{"id":33606,"date":"2022-06-02T14:41:49","date_gmt":"2022-06-02T14:41:49","guid":{"rendered":"https:\/\/harchi90.com\/ford-ceo-jim-farley-says-customers-will-pay-tens-of-thousands-of-dollars-to-sleep-in-their-cars\/"},"modified":"2022-06-02T14:41:49","modified_gmt":"2022-06-02T14:41:49","slug":"ford-ceo-jim-farley-says-customers-will-pay-tens-of-thousands-of-dollars-to-sleep-in-their-cars","status":"publish","type":"post","link":"https:\/\/harchi90.com\/ford-ceo-jim-farley-says-customers-will-pay-tens-of-thousands-of-dollars-to-sleep-in-their-cars\/","title":{"rendered":"Ford CEO Jim Farley says customers will pay ‘tens of thousands of dollars’ to sleep in their cars"},"content":{"rendered":"
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Ford president and CEO Jim Farley says the auto maker is doubling down on EV and domestic investments.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
Jim Farley knows time is money.<\/p>\n
The Ford CEO sees a great profit opportunity in technology that will allow drivers to sleep in their cars.<\/p>\n
Speaking at the Bernstein Conference on Wednesday, Farley said advanced driver assistance systems (ADAS), including full autonomous capability, are something customers will be willing to pay big bucks for.<\/p>\n
He acknowledged Tesla’s ability to charge $ 12,000 for its Full Self-Driving system, which doesn’t yet live up to the promise of its name, as an example of the pricing power the potential of time-saving ADAS holds for the industry.<\/p>\n