{"id":39529,"date":"2022-06-06T22:31:19","date_gmt":"2022-06-06T22:31:19","guid":{"rendered":"https:\/\/harchi90.com\/burger-king-did-not-think-through-its-pride-whopper-ad\/"},"modified":"2022-06-06T22:31:19","modified_gmt":"2022-06-06T22:31:19","slug":"burger-king-did-not-think-through-its-pride-whopper-ad","status":"publish","type":"post","link":"https:\/\/harchi90.com\/burger-king-did-not-think-through-its-pride-whopper-ad\/","title":{"rendered":"Burger King did not think through its &#8216;Pride Whopper&#8217; ad"},"content":{"rendered":"<div id=\"article-body\">\n<p>We&#8217;re all used to brands getting a little extra with their Pride campaigns.  The line between showing support for the LGBTQIA + community and showing off for attention does tend to get a little blurry, and this effort from Burger King&#8217;s Austrian arm is\u2026 okay, I don&#8217;t actually know what this is.<\/p>\n<p>In a post on Instagram, the brand unveiled the &#8216;Pride Whopper&#8217; it&#8217;ll be selling throughout the month it&#8217;ll be selling until June 20th.  It&#8217;s the same as a normal burger, except with &#8216;two equal buns&#8217;, meaning you can get it either with two top halves of a burger bun, or two bottom halves. <\/p>\n<aside class=\"hawk-nest\" data-render-type=\"fte\" data-skip=\"dealsy\" data-widget-type=\"seasonal\"\/>\n<p class=\"paywall\">You can possibly see where this is going.  The Pride Whopper comes as two tops or two bottoms. <\/p>\n<p class=\"paywall\">It&#8217;s not entirely clear whether this was an intentional innuendo or an inadvertent oversight.  The reaction on Twitter has been voluminous but mixed, with some users pointing out that it&#8217;s a bit crass, to say the least, and others making the point that, if we&#8217;re all honest with ourselves, the two-tops burger does look pretty good.  It&#8217;s possible this belongs in our round-up of design fails that were so bad they were actually good, I can&#8217;t quite make up my mind. <\/p>\n<p class=\"paywall\">It&#8217;s not clear how you even express a preference with regards to the burger &#8211; whether you&#8217;re supposed to just go into your local branch of an Austrian Burger King and ask for &#8220;the bottoms burger, bitte.&#8221;  Not that you would &#8211; as several users on Twitter have pointed out, you don&#8217;t have to be queer to know that pairing two bottoms is never going to work out. <\/p>\n<div class=\"paywall see-more see-more--clipped\">\n<blockquote class=\"twitter-tweet hawk-ignore\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">If they spent any time talking to the queer community Burger King would know the last thing they want is pairing a top with a top and a bottom with a bottom https:\/\/t.co\/VE0qELkDun<a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/EricaFails\/status\/1533603910782443520\" data-url=\"https:\/\/twitter.com\/EricaFails\/status\/1533603910782443520\" target=\"_blank\">June 6, 2022<\/a><\/p>\n<\/blockquote>\n<p><span class=\"see-more__button\">See more<\/span><\/p>\n<\/div>\n<div class=\"paywall see-more see-more--clipped\">\n<blockquote class=\"twitter-tweet hawk-ignore\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">This has to be the most powerful image I&#8217;ve ever seen in my life.  https:\/\/t.co\/0wIO88Mm7t<a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/SkoochLoL\/status\/1533215266796032003\" data-url=\"https:\/\/twitter.com\/SkoochLoL\/status\/1533215266796032003\" target=\"_blank\">June 4, 2022<\/a><\/p>\n<\/blockquote>\n<p><span class=\"see-more__button\">See more<\/span><\/p>\n<\/div>\n<div class=\"paywall see-more see-more--clipped\">\n<blockquote class=\"twitter-tweet hawk-ignore\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Sorry but I like this https:\/\/t.co\/wlt4nSbrsM<a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/JennyENicholson\/status\/1533547913179123712\" data-url=\"https:\/\/twitter.com\/JennyENicholson\/status\/1533547913179123712\" target=\"_blank\">June 5, 2022<\/a><\/p>\n<\/blockquote>\n<p><span class=\"see-more__button\">See more<\/span><\/p>\n<\/div>\n<p class=\"paywall\">I&#8217;ve certainly seen more tasteful Pride campaigns in 2022. Particularly enjoyable is this year&#8217;s rather wholesome effort from LEGO;  titled &#8216;The AZ of Awesome<span class=\"sr-only\"> (opens in new tab)<\/span>&#8216;, it&#8217;s inviting LGBTQIA + fans of LEGO from around the world to spell out the alphabet with their own custom builds. <\/p>\n<p class=\"paywall\">Google, meanwhile, has unveiled an &#8216;LGBTQ Artists Collection<span class=\"sr-only\"> (opens in new tab)<\/span>&#8216;of Pride-themed backgrounds for its Chrome browser., which have been blended into the Chrome interface for a decidedly classed-up browsing experience.  Featured artists include Derek Abella, Carlos Apont, Sofie Birkin, Ohni Lisle and Tallulah Fontaine. <\/p>\n<p class=\"paywall\">I have to say, to any brands who happen to be reading, if you want to support queer people this Pride, giving them money for their art is a time-honored and welcome way to do it.  Most will probably appreciate that a lot more than the prospect of being topped by a burger. <\/p>\n<p class=\"paywall\"><strong>Read more:<\/strong><\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re all used to brands getting a little extra with their Pride campaigns. The line between showing support for the LGBTQIA + community and showing off for attention does tend to get a little blurry, and this effort from Burger King&#8217;s Austrian arm is\u2026 okay, I don&#8217;t actually know what this is. In a post &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/harchi90.com\/burger-king-did-not-think-through-its-pride-whopper-ad\/\"> <span class=\"screen-reader-text\">Burger King did not think through its &#8216;Pride Whopper&#8217; ad<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[8],"tags":[],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"fifu_image_url":"https:\/\/cdn.mos.cms.futurecdn.net\/42bzZ4uMqnT6SpvV7YQMkU-1200-80.jpg","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/39529"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=39529"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/39529\/revisions"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=39529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=39529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=39529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}