{"id":31834,"date":"2022-06-01T09:52:05","date_gmt":"2022-06-01T09:52:05","guid":{"rendered":"https:\/\/harchi90.com\/obi-wan-kenobi-best-star-wars-series-premiere-on-disney-deadline\/"},"modified":"2022-06-01T09:52:05","modified_gmt":"2022-06-01T09:52:05","slug":"obi-wan-kenobi-best-star-wars-series-premiere-on-disney-deadline","status":"publish","type":"post","link":"https:\/\/harchi90.com\/obi-wan-kenobi-best-star-wars-series-premiere-on-disney-deadline\/","title":{"rendered":"&#8216;Obi-Wan Kenobi&#8217; Best &#8216;Star Wars&#8217; Series Premiere On Disney + &#8211; Deadline"},"content":{"rendered":"<div>\n<p>Samba TV reports that the <em>Stranger Things <\/em>season 4 premiere episode pulled in 2.9M US households over the 4-day holiday weekend, while 2.14M households watched the first episode of <em>Obi-Wan Kenobi<\/em> on Disney +.<\/p>\n<p>Samba TV clocks those who&#8217;ve watched for five minutes in a 3M US households sampling.  That 2.9M number for <em>Strangers Things <\/em>is just under the 3M weekend audience who tuned into the Ryan Reynolds starring, Shawn Levy directed movie <em>The Adam Project, <\/em>and just above the 2.5M who watched the edgy western <em>The Harder They Fall. <\/em><\/p>\n<p>Meanwhile, <em>Obi-Wan Kenobi <\/em>slayed the viewership of previous L + 3D numbers as <em>The Mandalorian <\/em>season 2 premiere (2.08M), <em>The Book of Boba Fett <\/em>premiere (1.5M), and even that of <em>Moon Knight <\/em>(1.6M).<\/p>\n<p>Beamed Ashwin Navin, CEO of Samba TV, \u201cBig name-brand properties are attracting some of the largest streaming audiences we see for their premiere weekends.  As ad-supported streaming models continue to gain steam, these huge weekend draws are going to be critically important for brands that are looking for incremental reach beyond linear TV. &#8220;<\/p>\n<p>Earlier today, Disney + announced today that <em>Obi-Wan Kenobi<\/em> is the most-watched Disney + original series premiere globally to date without providing any numbers.  Ironically when such statements are made by a streamer, the Samba TV data supports it.  On a 5-day basis, Disney + \/ Marvel&#8217;s <em>Loki <\/em>having clocked 2.5M US households is the most watched series for the streamer in Samba TV data.<\/p>\n<p>Separately,  <em>Stranger Things 4<\/em> Volume 1, which launched May 25, logged the biggest premiere weekend ever for a Netflix original series per the streamer with 286.79 million hours viewed over the weekend.<\/p>\n<\/p><\/div>\n<p><script type=\"text\/plain\" class=\"optanon-category-C0004\">\n! function(f, b, e, v, n, t, s) {\n    if (f.fbq) return;\n    n = f.fbq = function() {\n        n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments)\n    }\n    ;\n    if (!f._fbq) f._fbq = n;\n    n.push = n;\n    n.loaded = !0;\n    n.version = '2.0';\n    n.queue = [];\n    t = b.createElement(e);\n    t.async = !0;\n    t.src = v;\n    s = b.getElementsByTagName(e)[0];\n    s.parentNode.insertBefore(t, s)\n}(window, document, 'script', 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '422369225140645');\nfbq('track', 'PageView');\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samba TV reports that the Stranger Things season 4 premiere episode pulled in 2.9M US households over the 4-day holiday weekend, while 2.14M households watched the first episode of Obi-Wan Kenobi on Disney +. Samba TV clocks those who&#8217;ve watched for five minutes in a 3M US households sampling. That 2.9M number for Strangers Things &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/harchi90.com\/obi-wan-kenobi-best-star-wars-series-premiere-on-disney-deadline\/\"> <span class=\"screen-reader-text\">&#8216;Obi-Wan Kenobi&#8217; Best &#8216;Star Wars&#8217; Series Premiere On Disney + &#8211; Deadline<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":31835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[10],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/deadline.com\/wp-content\/uploads\/2022\/05\/Stranger-Things-4-Obi-Wan.jpg?ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"fifu_image_url":"https:\/\/deadline.com\/wp-content\/uploads\/2022\/05\/Stranger-Things-4-Obi-Wan.jpg?w=1000","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/31834"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=31834"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/31834\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media\/31835"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=31834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=31834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=31834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}