd3RoLS5odG1s?oc=5\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple App Store revenue update shows slowing growth - harchi90\" \/>\n<meta property=\"og:description\" content=\"Tim Cook at WWDC21 on June 7th, 2021. 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However, if you want to enjoy Apple's exclusive TV shows and movies on your Galaxy smartphone or tablet, it's currently not possible. But that could change soon. tipster ShrimpApplePro has claimed that Apple is currently\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":184167,"url":"https:\/\/harchi90.com\/heres-a-first-look-at-apple-music-and-apple-tv-apps-for-windows\/","url_meta":{"origin":182909,"position":1},"title":"Here&#8217;s a first look at Apple Music and Apple TV apps for Windows","date":"January 12, 2023","format":false,"excerpt":"Microsoft and Apple announced last year that new Apple Music and Apple TV apps will soon be available for Windows users, who currently rely on iTunes or a web browser to access these services. While no release date has been provided, 9to5Mac got a closer look at an internal version\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"Here's a first look at the Apple Music, Apple TV, and Apple Devices apps coming to Windows 11","src":"https:\/\/i0.wp.com\/9to5mac.com\/wp-content\/uploads\/sites\/6\/2023\/01\/Apple-TV-Apple-Music-apps-Windows-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":108288,"url":"https:\/\/harchi90.com\/apple-rejected-spotifys-app-update-adding-audiobook-support\/","url_meta":{"origin":182909,"position":2},"title":"Apple Rejected Spotify&#8217;s App Update Adding Audiobook Support","date":"October 26, 2022","format":false,"excerpt":"Apple and Spotify are once again feuding as Spotify attempts to break into the audiobook market, reports The New York Times. Apple has reportedly rejected Spotify's latest app update three times in the last month. Over the years, Apple and Spotify have had a long running dispute over Apple's App\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"Apple vs Spotify feature2","src":"https:\/\/i0.wp.com\/images.macrumors.com\/t\/IKBNTwn0AzhWsHEgM_shwowuy_0=\/400x0\/article-new\/2021\/06\/Apple-vs-Spotify-feature2.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":105117,"url":"https:\/\/harchi90.com\/apple-announces-more-ads-coming-to-app-store-starting-next-week\/","url_meta":{"origin":182909,"position":3},"title":"Apple Announces More Ads Coming to App Store Starting Next Week","date":"October 22, 2022","format":false,"excerpt":"In an email to developers this week, Apple announced that app-related ads will begin appearing in the App Store's main Today tab and in a \"You Might Also Like\" section at the bottom of individual app listings starting Tuesday, October 25, in all countries except China. All ads in the\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"new app store ads today tab","src":"https:\/\/i0.wp.com\/images.macrumors.com\/t\/y4i5V1S4dEFrWQrVGybJ_5btLkY=\/400x0\/article-new\/2022\/07\/new-app-store-ads-today-tab.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":183325,"url":"https:\/\/harchi90.com\/apple-says-its-paid-out-320-billion-to-developers-since-2008-as-app-store-fight-heats-up\/","url_meta":{"origin":182909,"position":4},"title":"Apple says it&#8217;s paid out $320 billion to developers since 2008 as App Store fight heats up","date":"January 11, 2023","format":false,"excerpt":"Apple (AAPL) has paid App Store developers $320 billion since it launched the platform in 2008. That's according to a note from the company's VP of Services Eddy Cue, who offered a year-in-review of sorts for Apple's Services business on Tuesday.In a statement posted to Apple's press site, Cue recapped\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":106966,"url":"https:\/\/harchi90.com\/apple-adds-ads-to-app-store-today-tab\/","url_meta":{"origin":182909,"position":5},"title":"Apple Adds Ads to App Store &#8216;Today&#8217; Tab","date":"October 24, 2022","format":false,"excerpt":"screenshot: appleStarting tomorrow, Apple will start showing more ads in its App Store, according to an email reviewed by MacRumors. The change is small, but it's the latest chapter in a growing trend. After years of branding itself as the privacy company, Apple is gunning for the digital ad business\u2014albeit\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"fifu_image_url":"https:\/\/image.cnbcfm.com\/api\/v1\/image\/106893223-1623085611095Screen-Shot-2021-06-07-at-1-04-36-PM-png?v=1673373870&w=1920&h=1080","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/182909"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=182909"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/182909\/revisions"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=182909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=182909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=182909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}