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Richardson, who is from Gainesville, the home of the University of Florida Gators, appeared last October in a video for the Gainesville Police Department promoting a gun buy- back program. But in addition to promoting gun-themed merchandise, Richardson also appeared in at least one promotional video striking a pose in which he aims a football like a gun.<\/p>\n
The fact that he has a brand and management team is a function, to a large extent, of the NCAA’s decision in June of last year to allow college athletes to make endorsements deals and find other opportunities to earn money from their names, images of them and their likenesses.<\/p>\n
In October, Outback Steakhouse announced a sponsorship deal with Richardson. At around the same time, Richardson posted a website whose landing page emphasized his AR-15 nickname, according to the Wayback Machine, a website that hosts an archive of the internet.<\/p>\n
\u201cIt’s a blessing for us to be able to make money,\u201d Richardson told Forbes last October. \u201cIt teaches us how to manage money and understand the business aspect of things. It also allows us to help our families in ways that we couldn’t before.\u201d<\/p>\n
Richardson’s site began directing visitors to gun-themed apparel around January.<\/p>\n
Earlier this month, the Dallas Cowboys drew criticism on social media when they announced a partnership with Black Rifle Coffee, a coffee company whose merchandising has featured names and images of guns and gun paraphernalia.<\/p>\n
Sheelagh McNeill contributed research.<\/p>\n<\/div>\n<\/div>\n