{"id":33976,"date":"2022-06-02T19:28:03","date_gmt":"2022-06-02T19:28:03","guid":{"rendered":"https:\/\/harchi90.com\/no-more-dealer-markups-ford-wants-to-move-to-online-only-sales-for-evs\/"},"modified":"2022-06-02T19:28:03","modified_gmt":"2022-06-02T19:28:03","slug":"no-more-dealer-markups-ford-wants-to-move-to-online-only-sales-for-evs","status":"publish","type":"post","link":"https:\/\/harchi90.com\/no-more-dealer-markups-ford-wants-to-move-to-online-only-sales-for-evs\/","title":{"rendered":"No more dealer markups: Ford wants to move to online-only sales for EVs"},"content":{"rendered":"<div itemprop=\"articleBody\">\n<figure class=\"intro-image intro-left\">\n  <figcaption class=\"caption\">\n<div class=\"caption-text\">Enlarge <span class=\"sep\">\/<\/span> Ford&#8217;s electric F-150 Lighting (L), eTransit (M), and Mustang Mach-E (R) battery-electric vehicles have all been such successes that they&#8217;re all sold out for the rest of the year.  And that&#8217;s prompting the company to rethink how it goes about the whole process.<\/div>\n<p>Ford<\/p>\n<\/figcaption><\/figure>\n<aside id=\"social-left\" class=\"social-left\" aria-label=\"Read the comments or share this article\">\n<\/aside>\n<p><!-- cache hit 88:single\/related:1142bd84632e4116c0ff1098e0fea612 --><!-- empty --><\/p>\n<p>Few Americans enjoyed the car-buying process even before supply chain chaos, and the chip shortage led dealerships to mark up inventory by thousands of dollars.  But buying a Ford electric vehicle might be a lot less painful in the future, if Ford CEO Jim Farley gets his way.  On Wednesday, Farley said that he wants the company&#8217;s EVs to be sold online-only, with no dealer markups or other price negotiations, according to the Detroit Free Press.<\/p>\n<p>&#8220;We&#8217;ve got to go to non-negotiated price. We&#8217;ve got to go to 100 percent online. There&#8217;s no inventory (at dealerships), it goes directly to the customer. And 100 percent remote pickup and delivery,&#8221; Farley said while speaking at a conference in New York.<\/p>\n<p>One of Tesla&#8217;s most popular innovations was to eschew traditional dealerships and sell its products directly to customers.  But traditional manufacturers like Ford are usually prohibited from selling their products directly to customers, a legacy of fears over vertical integration written into state laws during the early 20th century.  As such, Ford&#8217;s franchised dealers will almost certainly still have a role to play.<\/p>\n<aside class=\"ad_wrapper\" aria-label=\"In Content advertisement\">\n    <span class=\"ad_notice\">Advertisement <\/span>    <\/p>\n<\/aside>\n<p>&#8220;Then we have this opportunity to use our physical presence to outperform [competitors].  I think our dealers can do it.  But the standards are going to be brutal.  They&#8217;re going to be very different than they are today, &#8220;he said.<\/p>\n<p>The move away from dealerships carrying extensive inventories of cars should save Ford money;  the company says that its current distribution model adds around $ 2,000 in extra costs per car compared to Tesla.  A third of that cost is tied up in inventory, and another third is spent on advertising.<\/p>\n<p>&#8220;Our model is messed up. We spend $ 600 or $ 700 on the vehicle to promote it, and we spend nothing post-warranty on the customer experience. The problem is, on a parts business, which historically has been very profitable, we only get , maybe, only 10 or 20 percent of the customers come back to us, &#8220;he said.<\/p>\n<p>He also doesn&#8217;t see the point in advertising a car that&#8217;s already sold out.  &#8220;If you ever see Ford Motor Co. doing a Super Bowl ad on our electric vehicles, sell the stock,&#8221; he said.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Enlarge \/ Ford&#8217;s electric F-150 Lighting (L), eTransit (M), and Mustang Mach-E (R) battery-electric vehicles have all been such successes that they&#8217;re all sold out for the rest of the year. And that&#8217;s prompting the company to rethink how it goes about the whole process. Ford Few Americans enjoyed the car-buying process even before supply &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/harchi90.com\/no-more-dealer-markups-ford-wants-to-move-to-online-only-sales-for-evs\/\"> <span class=\"screen-reader-text\">No more dealer markups: Ford wants to move to online-only sales for EVs<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[8],"tags":[],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"fifu_image_url":"https:\/\/cdn.arstechnica.net\/wp-content\/uploads\/2022\/06\/All-New-Ford-E-Transit_Mustang-Mach-E_All-Electric-F-150-760x380.jpg","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/33976"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=33976"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/33976\/revisions"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=33976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=33976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=33976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}