{"id":48453,"date":"2022-08-17T22:34:07","date_gmt":"2022-08-17T22:34:07","guid":{"rendered":"https:\/\/harchi90.com\/why-bollywoods-biggest-films-are-failing-at-the-box-office\/"},"modified":"2022-08-17T22:34:07","modified_gmt":"2022-08-17T22:34:07","slug":"why-bollywoods-biggest-films-are-failing-at-the-box-office","status":"publish","type":"post","link":"https:\/\/harchi90.com\/why-bollywoods-biggest-films-are-failing-at-the-box-office\/","title":{"rendered":"Why Bollywood’s Biggest Films Are Failing at the Box Office"},"content":{"rendered":"
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Despite the star wattage of A-listers Aamir Khan and Akshay Kumar, the underwhelming box office performance of \u201cForrest Gump\u201d adaptation \u201cLaal Singh Chaddha\u201d and \u201cRaksha Bandhan,\u201d respectively, have set the alarm bells ringing in Bollywood.<\/p>\n

Both films released on Aug. 11. The date was tailor-made for \u201cRaksha Bandhan,\u201d a film about brother-sister relationships, as it coincided with the festival of Raksha Bandhan, which celebrates siblinghood. Headlined by Kumar, one of India’s most bankable stars, the movie, which was made on a budget of approximately $9 million, has collected some $6 million in a week of release, according to industry estimates.<\/p>\n

More from Variety<\/strong><\/p>\n

The numbers are starker for \u201cLaal Singh Chaddha.\u201d Khan headlined three of India’s all-time box office champions, including No. 1 \u201cDangal\u201d ($311 million); no. 6 \u201cSecret Superstar\u201d ($154 million), by \u201cLaal Singh Chaddha\u201d director Advait Chandan; and No. 7 \u201cPK\u201d ($140 million). However, his last release, 2018’s \u201cThugs of Hindostan,\u201d also underperformed.<\/p>\n

\u201cLaal Singh Chaddha,\u201d which was made on a budget of approximately $22 million, has grossed some $11.3 million globally in a week. This includes a No. 12 placing in North America, where it collected $1.8 million and a seventh place debut in the UK with a shade under $500,000. Paramount released the movie in both territories.<\/p>\n

In addition, July release \u201cShamshera,\u201d headlined by Ranbir Kapoor, was produced for approximately $18 million and grossed $8 million.<\/p>\n

Analyst Karan Taurani of Elara Capital attributes the lackluster performance of these films to an audience whose tastes have changed after two years of being exposed to world class content at home during the pandemic. \u201cJust the star does not help. A lot of the audience behavior, taste preferences, in terms of what they want to watch on content, has changed over a period of time,\u201d Taurani told variety<\/em>adding that footfalls are down by at least 30% compared to pre-COVID days.<\/p>\n