{"id":21974,"date":"2022-07-22T05:53:06","date_gmt":"2022-07-22T05:53:06","guid":{"rendered":"https:\/\/harchi90.com\/to-infinity-and-beyond-mattel-announces-agreement-with-spacex\/"},"modified":"2022-07-22T05:53:06","modified_gmt":"2022-07-22T05:53:06","slug":"to-infinity-and-beyond-mattel-announces-agreement-with-spacex","status":"publish","type":"post","link":"https:\/\/harchi90.com\/to-infinity-and-beyond-mattel-announces-agreement-with-spacex\/","title":{"rendered":"To infinity and Beyond: Mattel Announces Agreement with SpaceX"},"content":{"rendered":"
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Not only is this targeted at younger age groups but also to collectors. The company said it will simultaneously debut space-inspired collectibles on Mattel’s Creations, a direct-to-consumer platform often offering limited-edition, higher-end toys and other items. <\/p>\n

Mattel Inc.<\/span> (MAT<\/span>)<\/span>. was founded in 1945 and has been the leading global manufacturer of popular childhood toys from Malibu Barbie to Hot Wheels Monster Trucks. Headquartered in El Segundo, California, the company is valued at about $7.96 billion.<\/div>\n

Mattel boasts an array of iconic brands, including Fisher-Price, American Girl, Thomas & Friends as well as other intellectual properties they own or license in partnership with global entertainment companies.<\/p>\n

Yet the alliance with Elon Musk’s aerospace company is likely something that consumers did not expect.<\/p>\n

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“As space exploration advances more quickly than ever before, we are thrilled to work with SpaceX and help spark limitless play patterns for the space explorer in every kid,” Nick Karamanos, SVP of Entertainment Partnerships at Mattel, said in a statement.<\/p>\n

This is not the first time the toy giant has manufactured products to target kids’ dreams of navigating outer space. The tactic actually dates back to 1965 with the release of “Barbie Miss Astronaut.” Based on the Project Mercury astronauts \u2014 the first Americans to travel to space \u2014 the silver-space-suit clad Barbie was created to inspire young girls to reach for the stars. <\/p>\n

SpaceX said it shares a similar goal in this new partnership venture.<\/p>\n

\u201cAt SpaceX, we believe that a future in which humanity is out among the stars is fundamentally more exciting than one in which we are not,\u201d said SpaceX Vice President Brian Bjelde. “We look forward to working with Mattel to help inspire the next generation of space explorers and enthusiasts.”<\/p>\n

The toy line is set to drop in 2023 under Mattel’s Matchbox brand.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

.<\/p>\n","protected":false},"excerpt":{"rendered":"

Not only is this targeted at younger age groups but also to collectors. The company said it will simultaneously debut space-inspired collectibles on Mattel’s Creations, a direct-to-consumer platform often offering limited-edition, higher-end toys and other items. Mattel Inc. (MAT). was founded in 1945 and has been the leading global manufacturer of popular childhood toys from …<\/p>\n

To infinity and Beyond: Mattel Announces Agreement with SpaceX<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[4],"tags":[329,9997],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":18247,"url":"https:\/\/harchi90.com\/mattel-to-reintroduce-dormant-brands-major-matt-mason-big-jim-and-pulsar\/","url_meta":{"origin":21974,"position":0},"title":"Mattel to Reintroduce Dormant Brands Major Matt Mason, Big Jim and Pulsar","date":"July 18, 2022","format":false,"excerpt":"Barbie is about to reunite with some old friends. Mattel, the maker of the popular fashion doll, is dusting off three dormant lines that have not been on toy shelves in decades: Major Matt Mason, Big Jim and Pulsar.The reappearance of three action heroes is part of a strategy hatched\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":23809,"url":"https:\/\/harchi90.com\/secret-wars-and-kang-dynasty\/","url_meta":{"origin":21974,"position":1},"title":"Secret Wars and Kang Dynasty","date":"July 24, 2022","format":false,"excerpt":"Marvel really wants people who've complained about the apparent lack of direction or focus in Phase 4 of the Marvel Cinematic Universe to know there is, in fact, a plan \u2014 and yes, the Avengers will be re-assembled. As part of the blitzkrieg of news Saturday during Marvel Studio's Hall\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"\"Avengers: The Kang Dynasty\" (Marvel)","src":"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2022\/07\/avengers-4-1024x576.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":26851,"url":"https:\/\/harchi90.com\/tony-hawk-and-hot-wheels-are-teaming-up-to-take-on-tech-deck\/","url_meta":{"origin":21974,"position":2},"title":"Tony Hawk and Hot Wheels Are Teaming up to Take on Tech Deck","date":"July 27, 2022","format":false,"excerpt":"Image: MattelIf you plan to take on a toy line with an established brand that's been around for almost 25 years, you need to bring something new to the playroom. For Hot Wheels, hoping to take on Tech Deck's miniature skateboards, that involves partnering with Tony Hawk and introducing tiny\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"fifu_image_url":"https:\/\/cdn.cnn.com\/cnnnext\/dam\/assets\/220721151945-mattel-headquarters-ca-super-tease.jpeg","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/21974"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=21974"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/21974\/revisions"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=21974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=21974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=21974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}