{"id":45056,"date":"2022-06-10T15:50:28","date_gmt":"2022-06-10T15:50:28","guid":{"rendered":"https:\/\/harchi90.com\/russia-reveals-new-logo-of-rebranded-mcdonalds-restaurants-but-mystery-remains-over-name\/"},"modified":"2022-06-10T15:50:28","modified_gmt":"2022-06-10T15:50:28","slug":"russia-reveals-new-logo-of-rebranded-mcdonalds-restaurants-but-mystery-remains-over-name","status":"publish","type":"post","link":"https:\/\/harchi90.com\/russia-reveals-new-logo-of-rebranded-mcdonalds-restaurants-but-mystery-remains-over-name\/","title":{"rendered":"Russia reveals new logo of rebranded McDonald’s restaurants but mystery remains over name"},"content":{"rendered":"
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Sunday marks a new dawn for Russia’s fast-food lovers as former McDonald’s restaurants prepare to reopen under new branding and ownership, more than three decades after the arrival of the hugely popular Western fast food chain.<\/p>\n
McDonald’s last month said it was selling its restaurants in Russia to one of its local licensees, Alexander Govor, after it decided to pull out of the country following the invasion of Ukraine on February 24. <\/p>\n
The new launch will begin on Russia Day, a patriotic holiday celebrating the country’s independence, at the same flagship location in Moscow’s Pushkin Square where McDonald’s first opened in Russia in January 1990.<\/p>\n
McDonald’s iconic ‘Golden Arches’ have been taken down at sites in Moscow and St Petersburg in preparation for the launch, making way for a new logo comprised of ‘a burger and fries’ on a green background.<\/p>\n
The re-opening will initially cover 15 restaurants in the surrounding region. <\/p>\n
The design drew some criticism on social media, with users observing that the new logo bears a striking similarity to that of hotel chain Marriott and Asian burger chain MOS burger.<\/p>\n
Russian design house Logomachine ripped into the branding, declaring the design ‘unappetising’ and questioning how the strangely colored logo would translate to illuminated signage. <\/p>\n