“For decades we’ve been committed to providing a fast, safe and friendly drive-thru experience,” said Taco Bell president Mike Grams in a statement. “Now with our bold goal of creating a two minute or less drive-thru experience for customers of this concept, Taco Bell Defy is the future.” <\/p>\n
Another advantage, according to Taco Bell, is reducing the amount of time customers spend in the drive thru. A 2021 survey from QSR magazine said that a Taco Bell order takes an average of 268 seconds, or about 4.5 minutes, to complete. With Defy, the chain is looking to shorten the process to 2 minutes or less thanks to the multiple drive-thru lanes.<\/div>\n
Each lane will have a distinct purpose, including one for customers who order on the Taco Bell app, another for delivery drivers and the others for traditional orders that is equipped with “two-way audio and video technology service for customers to talk to team members on the second floor, “the company said.<\/p>\n
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<\/noscript><\/div>\n<\/div>\n<\/div>\nTaco Bell has experimented with a number of pandemic-prompted design changes. In 2020, the chain debuted a “Go Mobile” concept that reduced the size of dining rooms and featured two drive-thru lanes. Inside, customers see more digital kiosks in addition to in-person staff who will take orders.<\/div>\n
The designs are in response to the changing ways consumers have been ordering fast food since the pandemic began. Digital orders and drive-thrus exploded in popularity for essentially every chain, including Chipotle, McDonald’s and Starbucks. <\/div>\n
For
Yum Brands<\/span> (YUM<\/span>)<\/span>, Taco Bell’s parent company, digital sales grew 15% to a record $ 6 billion in the first quarter for all of its brands, the company revealed in a recent earnings call. Yum Brands also owns KFC, Pizza Hut and Habit Burger.<\/div>\n<\/div>\n<\/div>\n<\/div>\n .<\/p>\n","protected":false},"excerpt":{"rendered":"
The first-of-its-kind concept, called “Taco Bell Defy,” opened Tuesday in a Minneapolis suburb and is aimed at “redefining drive-thrus as consumers know it,” the chain said. Customers will notice that the kitchen is on top of the two-story building and orders are delivered via a “vertical lift” to their cars. “For decades we’ve been committed …<\/p>\n
See Taco Bell’s new floating restaurant that delivers tacos from the sky<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[8],"tags":[6408,18503],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"fifu_image_url":"https:\/\/cdn.cnn.com\/cnnnext\/dam\/assets\/220607110910-01-taco-bell-defy-four-lane-drive-thru-super-tease.jpg","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/40723"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=40723"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/40723\/revisions"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=40723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=40723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=40723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}