{"id":184788,"date":"2023-01-12T17:35:35","date_gmt":"2023-01-12T17:35:35","guid":{"rendered":"https:\/\/harchi90.com\/hbo-max-sets-first-price-hike-monthly-fee-increasing-by-1\/"},"modified":"2023-01-12T17:35:35","modified_gmt":"2023-01-12T17:35:35","slug":"hbo-max-sets-first-price-hike-monthly-fee-increasing-by-1","status":"publish","type":"post","link":"https:\/\/harchi90.com\/hbo-max-sets-first-price-hike-monthly-fee-increasing-by-1\/","title":{"rendered":"HBO Max Sets First Price Hike, Monthly Fee Increasing by $1"},"content":{"rendered":"
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\tWarner Bros. Discovery is raising the monthly price of HBO Max for the first time since launching it more than two years ago.<\/p>\n

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\tEffective Thursday, Jan. 12, the price of a new HBO Max no-ads monthly subscription in the US will increase from $14.99 to $15.99 (plus applicable taxes). That’s a nearly 7% increase. Existing HBO Max subscribers who are currently paying $14.99\/month will see their monthly rate increase to $15.99\/month effective their next billing cycle on or after Saturday, Feb. 11, 2023.<\/p>\n

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\t\u201cThis price increase of one dollar will allow us to continue to invest in providing even more culture-defining programming and improving our customer experience for all users,\u201d the company said in a statement.<\/p>\n

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\tThe price hike comes as Warner Bros. Discovery, formed by Discovery’s 2022 acquisition of WarnerMedia, has made a series of content cutbacks aimed at reducing expenses. Among those: HBO Max expunged multiple exclusive movie titles and original series and 200 older \u201cSesame Street\u201d episodes, and also canceled HBO Max original series \u201cMinx\u201d (reversing the Season 2 renewal) and HBO’s \u201cThe Nevers.\u201d HBO Max also removed 256 classic \u201cLooney Tunes\u201d shorts and three seasons of \u201cThe Flintstones.\u201d<\/p>\n

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\tHBO Max launched in May 2020 at $14.99 per month, back when it was part of AT&T-owned WarnerMedia. In June 2021, the company introduced an ad-supported HBO Max plan that costs $9.99\/month; WBD reps did not immediately respond to an inquiry about whether the price of that package also will be increasing.<\/p>\n

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\tWarner Bros. Discovery had previously signaled that an HBO Max price hike was coming. In November, JB Perrette, president and CEO of global streaming and games, told investors that the company had an \u201copportunity\u201d to increase the price of HBO Max’s ad-free tier. By 2023, he said, \u201cit will have been three years since pricing has moved, which we think is an opportunity, particularly in this environment\u2026 We believe there’s actually some pricing advantage for us on the ad-free [HBO Max] service and we can probably move north of where the prices are today.\u201d<\/p>\n

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