{"id":33350,"date":"2022-06-02T09:12:04","date_gmt":"2022-06-02T09:12:04","guid":{"rendered":"https:\/\/harchi90.com\/we-tracked-what-happens-after-tiktok-songs-go-viral\/"},"modified":"2022-06-02T09:12:04","modified_gmt":"2022-06-02T09:12:04","slug":"we-tracked-what-happens-after-tiktok-songs-go-viral","status":"publish","type":"post","link":"https:\/\/harchi90.com\/we-tracked-what-happens-after-tiktok-songs-go-viral\/","title":{"rendered":"We tracked what happens after TikTok songs go viral"},"content":{"rendered":"<div>\n<p id=\"CsGVPb\">It&#8217;s no secret that TikTok is a virality machine.  Songs get turned into sounds that can be used in any video, and if they gain enough traction they can catapult a musician into the pop culture stratosphere.  But we wanted to know exactly what happens between a song going viral and an artist becoming a bona fide success.  So in the fall of 2021, we partnered with data analysis website The Pudding to figure it out. <\/p>\n<p id=\"EywKsb\">Along the way, we discovered that using data to concretely answer this question is quite a challenge.  Our process included creating dozens of custom data sets, careful fact-checking, and conversations with hit songwriters and music industry executives to match data with real experiences. <\/p>\n<p id=\"XWX1LM\">After seven months of spreadsheets, data deep-dives, and interviews, we were able to follow the numbers to track what happens to artists after they go viral &#8211; and how the music industry has shape-shifted around TikTok.  It turns out the app is completely revolutionizing the way record labels work and giving artists more leverage than ever.<\/p>\n<p id=\"tc8Jtg\">You can find this video and all of <strong>Vox&#8217;s videos on our YouTube channel<\/strong>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s no secret that TikTok is a virality machine. Songs get turned into sounds that can be used in any video, and if they gain enough traction they can catapult a musician into the pop culture stratosphere. But we wanted to know exactly what happens between a song going viral and an artist becoming a &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/harchi90.com\/we-tracked-what-happens-after-tiktok-songs-go-viral\/\"> <span class=\"screen-reader-text\">We tracked what happens after TikTok songs go viral<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[10],"tags":[],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"fifu_image_url":"https:\/\/cdn.vox-cdn.com\/thumbor\/bHy8VX1wZfagop0AzG8C-TQxBDs=\/0x38:1920x1043\/fit-in\/1200x630\/cdn.vox-cdn.com\/uploads\/chorus_asset\/file\/23599586\/Thumbnail_CLEAN.jpg","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/33350"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=33350"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/33350\/revisions"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=33350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=33350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=33350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}