{"id":184085,"date":"2023-01-12T00:41:03","date_gmt":"2023-01-12T00:41:03","guid":{"rendered":"https:\/\/harchi90.com\/ubisoft-says-its-surprised-by-mario-rabbids-sequels-underperformance\/"},"modified":"2023-01-12T00:41:03","modified_gmt":"2023-01-12T00:41:03","slug":"ubisoft-says-its-surprised-by-mario-rabbids-sequels-underperformance","status":"publish","type":"post","link":"https:\/\/harchi90.com\/ubisoft-says-its-surprised-by-mario-rabbids-sequels-underperformance\/","title":{"rendered":"Ubisoft says it’s ‘surprised’ by Mario + Rabbids sequel’s underperformance"},"content":{"rendered":"
\n

Ubisoft has revealed its ‘surprise’ at how Nintendo collaboration Mario + Rabbids: Sparks of Hope has underperformed commercially in its opening months.<\/p>\n

In a financial update published on Wednesday, the French publisher said it was \u201cfacing major challenges\u201d in face of tightening consumer spend, and claimed that sales over the key holiday season had been \u201cmarkedly and surprisingly slower than expected\u201d.<\/p>\n

Sparks of Hope and Just Dance 2023 were named as two games which failed to meet expectations.<\/p>\n

\u201cDespite excellent ratings and players’ reception as well as an ambitious marketing plan, we were surprised by Mario + Rabbids: Sparks of Hope underperformance in the final weeks of 2022 and early January,\u201d it said.<\/p>\n

In an investor call held following the publication of its financial update\u2014which also saw Ubisoft cancel three unannounced games and delay Skull and Bones yet again\u2014the company said it believed recent releases were negatively impacted by a consumer shift \u201ctowards mega-brands and long -lasting titles\u201d.<\/p>\n

\n
\n

<\/svg>Mario + Rabbids Sparks of Hope \u2013 Cinematic trailer<\/h3>\n<\/div>\n<\/div>\n

Sparks of Hope released in October 2022, weeks before some of the year’s biggest blockbusters in God of War Ragnar\u00f6k, Call of Duty: Modern Warfare 2 and Pok\u00e9mon Scarlet and Violet.<\/p>\n

\u201cWhen there’s more pressure, people go for the biggest brands, and they don’t go for the small ones,\u201d said CEO Yves Guillemot.<\/p>\n

\u201cWhat we have observed is that there has been some contraction in overall consumer spending coming from the economic environment and rising inflation.<\/p>\n

\u201cAs you mentioned, that has led to the biggest mega-brands and live services taking a larger share of the market, leaving less available consumer spending for other launches. That’s the clear conclusion that we’ve taken. We’ve seen that there are other games of high quality that have underperformed\u201d.<\/p>\n

The exec said he believed in the long-term, the Rabbids sequel would still \u201cdo good numbers\u201d. Its predecessor, released in 2017, reached over 10 million players, according to Ubisoft.<\/p>\n

\u201cAll we can say about Rabbids is that the game has been really well appreciated by players: we are getting community ratings that are excellent. We feel that the game is going to do good numbers over time, but the beginning was not at all what we expected.\u201d<\/p>\n

<\/p>\n

Ubisoft has revealed its ‘surprise’ at how Nintendo collaboration Mario + Rabbids: Sparks of Hope has underperformed commercially in its opening months. In a financial update published on Wednesday, the French publisher said it was \u201cfacing major challenges\u201d in face of tightening consumer spend, and claimed that sales over the key holiday season had been …<\/p>\n

Ubisoft says it’s ‘surprised’ by Mario + Rabbids sequel’s underperformance<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[4],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nUbisoft says it's 'surprised' by Mario + Rabbids sequel's underperformance - harchi90<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMibmh0dHBzOi8vd3d3LnZpZGVvZ2FtZXNjaHJvbmljbGUuY29tL25ld3MvdWJpc29mdC1zYXlzLWl0cy1zdXJwcmlzZWQtYnktbWFyaW8tcmFiYmlkcy1zZXF1ZWxzLXVuZGVycGVyZm9ybWFuY2Uv0gEA?oc=5\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ubisoft says it's 'surprised' by Mario + Rabbids sequel's underperformance - harchi90\" \/>\n<meta property=\"og:description\" content=\"Ubisoft has revealed its ‘surprise’ at how Nintendo collaboration Mario + Rabbids: Sparks of Hope has underperformed commercially in its opening months. 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As\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"Mario Rabbids Sparks of Hope sales underperformed","src":"https:\/\/i0.wp.com\/nintendoeverything.com\/wp-content\/uploads\/Mario-Rabbids-Sparks-of-Hope-sales-underperformed-656x369.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":104647,"url":"https:\/\/harchi90.com\/the-mario-rabbids-sequel-isnt-quite-zany-enough\/","url_meta":{"origin":184085,"position":1},"title":"The Mario + Rabbids sequel isn’t quite zany enough","date":"October 22, 2022","format":false,"excerpt":"Mario + Rabbids Sparks Of HopeImage: Ubisoftevery Friday, AV Club staffers kick off our weekly open thread for the discussion of gaming plans and recent gaming glories, but of course, the real action is down in the comments, where we invite you to answer our eternal question: What Are You\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":102594,"url":"https:\/\/harchi90.com\/video-digital-foundrys-technical-analysis-of-mario-rabbids-sparks-of-hope\/","url_meta":{"origin":184085,"position":2},"title":"Video: Digital Foundry’s Technical Analysis Of Mario + Rabbids Sparks Of Hope","date":"October 20, 2022","format":false,"excerpt":"Image: Nintendo, UbisoftDigital Foundry is back with another Switch technical analysis, and this time the focus is on Mario + Rabbids Sparks of Hope. From a visual standpoint, DF's Oliver Mackenzie feels Sparks of Hope isn't a technical evolution of its five-year-old predecessor, which is a \"totally fair trade-off\" given\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"Mario + Rabbids Sparks of Hope","src":"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA5MDAgNDkwIj48L3N2Zz4=","width":350,"height":200},"classes":[]},{"id":183833,"url":"https:\/\/harchi90.com\/ubisoft-cancels-three-unannounced-games-delays-skull-and-bones-for-the-sixth-time\/","url_meta":{"origin":184085,"position":3},"title":"Ubisoft Cancels Three Unannounced Games, Delays Skull and Bones for the Sixth Time","date":"January 11, 2023","format":false,"excerpt":"Ubisoft has announced that it has, for the sixth time, delayed Skull & Bones, as well as canceled three more unannounced games amid \"major challenges\" in the industry, the underperformance of Mario + Rabbids: Sparks of Hope and Just Dance 2023, and an upcoming \"restructuring.\"In a press release today, Ubisoft\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":183975,"url":"https:\/\/harchi90.com\/ubisoft-share-price-tumbles-after-dire-sales-report\/","url_meta":{"origin":184085,"position":4},"title":"Ubisoft Share Price Tumbles After Dire Sales Report","date":"January 11, 2023","format":false,"excerpt":"Image: Nintendo LifeUbisoft appears to be in a spot of financial trouble, according to its latest financial report on January 11th, 2023. In a three-page press release, the company admits to being \"disappointed\" in the sales of Mario + Rabbids: Sparks of Hope and Just Dance 2023, despite \"excellent ratings\"\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"Ubisoft Share Price Tumbles After Dire Sales Report 1","src":"https:\/\/i0.wp.com\/images.nintendolife.com\/431edc5a12cf1\/ubisoft-share-price-tumbles-after-dire-sales-report-1.900x.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":116098,"url":"https:\/\/harchi90.com\/here-are-the-first-details-for-mario-rabbids-sparks-of-hopes-season-pass\/","url_meta":{"origin":184085,"position":5},"title":"Here Are The First Details For Mario + Rabbids Sparks Of Hope’s Season Pass","date":"November 2, 2022","format":false,"excerpt":"Image: UbisoftThe fabulous Mario + Rabbids Sparks of Hope might have only just come out a few weeks ago, but Ubisoft is already looking to the future. 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