{"id":19497,"date":"2022-07-19T21:08:43","date_gmt":"2022-07-19T21:08:43","guid":{"rendered":"https:\/\/harchi90.com\/amazon-prime-video-finally-gets-a-desperately-needed-redesign\/"},"modified":"2022-07-19T21:08:43","modified_gmt":"2022-07-19T21:08:43","slug":"amazon-prime-video-finally-gets-a-desperately-needed-redesign","status":"publish","type":"post","link":"https:\/\/harchi90.com\/amazon-prime-video-finally-gets-a-desperately-needed-redesign\/","title":{"rendered":"Amazon Prime Video finally gets a desperately needed redesign"},"content":{"rendered":"<div itemprop=\"articleBody\">\n<figure class=\"intro-image intro-left\">\n  <figcaption class=\"caption\">\n<div class=\"caption-text\">enlarge <span class=\"sep\">\/<\/span> This is Amazon Prime Video&#8217;s new look.<\/div>\n<p>Amazon<\/p>\n<\/figcaption><\/figure>\n<aside id=\"social-left\" class=\"social-left\" aria-label=\"Read the comments or share this article\">\n<\/aside>\n<p><!-- cache hit 46:single\/related:021020f38953120b7804362ecdbb2e78 --><!-- empty --><\/p>\n<p>Amazon Prime Video may have a compelling value proposition and some great original series to watch, but its interface has always been hideous compared to what competitors offer.  Granted, the current state of affairs is what it is partially because the one we&#8217;re using now is a decade old, give or take.  But it wasn&#8217;t all that attractive even back then.<\/p>\n<p>Fortunately, Amazon is completely overhauling the Amazon Prime Video design at long last.  The updated interface will start rolling out to users this week.<\/p>\n<p>At first glance, the redesign is all about modernizing the look and making the experience more similar to what you get with just about every other streaming service.  But it also addresses one of the biggest user complaints that isn&#8217;t just about looks: It offers a more elegant way to tell which videos are available free to Prime subscribers, and which ones you have to pay a la carte for.<\/p>\n<aside class=\"ad_wrapper\" aria-label=\"In Content advertisement\">\n    <span class=\"ad_notice\">Advertisement <\/span>    <\/p>\n<\/aside>\n<p>Content that is available as part of Prime has a subtle blue checkmark on the bottom-left corner of the key art.  If it requires an additional spend, an orange shopping bag icon is shown instead.<\/p>\n<p>The new look will be familiar to anyone who has used Netflix, Peacock, or other popular streaming services of late: It&#8217;s a vertically scrolling series of categories, each of which is a horizontally scrolling list of shows and movies.<\/p>\n<p>The main navigation bar has moved to the left side of the screen, allowing easier access as you scroll.  It used to be stuck to the ball.  The menu items include Search, Home, Store, Live TV, Free, and My Stuff.  Going into any of those can lead to subcategories, too.<\/p>\n<p>According to Variety and The Verge, Amazon has been working on the redesign for 18 months.  The timing couldn&#8217;t be better: The company&#8217;s $1 billion <em>The Lord of the Rings<\/em> TV show premieres in September, as does the new Thursday Night Football schedule.  That content, alongside the redesign, could help Amazon Prime Video gain some renewed attention in a streaming video landscape where Netflix, Disney+, and HBO Max tend to attract more buzz.<\/p>\n<p>The updated interface is rolling out to Android and popular streaming TV platforms like Roku, Apple TV, and of course Amazon Fire TV this week.  The web and iOS will come in the next few months.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>enlarge \/ This is Amazon Prime Video&#8217;s new look. Amazon Amazon Prime Video may have a compelling value proposition and some great original series to watch, but its interface has always been hideous compared to what competitors offer. Granted, the current state of affairs is what it is partially because the one we&#8217;re using now &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/harchi90.com\/amazon-prime-video-finally-gets-a-desperately-needed-redesign\/\"> <span class=\"screen-reader-text\">Amazon Prime Video finally gets a desperately needed redesign<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[4],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":19619,"url":"https:\/\/harchi90.com\/amazon-prime-video-gets-a-much-appreciated-redesign-and-it-looks-like-netflix\/","url_meta":{"origin":19497,"position":0},"title":"Amazon Prime Video gets a much-appreciated redesign, and it looks like Netflix","date":"July 19, 2022","format":false,"excerpt":"When it comes to evaluating streaming services like Netflix, Disney Plus, and Amazon Prime Video, we're obviously going to look first at things like what content they offer, and how much they charge. But what about their interfaces \u2014 do we prefer some over others because they're just nicer to\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18336,"url":"https:\/\/harchi90.com\/amazon-is-giving-prime-video-its-biggest-redesign-in-years\/","url_meta":{"origin":19497,"position":1},"title":"Amazon is giving Prime Video its biggest redesign in years","date":"July 18, 2022","format":false,"excerpt":"Compared to Netflix, Disney Plus, and other major streaming services, Prime Video has never been the most elegant or intuitive app. Its user experience lacks the polish of those competitors and feels more cobbled together. There are good aspects to what's there \u2014 like the long-standing X-Ray feature that shows\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18443,"url":"https:\/\/harchi90.com\/prime-video-app-gets-major-redesign-new-amazon-user-interface-in-2022\/","url_meta":{"origin":19497,"position":2},"title":"Prime Video App Gets Major Redesign, New Amazon User Interface in 2022","date":"July 18, 2022","format":false,"excerpt":"At long last, Prime Video has received a much-needed redesign. Beginning Monday and rolling out worldwide this summer, Amazon Prime members will discover a completely overhauled user experience via connected living room devices (ie, Apple TV, Fire TV) as well as the Android app, with changes on iOS and Web\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"Prime Video","src":"https:\/\/i0.wp.com\/tvline.com\/wp-content\/uploads\/2022\/07\/new-prime-video-ui-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":18517,"url":"https:\/\/harchi90.com\/amazon-makes-prime-video-look-more-like-netflix-and-every-other-streaming-app\/","url_meta":{"origin":19497,"position":3},"title":"Amazon makes Prime Video look more like Netflix (and every other streaming app)","date":"July 18, 2022","format":false,"excerpt":"Amazon is introducing a new Prime Video interface that will be familiar to anyone who has used Netflix \u2013 or, for that matter, any other modern streaming service. To make the Prime Video experience \u201cless busy and overwhelming,\u201d the company has relocated the platform's main navigation bar to the left\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"fifu_image_url":"https:\/\/cdn.arstechnica.net\/wp-content\/uploads\/2022\/07\/Amazon-Prime-Video-redesign-2022-760x380.png","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/19497"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=19497"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/19497\/revisions"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=19497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=19497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=19497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}