{"id":31920,"date":"2022-06-01T11:34:54","date_gmt":"2022-06-01T11:34:54","guid":{"rendered":"https:\/\/harchi90.com\/kate-bushs-running-up-that-hill-gets-huge-stranger-things-spotify-bump-billboard\/"},"modified":"2022-06-01T11:34:54","modified_gmt":"2022-06-01T11:34:54","slug":"kate-bushs-running-up-that-hill-gets-huge-stranger-things-spotify-bump-billboard","status":"publish","type":"post","link":"https:\/\/harchi90.com\/kate-bushs-running-up-that-hill-gets-huge-stranger-things-spotify-bump-billboard\/","title":{"rendered":"Kate Bush&#8217;s &#8216;Running Up That Hill&#8217; Gets Huge &#8216;Stranger Things&#8217; Spotify Bump &#8211; Billboard"},"content":{"rendered":"<div>\n<p>&#8220;Running Up That Hill (A Deal With God),&#8221; Kate Bush&#8217;s classic 1985 single, has received an explosion of new interest thanks to its use in the recently premiered fourth season of <i>Stranger Things<\/i> &#8211; and while next week&#8217;s <i>Billboard<\/i> charts will reflect its overall surge, new data from Spotify demonstrates the Netflix series&#8217; impact on its streaming totals thus far.<\/p>\n<div class=\"article-related-artists \/\/ lrv-u-margin-tb-1 lrv-u-background-color-grey-lightest u-border-t-12 lrv-u-border-color-grey lrv-u-flex u-flex-direction-column@desktop-xl u-flex-direction-column@mobile-max lrv-u-align-items-center lrv-u-margin-l-00@desktop-xl a-glue@desktop-xl lrv-a-glue--t-0 lrv-a-glue--l-0 u-max-width-169@desktop-xl u-margin-lr-n1@mobile-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  lrv-u-color-black a-font-primary-bold-s lrv-u-text-transform-uppercase lrv-u-text-align-center@desktop-xl lrv-u-text-align-center@mobile-max a-article-related-module-title a-article-related-module-title--color-grey lrv-u-padding-t-075@desktop-xl lrv-u-padding-t-050@mobile-max lrv-u-padding-l-1 lrv-u-padding-l-00@desktop-xl lrv-u-padding-l-00@mobile-max a-hidden@mobile-max\">\n<p>\t\t\t\t\tExplore\t\t<\/p>\n<\/h3>\n<div class=\"a-article-related-module-wrap lrv-u-flex u-flex-direction-column@desktop-xl u-flex-grow-0@mobile-max u-width-100p@mobile-max\">\n<div class=\"o-card lrv-u-flex u-flex-direction-column@desktop-xl  u-align-items-center@desktop-xl u-align-items-center@mobile-max lrv-u-position-relative u-flex-basis-100p lrv-u-padding-tb-1 lrv-u-padding-lr-1 lrv-u-padding-lr-00@desktop-xl lrv-u-padding-lr-050@mobile-max u-justify-content-center@desktop-max lrv-u-align-items-center\">\n<p>\t\tExplore\t<\/p>\n<div class=\"o-card__image-wrap lrv-u-flex lrv-u-flex-direction-column u-width-97 lrv-a-glue-parent lrv-u-flex-shrink-0\">\n<div class=\"c-lazy-image  u-border-a-4 lrv-u-border-color-white lrv-u-border-color-brand-primary:hover lrv-u-border-radius-50p lrv-u-height-100p u-box-shadow-artist\">\n<div class=\"a-crop-1x1 lrv-u-height-100p\" style=\"\">\n<p>\t\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t<span class=\"o-indicator lrv-a-glue a-glue--b-4 a-glue--r-4 a-glue--t-auto a-glue--l-auto u-pointer-events-none lrv-u-background-color-brand-primary lrv-u-border-radius-50p u-width-20 u-height-20 a-icon-related-artist lrv-a-icon-after lrv-a-icon-arrow-right lrv-a-icon-invert a-icon-after-10\"><\/p>\n<p>\t<\/span><\/p><\/div>\n<div class=\"o-card__content lrv-u-flex lrv-u-flex-direction-column lrv-u-justify-content-center\">\n<p class=\"c-tagline  a-font-primary-medium-xxs lrv-u-text-transform-uppercase lrv-u-color-black lrv-u-padding-l-1 lrv-u-margin-tb-00 a-hidden@desktop-xl a-hidden@mobile-max lrv-u-padding-t-050\">See latest videos, charts and news<\/p>\n<\/p><\/div>\n<\/div><\/div>\n<p class=\"c-tagline  a-font-primary-medium-xxs lrv-u-text-transform-uppercase lrv-u-color-black lrv-u-padding-lr-1 lrv-u-padding-t-075 lrv-u-padding-b-2 lrv-u-margin-tb-00 lrv-u-text-align-center@desktop u-flex-basis-100p lrv-u-text-align-center lrv-u-padding-t-00@mobile-max lrv-u-padding-b-1@mobile-max a-hidden@desktop-and-tablet-only\">See latest videos, charts and news<\/p>\n<\/p><\/div>\n<p>According to data collected by Spotify on Monday (May 30), \u201cRunning Up That Hill\u201d posted an 8,700% increase in global streams compared to its total on Thursday (May 26), the day prior to the <i>Stranger Things <\/i>season four premiere on Netflix.  Meanwhile, the song&#8217;s US streams increased by 9,900% over the same time period.  \u201cRunning Up That Hill\u201d currently sits at No. 2 on Spotify&#8217;s top 50 US chart and No. 4 on its top 200 global chart.<\/p>\n<p>&#8220;It&#8217;s incredible to watch iconic songs get rediscovered and have global moments with new listeners,&#8221; says Jeremy Erlich, Spotify&#8217;s global head of music, in a statement to <i>Billboard<\/i>.  \u201c&#8217;Running Up That Hill (A Deal With God)&#8217; is one of those &#8216;perfect storm&#8217; examples.  It&#8217;s a classic song that has been introduced to a wide fandom and has now taken on a whole new meaning. &#8220;<\/p>\n<p><div class=\"ast-oembed-container\"><iframe loading=\"lazy\" title=\"Kate Bush - Running Up That Hill - Official Music Video\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/wp43OdtAAkM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<p>\u201cRunning Up That Hill (A Deal With God),\u201d the lead single to the British legend&#8217;s 1985 album <i>Hounds of Love<\/i>soundtracks the story of Max Mayfield (Sadie Sink), still reeling from a family death, in the fourth season of <i>Stranger Things<\/i>.  Max plays the song on her Walkman di lei in the first episode of season four, and the song serves as a recurring theme for the character leading up to a pivotal sequence in the fourth episode.<\/p>\n<p>In addition to \u201cRunning Up That Hill,\u201d the new season of <i>Stranger Things<\/i>, set primarily in 1986, is full of indelible &#8217;80s hits, from Dead or Alive&#8217;s \u201cYou Spin Me Round (Like a Record)\u201d to Musical Youth&#8217;s \u201cPass the Dutchie\u201d to Falco&#8217;s \u201cRock Me Amadeus.\u201d  According to Spotify, the platform&#8217;s official <i>Stranger Things<\/i> playlist has scored 1,784% increase in daily global streams from Thursday to Monday, with \u201cRunning Up That Hill\u201d scoring the biggest individual bump.<\/p>\n<p>&#8220;More than ever, <i>Stranger Things<\/i> is a cultural phenomenon that resonates with fans all over the world, \u201dsays Alexandra Patsavas, Netflix&#8217;s director of music \/ creative production for series, in a statement.  \u201cWe are thrilled to see fans connect so enthusiastically with such a key part of the [showrunners] Duffer Brothers incredible storytelling &#8211; the music.  It&#8217;s remarkable to see how the reaction to Kate&#8217;s song has engaged new and old fans alike, and has also transcended generations &#8211; 37 years later! &#8220;<\/p>\n<p>Upon its 1985 release, \u201cRunning Up That Hill\u201d became the highest-charting Hot 100 single of Bush&#8217;s career, reaching No. 30 on the tally.  The song has been covered numerous times since its release, including a Placebo version in 2003 that was synched on <i>The OC<\/i>and a Meg Myers version in 2019 that topped <em>Billboard<\/em>&#8216;s Alternative Airplay chart.  For Spotify, Bush&#8217;s full catalog has seen at 1,600% uptick in global streams since the <i>Stranger Things<\/i> premiere.<\/p>\n<p>\u201cWe&#8217;ve watched the song grow tremendously over the weekend, showcasing the massive cultural impact of <i>Stranger Things <\/i>and streaming&#8217;s power to share and discover music instantaneously, \u201dsays Erlich.  \u201cMost importantly, Kate Bush has deservedly increased her fanbase di lei to a new generation of music lovers.  Max \/ Sadie Sink and the <em>Stranger Things<\/em> crew have great taste! &#8220;<\/p>\n<\/p><\/div>\n<p><script type=\"text\/plain\" class=\"optanon-category-C0004\">\n!function(f, b, e, v, n, t, s) {\nif (f.fbq) return;\nn = f.fbq = function() {n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments);};\nif (!f._fbq) f._fbq = n;\nn.push = n;\nn.loaded = !0;\nn.version = '2.0';\nn.queue = [];\nt = b.createElement(e);\nt.async = !0;\nt.src = v;\ns = b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t, s);\n}(window, document, 'script', 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '204652553202666');\nfbq('track', 'PageView');\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Running Up That Hill (A Deal With God),&#8221; Kate Bush&#8217;s classic 1985 single, has received an explosion of new interest thanks to its use in the recently premiered fourth season of Stranger Things &#8211; and while next week&#8217;s Billboard charts will reflect its overall surge, new data from Spotify demonstrates the Netflix series&#8217; impact on &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/harchi90.com\/kate-bushs-running-up-that-hill-gets-huge-stranger-things-spotify-bump-billboard\/\"> <span class=\"screen-reader-text\">Kate Bush&#8217;s &#8216;Running Up That Hill&#8217; Gets Huge &#8216;Stranger Things&#8217; Spotify Bump &#8211; Billboard<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":31921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[10],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.billboard.com\/wp-content\/uploads\/2022\/05\/Sadie-Sink-stranger-things-billboard-1548.jpg?ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"fifu_image_url":"https:\/\/www.billboard.com\/wp-content\/uploads\/2022\/05\/Sadie-Sink-stranger-things-billboard-1548.jpg?w=1024","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/31920"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=31920"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/31920\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media\/31921"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=31920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=31920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=31920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}