{"id":184600,"date":"2023-01-12T12:49:25","date_gmt":"2023-01-12T12:49:25","guid":{"rendered":"https:\/\/harchi90.com\/amazon-provides-make-goods-to-advertisers-for-viewership-shortfall\/"},"modified":"2023-01-12T12:49:25","modified_gmt":"2023-01-12T12:49:25","slug":"amazon-provides-make-goods-to-advertisers-for-viewership-shortfall","status":"publish","type":"post","link":"https:\/\/harchi90.com\/amazon-provides-make-goods-to-advertisers-for-viewership-shortfall\/","title":{"rendered":"Amazon provides “make goods” to advertisers for viewership shortfall"},"content":{"rendered":"
\n
\n\t\t\t\t\t\t\t\t\t<\/p>\n

Getty Images<\/p>\n<\/p><\/div>\n

In the TV business, the term \u201cmake good\u201d is a bad thing.<\/p>\n

Networks often must \u201cmake good\u201d with an advertiser when a show for which ads were purchased underdelivers. And the \u201cmake good\u201d typically consists of the network providing free advertising elsewhere.<\/p>\n

Via Michael McCarthy of FrontOfficeSports.com, Amazon has issued \u201cmake goods\u201d for advertisers who purchased time during Thursday Night Football<\/em> broadcasts.<\/p>\n

Amazon had told advertisers before the 2022 season began that it expected to average 12.5 million viewers per game for the TNF package. Amazon claims it had 11.3 million viewers. Nielsen, hired by Amazon to legitimize and normalize the figures, calculated 9.6 million average viewers per game.<\/p>\n

Amazon’s prediction always seemed overly optimistic, as if Amazon were trying to speak the projection into existence. Or to make people think they’d be missing out if they didn’t buy Amazon Prime.<\/p>\n

In 2021, all Thursday night broadcasts (including multiple weeks of NFL Network-only coverage) averaged 13.4 million viewers. The full alternative package previously owned by Fox (which included a Christmas game on Saturday) averaged 16.2 million viewers.<\/p>\n

McCarthy’s item omits perhaps the most relevant comparison: Thursday night games from 2021 that were televised by Fox, NFL Network, and Amazon. That’s the specific package the NFL surrendered in shifting to streaming, while also grabbing a bigger bag of cash.<\/p>\n

Make no mistake about it. This was the NFL’s latest, and most significant, shift toward what once was referred to derisively as \u201cpay TV.\u201d And the league was paid handsomely for it.<\/p>\n

Although the ’80s entailed a pivot to cable networks, everyone had cable in order to have access to a wide variety of channels. The world of streaming consists of various options, at various prices. Although many viewers (especially younger ones) have cut the proverbial cord, the effort to alleviate FOMO often elicits a different four-letter \u201cF\u201d word when examining the monthly investment in the various packages offered by the various streaming companies.<\/p>\n

In an unrelated note, PFT Live<\/em> begins at 7:00 am ET on Peacock.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Getty Images In the TV business, the term \u201cmake good\u201d is a bad thing. Networks often must \u201cmake good\u201d with an advertiser when a show for which ads were purchased underdelivers. And the \u201cmake good\u201d typically consists of the network providing free advertising elsewhere. Via Michael McCarthy of FrontOfficeSports.com, Amazon has issued \u201cmake goods\u201d for …<\/p>\n

Amazon provides “make goods” to advertisers for viewership shortfall<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[6],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nAmazon provides "make goods" to advertisers for viewership shortfall - harchi90<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMidGh0dHBzOi8vcHJvZm9vdGJhbGx0YWxrLm5iY3Nwb3J0cy5jb20vMjAyMy8wMS8xMi9hbWF6b24tcHJvdmlkZXMtbWFrZS1nb29kcy10by1hZHZlcnRpc2Vycy1mb3Itdmlld2Vyc2hpcC1zaG9ydGZhbGwv0gF4aHR0cHM6Ly9wcm9mb290YmFsbHRhbGsubmJjc3BvcnRzLmNvbS8yMDIzLzAxLzEyL2FtYXpvbi1wcm92aWRlcy1tYWtlLWdvb2RzLXRvLWFkdmVydGlzZXJzLWZvci12aWV3ZXJzaGlwLXNob3J0ZmFsbC9hbXAv?oc=5\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon provides "make goods" to advertisers for viewership shortfall - harchi90\" \/>\n<meta property=\"og:description\" content=\"Getty Images In the TV business, the term \u201cmake good\u201d is a bad thing. 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Except when it isn't.In an effort to provide advertisers with apples-to-apples viewership data, Amazon hired Nielsen to do something it had never before done \u2014 turn streaming numbers into ratings measurements. 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The league also said that 185 million\u2026","rel":"","context":"In "Sports"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":74888,"url":"https:\/\/harchi90.com\/amazon-thursday-night-football-nfl-debut-gets-13-million-viewers-nielsen\/","url_meta":{"origin":184600,"position":3},"title":"Amazon ‘Thursday Night Football’ NFL debut gets 13 million viewers: Nielsen","date":"September 22, 2022","format":false,"excerpt":"Kansas City Chiefs quarterback Patrick Mahomes (15) is sacked by Los Angeles Chargers linebacker Drue Tranquill (49) in the first quarter at Arrowhead Stadium on Thursday, Sept. 15, 2022, in Kansas City, Missouri.Tammy Ljungblad | Tribune News Service | Getty ImagesAmazon Prime averaged 13 million viewers for its debut live\u2026","rel":"","context":"In "Sports"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":171063,"url":"https:\/\/harchi90.com\/nba-struggles-to-keep-up-with-broncos-rams-sees-christmas-ratings-uptick-despite-nfl-competition\/","url_meta":{"origin":184600,"position":4},"title":"NBA struggles to keep up with Broncos-Rams, sees Christmas ratings uptick despite NFL competition","date":"December 28, 2022","format":false,"excerpt":"Christmas day has long been the purview of the NBA on the American sports calendar.Except on a Sunday.With Christmas falling on a Sunday this season, the NFL took full advantage with its first-ever holiday triple-header that expectedly dominated the ratings. But it didn't appear to hurt the NBA. While trailing\u2026","rel":"","context":"In "Sports"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":83778,"url":"https:\/\/harchi90.com\/rings-of-power-versus-house-of-the-dragon-viewership-compared\/","url_meta":{"origin":184600,"position":5},"title":"‘Rings of Power’ Versus ‘House of the Dragon’ Viewership Compared","date":"October 1, 2022","format":false,"excerpt":"Nielsen said viewers watched \"The Rings of Power\" for 1.25 billion minutes in its first four days. It's a strong premiere and, on the surface, ahead of HBO's \"House of the Dragon.\" But Nielsen's data doesn't paint a complete picture. loading Something is loading. After months of anticipation, Amazon's mega-expensive\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"fifu_image_url":"https:\/\/profootballtalk.nbcsports.com\/wp-content\/uploads\/sites\/25\/2023\/01\/GettyImages-1243883807-e1673521667338.jpg","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/184600"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=184600"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/184600\/revisions"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=184600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=184600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=184600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}