{"id":20786,"date":"2022-07-21T02:10:39","date_gmt":"2022-07-21T02:10:39","guid":{"rendered":"https:\/\/harchi90.com\/sony-partners-with-spin-master-on-toys-and-merch-for-playstation-games\/"},"modified":"2022-07-21T02:10:39","modified_gmt":"2022-07-21T02:10:39","slug":"sony-partners-with-spin-master-on-toys-and-merch-for-playstation-games","status":"publish","type":"post","link":"https:\/\/harchi90.com\/sony-partners-with-spin-master-on-toys-and-merch-for-playstation-games\/","title":{"rendered":"Sony partners with Spin Master on toys and merch for PlayStation games"},"content":{"rendered":"
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Interested in learning what’s next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. Register today.<\/em><\/p>\n\n<\/div>\n

Spin Master today announced it has entered a new licensing agreement with Sony. The former is the toy licensee for first-party PlayStation titles, meaning it will make merch for several of Sony Interactive Entertainment’s (SIE) biggest brands.<\/p>\n

According to Spin Master, this includes titles like God of War, Horizon, The Last of Us, and Uncharted. It plans to create products \u201cin the action figure, collectible, playset, plush, roleplay, vehicles, RC, and games & puzzles categories.\u201d<\/p>\n

Chris Beardall, Spin Master’s CCO, said in a statement, \u201cBoth SIE’s PlayStation and Spin Master share a common goal, to inspire and entertain consumers through the relentless pursuit of innovation. Together we will bring the interactive storytelling of Sony’s immersive PlayStation games to life in an all-new way, extending the fandom from digital to reimagined physical play.\u201d<\/p>\n

From Paw Patrol to God of War<\/h2>\n

Spin Master rose to success thanks to properties like Paw Patrol, and it has been expanding its interests in gaming recently. In 2021, it created a $100 million fund, Spin Master Ventures, to invest in toys, entertainment, and digital games.<\/p>\n

Grace Chen, SIE’s VP of network advertising, loyalty and licensed merchandise, said of the partnership: \u201cWe are committed to creating the highest quality gameplay experiences for our community of global fans and finding new ways to bring our most beloved characters to new audiences. Working along with Spin Master, we are excited to continue our reach in presenting our gaming IP through authentic and innovative toys and games to our passionate PlayStation community around the world.\u201d<\/p>\n

Sony recently released a new Horizon game, with both a God of War title and the Last of Us remake on the way this year. The Last of Us TV adaptation is also nearing release, an Uncharted movie just released this year and a Horizon show is in development. Interest in Sony’s properties is likely higher than ever, especially among non-gamers. The PlayStation-centric toy line is expected to launch sometime in spring 2024.<\/p>\n

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GamesBeat’s creed<\/strong> when covering the game industry is “where passion meets business.” What does this mean? We want to tell you how the news matters to you — not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Learn more about membership.<\/p>\n<\/div>\n

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Interested in learning what’s next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. Register today. Spin Master today announced it has entered a new licensing agreement with Sony. The former is the toy licensee for first-party PlayStation titles, meaning it will make merch …<\/p>\n

Sony partners with Spin Master on toys and merch for PlayStation games<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[4],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":14631,"url":"https:\/\/harchi90.com\/playstations-new-digital-collectibles-are-definitely-not-nfts\/","url_meta":{"origin":20786,"position":0},"title":"PlayStation’s new \u201cdigital collectibles\u201d are definitely not NFTs","date":"July 14, 2022","format":false,"excerpt":"enlarge \/ Sony has taken steps to allay hex-shaped NFT fears about its new \"rewards\" service.Sony Interactive Entertainment \/ Sam Machkovech On Thursday, Sony Interactive Entertainment posted a surprise announcement about a new service coming to PlayStation consoles. 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