{"id":184047,"date":"2023-01-11T23:47:05","date_gmt":"2023-01-11T23:47:05","guid":{"rendered":"https:\/\/harchi90.com\/2023-golden-globes-sinks-to-lowest-ratings-ever-on-nbc-deadline\/"},"modified":"2023-01-11T23:47:05","modified_gmt":"2023-01-11T23:47:05","slug":"2023-golden-globes-sinks-to-lowest-ratings-ever-on-nbc-deadline","status":"publish","type":"post","link":"https:\/\/harchi90.com\/2023-golden-globes-sinks-to-lowest-ratings-ever-on-nbc-deadline\/","title":{"rendered":"2023 Golden Globes Sinks To Lowest Ratings Ever On NBC \u2013 Deadline"},"content":{"rendered":"
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\tThe Golden Globes returned to broadcast television this year, not with a bang but with a whimper. NBC’s Tuesday night telecast of the 80th annual ceremony brought in just 6.3M people, according to Nielsen data.<\/p>\n

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\tIt marks the lowest audience ever for the Golden Globes ceremony, which had already plummeted to just 6.9M in 2021. That was barely a third of the size of 2020’s 18.3M. Last year’s ceremony’t televised following revelations about a lack of diversity and impropriety within the HFPA, the organization awarding the Globes. <\/p>\n

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\tSo, add in the fact that the show was held on a Tuesday, and it makes sense that viewership would decline even more. The broadcast didn’t perform in the advertiser-targeted 18-49 demographic, either. With a 1.1 rating, it was quite a bit lower than 2021’s 1.5 rating.<\/p>\n

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\tThe only time anything related to the Globes did worse was in 2008 during the writers strike when the HFPA basically just held a press conference in lieu of a ceremony. That got 6M viewers.<\/p>\n

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\tThe Globes were previously held on a Sunday night. But it makes sense that NBC (or any broadcast network for that matter) wouldn’t want to sacrifice the Sunday primetime spot for such a minuscule audience, especially if it meant cutting into Sunday Night Football<\/em>, which can generate at least triple the audience even on a bad night. This past Sunday, the Lions-Packers regular season finale averaged 23.6M viewers.<\/p>\n

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\tEven on a weeknight, NBC had competition. It did manage to win primetime in average total viewers, but not by much. CBS came in close second with an average 6.1M people watching its FBI <\/em>trilogy Of course, CBS and NBC were only competing for the primetime spot on the East Coast, since the Globes aired coast-to-coast and CBS’ scripted lineup did not. <\/p>\n

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\tThese numbers don’t include any viewing via Peacock or digital platforms, so the final viewership tally will to go up \u2014 though likely not enough to make a very meaningful difference. Those numbers aren’t available quite yet, as they will come with live+3-day delayed viewing.<\/p>\n

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\tAwards were handed out Tuesday to Black Panther: Wakanda Forever<\/em>‘s Angela Bassett, The Fabelmans<\/em> and director Steven Spielberg, Everything Everywhere All at Once<\/em>‘s Michelle Yeoh and Ke Huy Quan, Elvis<\/em> himself Austin Butler, Abbott Elementary <\/em>and its creator-star Quinta Brunson, and the White Lotus <\/em>and star Jennifer Coolidge, among others. See the full list of winners here. <\/p>\n<\/p><\/div>\n