{"id":20040,"date":"2022-07-20T09:26:50","date_gmt":"2022-07-20T09:26:50","guid":{"rendered":"https:\/\/harchi90.com\/watch-out-google-others-might-be-coming-for-your-spot-as-40-percent-of-gen-z-prefer-using-tiktok-and-instagram-for-search\/"},"modified":"2022-07-20T09:26:50","modified_gmt":"2022-07-20T09:26:50","slug":"watch-out-google-others-might-be-coming-for-your-spot-as-40-percent-of-gen-z-prefer-using-tiktok-and-instagram-for-search","status":"publish","type":"post","link":"https:\/\/harchi90.com\/watch-out-google-others-might-be-coming-for-your-spot-as-40-percent-of-gen-z-prefer-using-tiktok-and-instagram-for-search\/","title":{"rendered":"Watch Out, Google \u2014 Others Might Be Coming For Your Spot As 40 Percent Of Gen Z Prefer Using TikTok And Instagram For Search"},"content":{"rendered":"
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Google holds the throne as the leading search engine, but according to Insider, TikTok and Instagram might be coming for its spot.<\/p>\n

According to data revealed by the search engine, nearly half of Gen Z \u2014 whose ages range from seven to 25 \u2014 prefer to use TikTok and Instagram instead.<\/p>\n

\u201cSomething like almost 40% of young people when they’re looking for a place for lunch, they don’t go to Google Maps or Search, they go to TikTok or Instagram,\u201d said Prabhakar Raghavan, Google senior vice president, per the outlet.<\/p>\n<\/p>\n

Friendly Competition<\/h3>\n

Much like its YouTube competitor, the video app has become a hub for users looking to search for almost anything.<\/p>\n

From deep dives on little-known facts to make-up and hair tutorials, TikTok offers those on the app a sense of ease when searching for videos, knowing that the time range will never go beyond the latest 10-minute increase.<\/p>\n

In fact, research suggests that by 2024, TikTok will surpass YouTube’s advertising revenue.<\/p>\n

To clarify things a bit here, Google purchased YouTube for $1.65 billion nearly 16 years ago, Investopedia reports.<\/p>\n

In September 2021, it was reported that the company is still reaping the benefits of the purchase with YouTube contributing to nearly 11 percent of its overall revenue.<\/p>\n

Setting the Trends<\/h3>\n

As one of the fastest-growing social media sites, TikTok has pushed the needle forward, inspiring applications like Instagram and Snapchat to introduce features that mirror their short-form video content.<\/p>\n

Keeping Up With The TikTokers<\/h3>\n

For Google, discovering such data has encouraged the Alphabet-owned company to step their cookies up before they crumble.<\/p>\n

\u201cWe face robust competition from an array of sources, including general and specialized search engines, as well as dedicated apps,\u201d Raghavan shared.<\/p>\n

As the company looks ahead, the leading search engine detailed its plans to appeal to a younger audience, which includes allowing users to pan their camera over an area to activate a feature that \u201cinstantly gleans insights about multiple objects in a wider scene.\u201d<\/p>\n

If you don’t recall, the growth of TikTok first began during the pandemic when people flocked to the app to remain entertained during the lockdown.<\/p>\n

Now, it looks like it might just be a matter of time before the platform possibly surpasses all of its superiors.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Google holds the throne as the leading search engine, but according to Insider, TikTok and Instagram might be coming for its spot. According to data revealed by the search engine, nearly half of Gen Z \u2014 whose ages range from seven to 25 \u2014 prefer to use TikTok and Instagram instead. \u201cSomething like almost 40% …<\/p>\n

Watch Out, Google \u2014 Others Might Be Coming For Your Spot As 40 Percent Of Gen Z Prefer Using TikTok And Instagram For Search<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[4],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":13998,"url":"https:\/\/harchi90.com\/nearly-half-of-gen-z-prefers-tiktok-and-instagram-over-google-search\/","url_meta":{"origin":20040,"position":0},"title":"Nearly Half of Gen Z Prefers TikTok and Instagram Over Google Search","date":"July 14, 2022","format":false,"excerpt":"Nearly 40% of Gen Z prefers using TikTok and Instagram for search over Google, according to Google's internal data. Google is changing features in Search and Maps to try to attract a younger audience. TikTok poses a threat to not only Google Search but also to YouTube. loading Something is\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14140,"url":"https:\/\/harchi90.com\/google-exec-suggests-instagram-and-tiktok-are-eating-into-googles-core-products-search-and-maps-techcrunch\/","url_meta":{"origin":20040,"position":1},"title":"Google exec suggests Instagram and TikTok are eating into Google’s core products, Search and Maps \u2013 TechCrunch","date":"July 14, 2022","format":false,"excerpt":"The TikTok threat to Google's business isn't just limited to YouTube, as it turns out. Core Google services, including Search and Maps, are also being impacted by a growing preference for social media and videos as the first stop on younger users' path to discovery, a Google exec acknowledged today,\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5904,"url":"https:\/\/harchi90.com\/the-rise-of-gru-beats-fourth-of-july-record-tiktok-trend-draws-in-gen-z\/","url_meta":{"origin":20040,"position":2},"title":"The Rise of Gru’ beats Fourth of July record, TikTok trend draws in Gen Z","date":"July 6, 2022","format":false,"excerpt":"\"Minions: The Rise of Gru\" came in on top at the box office this Fourth of July weekend, shattering previous records.The Universal Pictures movie brought in $125.2 million at US box offices during the long weekend \u2014 July 1-4 \u2014 beating the record previously set in 2011 by \"Transformers: Dark\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"fifu_image_url":"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/kIa8.GKMqwfWMIuhol0T4A--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD02NzU-\/https:\/\/s.yimg.com\/uu\/api\/res\/1.2\/9eidEc6IUmZT58Eyym3ObA--~B\/aD0xMDgwO3c9MTkyMDthcHBpZD15dGFjaHlvbg--\/https:\/\/media.zenfs.com\/en\/afrotech_articles_589\/d820045f61d4360ad5ec46503498d4ba","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/20040"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=20040"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/20040\/revisions"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=20040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=20040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=20040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}