{"id":44266,"date":"2022-06-10T00:46:03","date_gmt":"2022-06-10T00:46:03","guid":{"rendered":"https:\/\/harchi90.com\/google-chromes-on-device-machine-learning-blocks-noisy-notification-prompts\/"},"modified":"2022-06-10T00:46:03","modified_gmt":"2022-06-10T00:46:03","slug":"google-chromes-on-device-machine-learning-blocks-noisy-notification-prompts","status":"publish","type":"post","link":"https:\/\/harchi90.com\/google-chromes-on-device-machine-learning-blocks-noisy-notification-prompts\/","title":{"rendered":"Google Chrome’s on-device machine learning blocks noisy notification prompts"},"content":{"rendered":"\n
Google Chrome has built-in phishing detection that scans pages to see if they match known fake or malicious sites (using more than just the URL, since scammers rotate those more quickly than it can keep up). And, now, that tech is getting better. Google also says that, in Chrome 102, it will use machine learning that runs entirely within the browser (without sending data back to Google or elsewhere) to help identify websites that make unsolicited permission requests for notifications and silence them before they pop up.<\/p>\n
As Google explains it, \u201cTo further improve the browsing experience, we’re also evolving how people interact with web notifications. On the one hand, page notifications help deliver updates from sites you care about; on the other hand, notification permission prompts can become a nuisance. To help people browse the web with minimal interruption, Chrome predicts when permission prompts are unlikely to be granted, and silences these prompts. In the next release of Chrome, we’re launching an ML model that is making these predictions entirely on-device. “<\/p>\n