{"id":186096,"date":"2023-01-14T02:01:08","date_gmt":"2023-01-14T02:01:08","guid":{"rendered":"https:\/\/harchi90.com\/why-microsofts-developer_direct-is-the-perfect-modern-show-format-xbox-needs\/"},"modified":"2023-01-14T02:01:08","modified_gmt":"2023-01-14T02:01:08","slug":"why-microsofts-developer_direct-is-the-perfect-modern-show-format-xbox-needs","status":"publish","type":"post","link":"https:\/\/harchi90.com\/why-microsofts-developer_direct-is-the-perfect-modern-show-format-xbox-needs\/","title":{"rendered":"Why Microsoft&#8217;s Developer_Direct is the perfect modern show format Xbox needs"},"content":{"rendered":"<div id=\"article-body\">\n<p>After our exclusive reveal, Microsoft itself confirmed that its next Xbox showcase is dubbed Developer_Direct. <\/p>\n<p>The Developer_Direct show will go live on January 25 at 12 PM PT across YouTube and Twitch, giving Xbox and PC gamers a glimpse at Microsoft&#8217;s upcoming product slate.  The games include the vampiric action adventure Redfall, the racing sim Forza Motorsport, the action tactics game Minecraft Legends, as well as content from Elder Scrolls Online developer ZeniMax Online Studios.  There may be other surprises along the way as well from other upcoming Xbox games \u2014 time will tell. <\/p>\n<aside class=\"hawk-nest\" data-render-type=\"fte\" data-skip=\"dealsy\" data-widget-type=\"seasonal\"\/>\n<p>In any case, Developer_Direct is a new format for Microsoft, which has generally struggled outside of its traditional E3 marketing beat to build a format that resonates with core audiences and beyond.  Part of that is down to content potentially, but the new format is also indicative of modern marketing trends for gaming, arguably established by Nintendo&#8217;s popular &#8220;Direct&#8221; format that creates frequent pockets of hype with gamers of all stripes. <\/p>\n<p>I think it&#8217;s no accident, then, that Microsoft has &#8220;Direct&#8221; in the name of its new format.  Microsoft has been fairly transparent with how this show will play out too, revealing what content we can expect, while also offering some details on the format. <\/p>\n<p>Here&#8217;s why I think the Developer_Direct format is going to be a big success for Microsoft and its teams, and why it&#8217;s the right way to bring the audience along for the ride as development cycles evolve. <\/p>\n<h2 id=\"developer-direct-what-is-microsoft-telling-us-3\">Developer_Direct: What is Microsoft telling us?<\/h2>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check=\"\">\n<div class=\"image-full-width-wrapper\">\n<div class=\"image-widthsetter\" style=\"max-width:1200px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"><picture><source type=\"image\/webp\" alt=\"Xbox Developer_Direct show set for January 25, 2023\" class=\" lazy-image-van\" onerror=\"if(this.src &amp;&amp; this.src.indexOf('missing-image.svg') !== -1){return true;};this.parentNode.replaceChild(window.missingImage(),this)\" data-normal=\"https:\/\/vanilla.futurecdn.net\/windowscentral\/media\/img\/missing-image.svg\" data-srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/b3pcADpw7cfvC48QY6kgX4-320-80.jpg.webp 320w, https:\/\/cdn.mos.cms.futurecdn.net\/b3pcADpw7cfvC48QY6kgX4-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/b3pcADpw7cfvC48QY6kgX4-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/b3pcADpw7cfvC48QY6kgX4-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/b3pcADpw7cfvC48QY6kgX4-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/b3pcADpw7cfvC48QY6kgX4-1200-80.jpg.webp 1200w\" data-sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" data-original-mos=\"https:\/\/cdn.mos.cms.futurecdn.net\/b3pcADpw7cfvC48QY6kgX4.jpg\" data-pin-media=\"https:\/\/cdn.mos.cms.futurecdn.net\/b3pcADpw7cfvC48QY6kgX4.jpg\"\/><source type=\"image\/jpeg\" alt=\"Xbox Developer_Direct show set for January 25, 2023\" class=\" lazy-image-van\" onerror=\"if(this.src &amp;&amp; this.src.indexOf('missing-image.svg') !== -1){return true;};this.parentNode.replaceChild(window.missingImage(),this)\" data-normal=\"https:\/\/vanilla.futurecdn.net\/windowscentral\/media\/img\/missing-image.svg\" data-srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/b3pcADpw7cfvC48QY6kgX4-320-80.jpg 320w, https:\/\/cdn.mos.cms.futurecdn.net\/b3pcADpw7cfvC48QY6kgX4-480-80.jpg 480w, https:\/\/cdn.mos.cms.futurecdn.net\/b3pcADpw7cfvC48QY6kgX4-650-80.jpg 650w, https:\/\/cdn.mos.cms.futurecdn.net\/b3pcADpw7cfvC48QY6kgX4-970-80.jpg 970w, https:\/\/cdn.mos.cms.futurecdn.net\/b3pcADpw7cfvC48QY6kgX4-1024-80.jpg 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/b3pcADpw7cfvC48QY6kgX4-1200-80.jpg 1200w\" data-sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" data-original-mos=\"https:\/\/cdn.mos.cms.futurecdn.net\/b3pcADpw7cfvC48QY6kgX4.jpg\" data-pin-media=\"https:\/\/cdn.mos.cms.futurecdn.net\/b3pcADpw7cfvC48QY6kgX4.jpg\"\/><\/picture><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Microsoft)<\/span><\/figcaption><\/figure>\n<p>Microsoft communicated a fair bit in its blog post on the Developer_Direct but has also communicated subtly with the presentation of the show&#8217;s artwork as well. <\/p>\n<p>It&#8217;s no accident that the Developer_Direct showcase lead imagery is presented on a whiteboard, complete with sharpie-inked logos and text.  Microsoft is communicating the fact that we&#8217;re being offered an in-progress glimpse behind the scenes, essentially being invited into the developers&#8217; studios, to learn more about these upcoming titles. <\/p>\n<p>Microsoft&#8217;s Xbox Games Marketing VP Aaron Greenberg noted in a tweet that the showcase will not sport sit-down interviews with hosts, per previous shows.  Instead, this showcase will feature &#8220;extended gameplay&#8221; demonstrations and specific features from the four pillar titles expected at the show.  We&#8217;ll get a look at the next major update for Elder Scrolls Online.  We&#8217;ll learn more details about Forza Motorsport and the tech powering it.  Minecraft Legends will demonstrate how PvP works alongside exclusive new gameplay footage.  Redfall will showcase &#8220;several&#8221; minutes of new gameplay from the title, offering a glimpse at boss battles, customization, and more.<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check=\"\">\n<div class=\"image-full-width-wrapper\">\n<div class=\"image-widthsetter\" style=\"max-width:3840px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"><picture><source type=\"image\/webp\" alt=\"Redfall sun begins to go down\" class=\" lazy-image-van\" onerror=\"if(this.src &amp;&amp; this.src.indexOf('missing-image.svg') !== -1){return true;};this.parentNode.replaceChild(window.missingImage(),this)\" data-normal=\"https:\/\/vanilla.futurecdn.net\/windowscentral\/media\/img\/missing-image.svg\" data-srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/MZLMdUPh8NEoaxZLdtTiNm-320-80.jpg.webp 320w, https:\/\/cdn.mos.cms.futurecdn.net\/MZLMdUPh8NEoaxZLdtTiNm-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/MZLMdUPh8NEoaxZLdtTiNm-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/MZLMdUPh8NEoaxZLdtTiNm-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/MZLMdUPh8NEoaxZLdtTiNm-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/MZLMdUPh8NEoaxZLdtTiNm-1200-80.jpg.webp 1200w\" data-sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" data-original-mos=\"https:\/\/cdn.mos.cms.futurecdn.net\/MZLMdUPh8NEoaxZLdtTiNm.jpg\" data-pin-media=\"https:\/\/cdn.mos.cms.futurecdn.net\/MZLMdUPh8NEoaxZLdtTiNm.jpg\"\/><source type=\"image\/jpeg\" alt=\"Redfall sun begins to go down\" class=\" lazy-image-van\" onerror=\"if(this.src &amp;&amp; this.src.indexOf('missing-image.svg') !== -1){return true;};this.parentNode.replaceChild(window.missingImage(),this)\" data-normal=\"https:\/\/vanilla.futurecdn.net\/windowscentral\/media\/img\/missing-image.svg\" data-srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/MZLMdUPh8NEoaxZLdtTiNm-320-80.jpg 320w, https:\/\/cdn.mos.cms.futurecdn.net\/MZLMdUPh8NEoaxZLdtTiNm-480-80.jpg 480w, https:\/\/cdn.mos.cms.futurecdn.net\/MZLMdUPh8NEoaxZLdtTiNm-650-80.jpg 650w, https:\/\/cdn.mos.cms.futurecdn.net\/MZLMdUPh8NEoaxZLdtTiNm-970-80.jpg 970w, https:\/\/cdn.mos.cms.futurecdn.net\/MZLMdUPh8NEoaxZLdtTiNm-1024-80.jpg 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/MZLMdUPh8NEoaxZLdtTiNm-1200-80.jpg 1200w\" data-sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" data-original-mos=\"https:\/\/cdn.mos.cms.futurecdn.net\/MZLMdUPh8NEoaxZLdtTiNm.jpg\" data-pin-media=\"https:\/\/cdn.mos.cms.futurecdn.net\/MZLMdUPh8NEoaxZLdtTiNm.jpg\"\/><img alt=\"Redfall sun begins to go down\" class=\" lazy-image-van\" onerror=\"if(this.src &amp;&amp; this.src.indexOf('missing-image.svg') !== -1){return true;};this.parentNode.replaceChild(window.missingImage(),this)\" data-normal=\"https:\/\/vanilla.futurecdn.net\/windowscentral\/media\/img\/missing-image.svg\" data-srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/MZLMdUPh8NEoaxZLdtTiNm-320-80.jpg 320w, https:\/\/cdn.mos.cms.futurecdn.net\/MZLMdUPh8NEoaxZLdtTiNm-480-80.jpg 480w, https:\/\/cdn.mos.cms.futurecdn.net\/MZLMdUPh8NEoaxZLdtTiNm-650-80.jpg 650w, https:\/\/cdn.mos.cms.futurecdn.net\/MZLMdUPh8NEoaxZLdtTiNm-970-80.jpg 970w, https:\/\/cdn.mos.cms.futurecdn.net\/MZLMdUPh8NEoaxZLdtTiNm-1024-80.jpg 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/MZLMdUPh8NEoaxZLdtTiNm-1200-80.jpg 1200w\" data-sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" src=\"https:\/\/i0.wp.com\/cdn.mos.cms.futurecdn.net\/MZLMdUPh8NEoaxZLdtTiNm.jpg?ssl=1\" data-pin-media=\"https:\/\/i0.wp.com\/cdn.mos.cms.futurecdn.net\/MZLMdUPh8NEoaxZLdtTiNm.jpg?ssl=1\" data-recalc-dims=\"1\"\/><\/picture><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"caption-text\">Redfall tasks players to eradicate a vampire outbreak on a fictional island.  <\/span><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Bethesda Softworks)<\/span><\/figcaption><\/figure>\n<p>Microsoft has been in the past for the way it lays out its shows.  Previous events went heavy on long-form sit-down interviews with developers, interspliced \u200b\u200bwith gameplay footage, often from existing trailers, alongside re-iterative chatter and banter rather than raw, new information.  Microsoft&#8217;s hosts do a great job typically, but increasingly it seems like fans in general want something different. <\/p>\n<p>Perhaps it&#8217;s the immediacy of our insta-gratification modern social media world, or generalized impatience over Microsoft&#8217;s performance in general when it comes to exclusive titles.  Whatever the reason, fans have reacted positively to the news that this show will feature developer commentary in its entirety, gunning for a simpler, info-first format. <\/p>\n<div class=\"see-more see-more--clipped\">\n<blockquote class=\"twitter-tweet hawk-ignore\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">No hosts means exactly that, go inside the game studios as our dev teams walk you through extended gameplay showcases.<a rel=\"nofollow\" href=\"https:\/\/twitter.com\/aarongreenberg\/status\/1613193315469623298\" data-url=\"https:\/\/twitter.com\/aarongreenberg\/status\/1613193315469623298\">January 11, 2023<\/a><\/p>\n<\/blockquote>\n<p><span class=\"see-more__button\" role=\"button\" tabindex=\"0\" aria-label=\"See more\">See more<\/span><\/p>\n<\/div>\n<h2 id=\"longer-dev-cycles-has-impacted-traditional-marketing-ideas-3\">Longer dev cycles has impacted traditional marketing ideas<\/h2>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check=\"\">\n<div class=\"image-full-width-wrapper\">\n<div class=\"image-widthsetter\" style=\"max-width:3840px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"><picture><source type=\"image\/webp\" alt=\"Official screenshots of Forza Motorsport (2023).\" class=\" lazy-image-van\" onerror=\"if(this.src &amp;&amp; this.src.indexOf('missing-image.svg') !== -1){return true;};this.parentNode.replaceChild(window.missingImage(),this)\" data-normal=\"https:\/\/vanilla.futurecdn.net\/windowscentral\/media\/img\/missing-image.svg\" data-srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/7MvzhpKJB33TqNsX8H3L45-320-80.jpg.webp 320w, https:\/\/cdn.mos.cms.futurecdn.net\/7MvzhpKJB33TqNsX8H3L45-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/7MvzhpKJB33TqNsX8H3L45-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/7MvzhpKJB33TqNsX8H3L45-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/7MvzhpKJB33TqNsX8H3L45-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/7MvzhpKJB33TqNsX8H3L45-1200-80.jpg.webp 1200w\" data-sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" data-original-mos=\"https:\/\/cdn.mos.cms.futurecdn.net\/7MvzhpKJB33TqNsX8H3L45.jpg\" data-pin-media=\"https:\/\/cdn.mos.cms.futurecdn.net\/7MvzhpKJB33TqNsX8H3L45.jpg\"\/><source type=\"image\/jpeg\" alt=\"Official screenshots of Forza Motorsport (2023).\" class=\" lazy-image-van\" onerror=\"if(this.src &amp;&amp; this.src.indexOf('missing-image.svg') !== -1){return true;};this.parentNode.replaceChild(window.missingImage(),this)\" data-normal=\"https:\/\/vanilla.futurecdn.net\/windowscentral\/media\/img\/missing-image.svg\" data-srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/7MvzhpKJB33TqNsX8H3L45-320-80.jpg 320w, https:\/\/cdn.mos.cms.futurecdn.net\/7MvzhpKJB33TqNsX8H3L45-480-80.jpg 480w, https:\/\/cdn.mos.cms.futurecdn.net\/7MvzhpKJB33TqNsX8H3L45-650-80.jpg 650w, https:\/\/cdn.mos.cms.futurecdn.net\/7MvzhpKJB33TqNsX8H3L45-970-80.jpg 970w, https:\/\/cdn.mos.cms.futurecdn.net\/7MvzhpKJB33TqNsX8H3L45-1024-80.jpg 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/7MvzhpKJB33TqNsX8H3L45-1200-80.jpg 1200w\" data-sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" data-original-mos=\"https:\/\/cdn.mos.cms.futurecdn.net\/7MvzhpKJB33TqNsX8H3L45.jpg\" data-pin-media=\"https:\/\/cdn.mos.cms.futurecdn.net\/7MvzhpKJB33TqNsX8H3L45.jpg\"\/><img alt=\"Official screenshots of Forza Motorsport (2023).\" class=\" lazy-image-van\" onerror=\"if(this.src &amp;&amp; this.src.indexOf('missing-image.svg') !== -1){return true;};this.parentNode.replaceChild(window.missingImage(),this)\" data-normal=\"https:\/\/vanilla.futurecdn.net\/windowscentral\/media\/img\/missing-image.svg\" data-srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/7MvzhpKJB33TqNsX8H3L45-320-80.jpg 320w, https:\/\/cdn.mos.cms.futurecdn.net\/7MvzhpKJB33TqNsX8H3L45-480-80.jpg 480w, https:\/\/cdn.mos.cms.futurecdn.net\/7MvzhpKJB33TqNsX8H3L45-650-80.jpg 650w, https:\/\/cdn.mos.cms.futurecdn.net\/7MvzhpKJB33TqNsX8H3L45-970-80.jpg 970w, https:\/\/cdn.mos.cms.futurecdn.net\/7MvzhpKJB33TqNsX8H3L45-1024-80.jpg 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/7MvzhpKJB33TqNsX8H3L45-1200-80.jpg 1200w\" data-sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" src=\"https:\/\/i0.wp.com\/cdn.mos.cms.futurecdn.net\/7MvzhpKJB33TqNsX8H3L45.jpg?ssl=1\" data-pin-media=\"https:\/\/i0.wp.com\/cdn.mos.cms.futurecdn.net\/7MvzhpKJB33TqNsX8H3L45.jpg?ssl=1\" data-recalc-dims=\"1\"\/><\/picture><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Xbox Game Studios)<\/span><\/figcaption><\/figure>\n<p>Microsoft has been in recent years for its approach to video game presentations.  Halo Infinite&#8217;s notorious gameplay reveal led to &#8220;Craig&#8221; meme, which poked fun at the game&#8217;s early visual quality.  Microsoft cleverly adopted the meme fairly early on and pivoted hard into improving Halo Infinite&#8217;s graphics.  Subsequent showings revealed a far more presentable game, but the whole incident informs us of how difficult it has become to build marketing showcases for some of these kinds of games.<\/p>\n<p>Fans have been asking for some time for Microsoft to consider a more Nintendo-like approach to marketing beats.  Nintendo&#8217;s Direct shows often focus on single games, while setting expectations early.  Speculation and hype drive social media conversations and lead to content creation, which in turn leads to virality and word-of-mouth awareness.  None of it works, though, if you don&#8217;t have the content \u2014 and that perhaps represents Xbox&#8217;s biggest challenge in recent years.  That&#8217;s about to change, though. <\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check=\"\">\n<div class=\"image-full-width-wrapper\">\n<div class=\"image-widthsetter\" style=\"max-width:2048px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"><picture><source type=\"image\/webp\" alt=\"Fable toad teaser\" class=\" lazy-image-van\" onerror=\"if(this.src &amp;&amp; this.src.indexOf('missing-image.svg') !== -1){return true;};this.parentNode.replaceChild(window.missingImage(),this)\" data-normal=\"https:\/\/vanilla.futurecdn.net\/windowscentral\/media\/img\/missing-image.svg\" data-srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/efL7oYN7XBj5ADq9Nm7hdn-320-80.jpg.webp 320w, https:\/\/cdn.mos.cms.futurecdn.net\/efL7oYN7XBj5ADq9Nm7hdn-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/efL7oYN7XBj5ADq9Nm7hdn-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/efL7oYN7XBj5ADq9Nm7hdn-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/efL7oYN7XBj5ADq9Nm7hdn-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/efL7oYN7XBj5ADq9Nm7hdn-1200-80.jpg.webp 1200w\" data-sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" data-original-mos=\"https:\/\/cdn.mos.cms.futurecdn.net\/efL7oYN7XBj5ADq9Nm7hdn.jpg\" data-pin-media=\"https:\/\/cdn.mos.cms.futurecdn.net\/efL7oYN7XBj5ADq9Nm7hdn.jpg\"\/><source type=\"image\/jpeg\" alt=\"Fable toad teaser\" class=\" lazy-image-van\" onerror=\"if(this.src &amp;&amp; this.src.indexOf('missing-image.svg') !== -1){return true;};this.parentNode.replaceChild(window.missingImage(),this)\" data-normal=\"https:\/\/vanilla.futurecdn.net\/windowscentral\/media\/img\/missing-image.svg\" data-srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/efL7oYN7XBj5ADq9Nm7hdn-320-80.jpg 320w, https:\/\/cdn.mos.cms.futurecdn.net\/efL7oYN7XBj5ADq9Nm7hdn-480-80.jpg 480w, https:\/\/cdn.mos.cms.futurecdn.net\/efL7oYN7XBj5ADq9Nm7hdn-650-80.jpg 650w, https:\/\/cdn.mos.cms.futurecdn.net\/efL7oYN7XBj5ADq9Nm7hdn-970-80.jpg 970w, https:\/\/cdn.mos.cms.futurecdn.net\/efL7oYN7XBj5ADq9Nm7hdn-1024-80.jpg 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/efL7oYN7XBj5ADq9Nm7hdn-1200-80.jpg 1200w\" data-sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" data-original-mos=\"https:\/\/cdn.mos.cms.futurecdn.net\/efL7oYN7XBj5ADq9Nm7hdn.jpg\" data-pin-media=\"https:\/\/cdn.mos.cms.futurecdn.net\/efL7oYN7XBj5ADq9Nm7hdn.jpg\"\/><img alt=\"Fable toad teaser\" class=\" lazy-image-van\" onerror=\"if(this.src &amp;&amp; this.src.indexOf('missing-image.svg') !== -1){return true;};this.parentNode.replaceChild(window.missingImage(),this)\" data-normal=\"https:\/\/vanilla.futurecdn.net\/windowscentral\/media\/img\/missing-image.svg\" data-srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/efL7oYN7XBj5ADq9Nm7hdn-320-80.jpg 320w, https:\/\/cdn.mos.cms.futurecdn.net\/efL7oYN7XBj5ADq9Nm7hdn-480-80.jpg 480w, https:\/\/cdn.mos.cms.futurecdn.net\/efL7oYN7XBj5ADq9Nm7hdn-650-80.jpg 650w, https:\/\/cdn.mos.cms.futurecdn.net\/efL7oYN7XBj5ADq9Nm7hdn-970-80.jpg 970w, https:\/\/cdn.mos.cms.futurecdn.net\/efL7oYN7XBj5ADq9Nm7hdn-1024-80.jpg 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/efL7oYN7XBj5ADq9Nm7hdn-1200-80.jpg 1200w\" data-sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" src=\"https:\/\/i0.wp.com\/cdn.mos.cms.futurecdn.net\/efL7oYN7XBj5ADq9Nm7hdn.jpg?ssl=1\" data-pin-media=\"https:\/\/i0.wp.com\/cdn.mos.cms.futurecdn.net\/efL7oYN7XBj5ADq9Nm7hdn.jpg?ssl=1\" data-recalc-dims=\"1\"\/><\/picture><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"caption-text\">Fable is being rebooted by PlayGround games of Forza Horizon fame.  <\/span><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Xbox Game Studios)<\/span><\/figcaption><\/figure>\n<p>Microsoft has a mountain of upcoming Xbox games in the works, both officially and unofficially.  Projects from Wasteland&#8217;s InXile, a sequel to The Outer Worlds, Elder Scrolls 6, the list goes on and on.  Lining up developmental timelines around singular events like E3 in June or The Game Awards in December is doubtless tough, and holding marketing materials for months in advance of a show just increases the possibility of leaks.  Offering content to fans directly as and when it is ready seems like a far smarter bet, and has a number of upsides with few visible downsides.<\/p>\n<p>Nintendo and Sony both have adopted this marketing strategy for the most part.  Ditching shows like E3 for a &#8220;when it&#8217;s ready&#8221; direct-to-consumer approach.  You could argue that Microsoft&#8217;s focus on these kinds of shows is a smart bet, given the fact they&#8217;re currently third place in the console war. <\/p>\n<p>Opting for events where there are more eyeballs could help Microsoft obtain a broader reach, but at the same time, it also prevents games from shining in their own right.  Starfield (from the creators of mega-blockbusters Elder Scrolls and Fallout) is skipping the first Developer_Direct.  You&#8217;d have to assume that smaller titles like Minecraft Legends would have been totally and completely overshadowed by Starfield had it been present.  This format gives all games, big and small, an opportunity in the spotlight. <\/p>\n<h2 id=\"transparency-and-frequency-3\">Transparency and frequency<\/h2>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check=\"\">\n<div class=\"image-full-width-wrapper\">\n<div class=\"image-widthsetter\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"><picture><source type=\"image\/webp\" alt=\"Phil Spencer\" class=\" lazy-image-van\" onerror=\"if(this.src &amp;&amp; this.src.indexOf('missing-image.svg') !== -1){return true;};this.parentNode.replaceChild(window.missingImage(),this)\" data-normal=\"https:\/\/vanilla.futurecdn.net\/windowscentral\/media\/img\/missing-image.svg\" data-srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/JJmCdfNi8sc6JhyUFd7Kqc-320-80.jpg.webp 320w, https:\/\/cdn.mos.cms.futurecdn.net\/JJmCdfNi8sc6JhyUFd7Kqc-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/JJmCdfNi8sc6JhyUFd7Kqc-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/JJmCdfNi8sc6JhyUFd7Kqc-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/JJmCdfNi8sc6JhyUFd7Kqc-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/JJmCdfNi8sc6JhyUFd7Kqc-1200-80.jpg.webp 1200w\" data-sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" data-original-mos=\"https:\/\/cdn.mos.cms.futurecdn.net\/JJmCdfNi8sc6JhyUFd7Kqc.jpg\" data-pin-media=\"https:\/\/cdn.mos.cms.futurecdn.net\/JJmCdfNi8sc6JhyUFd7Kqc.jpg\"\/><source type=\"image\/jpeg\" alt=\"Phil Spencer\" class=\" lazy-image-van\" onerror=\"if(this.src &amp;&amp; this.src.indexOf('missing-image.svg') !== -1){return true;};this.parentNode.replaceChild(window.missingImage(),this)\" data-normal=\"https:\/\/vanilla.futurecdn.net\/windowscentral\/media\/img\/missing-image.svg\" data-srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/JJmCdfNi8sc6JhyUFd7Kqc-320-80.jpg 320w, https:\/\/cdn.mos.cms.futurecdn.net\/JJmCdfNi8sc6JhyUFd7Kqc-480-80.jpg 480w, https:\/\/cdn.mos.cms.futurecdn.net\/JJmCdfNi8sc6JhyUFd7Kqc-650-80.jpg 650w, https:\/\/cdn.mos.cms.futurecdn.net\/JJmCdfNi8sc6JhyUFd7Kqc-970-80.jpg 970w, https:\/\/cdn.mos.cms.futurecdn.net\/JJmCdfNi8sc6JhyUFd7Kqc-1024-80.jpg 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/JJmCdfNi8sc6JhyUFd7Kqc-1200-80.jpg 1200w\" data-sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" data-original-mos=\"https:\/\/cdn.mos.cms.futurecdn.net\/JJmCdfNi8sc6JhyUFd7Kqc.jpg\" data-pin-media=\"https:\/\/cdn.mos.cms.futurecdn.net\/JJmCdfNi8sc6JhyUFd7Kqc.jpg\"\/><img alt=\"Phil Spencer\" class=\" lazy-image-van\" onerror=\"if(this.src &amp;&amp; this.src.indexOf('missing-image.svg') !== -1){return true;};this.parentNode.replaceChild(window.missingImage(),this)\" data-normal=\"https:\/\/vanilla.futurecdn.net\/windowscentral\/media\/img\/missing-image.svg\" data-srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/JJmCdfNi8sc6JhyUFd7Kqc-320-80.jpg 320w, https:\/\/cdn.mos.cms.futurecdn.net\/JJmCdfNi8sc6JhyUFd7Kqc-480-80.jpg 480w, https:\/\/cdn.mos.cms.futurecdn.net\/JJmCdfNi8sc6JhyUFd7Kqc-650-80.jpg 650w, https:\/\/cdn.mos.cms.futurecdn.net\/JJmCdfNi8sc6JhyUFd7Kqc-970-80.jpg 970w, https:\/\/cdn.mos.cms.futurecdn.net\/JJmCdfNi8sc6JhyUFd7Kqc-1024-80.jpg 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/JJmCdfNi8sc6JhyUFd7Kqc-1200-80.jpg 1200w\" data-sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" src=\"https:\/\/i0.wp.com\/cdn.mos.cms.futurecdn.net\/JJmCdfNi8sc6JhyUFd7Kqc.jpg?ssl=1\" data-pin-media=\"https:\/\/i0.wp.com\/cdn.mos.cms.futurecdn.net\/JJmCdfNi8sc6JhyUFd7Kqc.jpg?ssl=1\" data-recalc-dims=\"1\"\/><\/picture><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Windows Central)<\/span><\/figcaption><\/figure>\n<p>Developer_Direct is a potentially versatile platform that could become synonymous with excitement and quality information if Microsoft plays its cards right and manages expectations appropriately.  The imagery speaks to this idea of \u200b\u200bpeeking behind the curtain and learning more about games as they are in progress, direct from the studio&#8217;s meeting rooms, whiteboard sharpie in hand.  I think transparency could go a long way to combat toxicity and erode the mystique and FUD that can arise when a game is revealed before marketing teams have been able to slap an Instagram filter all over everything.  When GTA6 footage leaked, the uninitiated assumed that the graphics represented a <em>finished product, <\/em>which is absurd to most likely anyone reading this, but therein lies the confusion around the way games are made. <\/p>\n<p>Microsoft has an opportunity to demystify the game development progress with this format, and I&#8217;d argue that&#8217;s more needed than ever. <\/p>\n<div class=\"see-more see-more--clipped\">\n<blockquote class=\"twitter-tweet hawk-ignore\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Fun fact: Video game production cycles have gotten so long that if a big-budget game studio started working on a brand new project today, it would likely be for the PlayStation 6<a rel=\"nofollow\" href=\"https:\/\/twitter.com\/jasonschreier\/status\/1609928279523315713\" data-url=\"https:\/\/twitter.com\/jasonschreier\/status\/1609928279523315713\">January 2, 2023<\/a><\/p>\n<\/blockquote>\n<p><span class=\"see-more__button\" role=\"button\" tabindex=\"0\" aria-label=\"See more\">See more<\/span><\/p>\n<\/div>\n<p>Jason Schreier of Bloomberg recently had a viral tweet that emphasized the reality of modern game development.  A &#8220;AAA&#8221; title entering development in 2023 is likely going to be for the PlayStation 6, or in our case, the Xbox Series XL 2 Plus Ultra Max.  It&#8217;s daunting when you consider that we&#8217;re barely three years into the current console cycle, and we&#8217;ve arguably been robbed of a couple of years of it thanks to Covid delays. <\/p>\n<p>As development cycles elongate, the prospect of having controlled, shiny, highly pre-packaged marketing events just seems needless.  Avoiding leaks over such a huge period of time is unlikely at best, and you lose the opportunity to present your content to jerks like me who need clicks to keep their job.  Fans fill the gaps in their knowledge with uncertainty, giving detractors ammunition for toxic console war debates and fans needless headaches waiting for content. <\/p>\n<p>In my view, bringing fans into the studios to learn more about the developmental process will build excitement in the industry itself, and help fans feel more connected to the teams making these experiences.  I can only speak from experience, as a fan, how my love for the gaming industry has evolved since I began covering it in a professional context.  Being lucky enough to visit studios and learn even the most basic aspects of development helped deepen my empathy and admiration for the teams and artists making these titles too.  I suspect it would do the same for others.  Now, please excuse me while I go manifest a Starcraft 3 Developer_Direct. <\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script>\n!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function()\n{n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}\n;if(!f._fbq)f._fbq=n;\nn.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\ndocument,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '1765793593738454');\nfbq('track', 'PageView');\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After our exclusive reveal, Microsoft itself confirmed that its next Xbox showcase is dubbed Developer_Direct. The Developer_Direct show will go live on January 25 at 12 PM PT across YouTube and Twitch, giving Xbox and PC gamers a glimpse at Microsoft&#8217;s upcoming product slate. The games include the vampiric action adventure Redfall, the racing sim &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/harchi90.com\/why-microsofts-developer_direct-is-the-perfect-modern-show-format-xbox-needs\/\"> <span class=\"screen-reader-text\">Why Microsoft&#8217;s Developer_Direct is the perfect modern show format Xbox needs<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[4],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Microsoft&#039;s Developer_Direct is the perfect modern show format Xbox needs - harchi90<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMid2h0dHBzOi8vd3d3LndpbmRvd3NjZW50cmFsLmNvbS9nYW1pbmcveGJveC93aHktbWljcm9zb2Z0cy1kZXZlbG9wZXJfZGlyZWN0LWlzLXRoZS1wZXJmZWN0LW1vZGVybi1zaG93LWZvcm1hdC14Ym94LW5lZWRz0gEA?oc=5\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Microsoft&#039;s Developer_Direct is the perfect modern show format Xbox needs - harchi90\" \/>\n<meta property=\"og:description\" content=\"After our exclusive reveal, Microsoft itself confirmed that its next Xbox showcase is dubbed Developer_Direct. 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The Developer_Direct show will go live on January 25 at 12 PM PT across YouTube and Twitch, giving Xbox and PC gamers a glimpse at Microsoft&#8217;s upcoming product slate. The games include the vampiric action adventure Redfall, the racing sim &hellip; Why Microsoft&#8217;s Developer_Direct is the perfect modern show format Xbox needs Read More &raquo;","og_url":"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMid2h0dHBzOi8vd3d3LndpbmRvd3NjZW50cmFsLmNvbS9nYW1pbmcveGJveC93aHktbWljcm9zb2Z0cy1kZXZlbG9wZXJfZGlyZWN0LWlzLXRoZS1wZXJmZWN0LW1vZGVybi1zaG93LWZvcm1hdC14Ym94LW5lZWRz0gEA?oc=5","og_site_name":"harchi90","article_published_time":"2023-01-14T02:01:08+00:00","og_image":[{"url":"https:\/\/cdn.mos.cms.futurecdn.net\/zdjtqm4YbEqih6k2eHQog7-1200-80.jpg"}],"author":"islamlacoste58","twitter_card":"summary_large_image","twitter_image":"https:\/\/cdn.mos.cms.futurecdn.net\/zdjtqm4YbEqih6k2eHQog7-1200-80.jpg","twitter_misc":{"Written by":"islamlacoste58","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/harchi90.com\/why-microsofts-developer_direct-is-the-perfect-modern-show-format-xbox-needs\/","url":"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMid2h0dHBzOi8vd3d3LndpbmRvd3NjZW50cmFsLmNvbS9nYW1pbmcveGJveC93aHktbWljcm9zb2Z0cy1kZXZlbG9wZXJfZGlyZWN0LWlzLXRoZS1wZXJmZWN0LW1vZGVybi1zaG93LWZvcm1hdC14Ym94LW5lZWRz0gEA?oc=5","name":"Why Microsoft's Developer_Direct is the perfect modern show format Xbox needs - 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