{"id":49898,"date":"2022-06-14T06:38:02","date_gmt":"2022-06-14T06:38:02","guid":{"rendered":"https:\/\/harchi90.com\/disney-loses-bid-for-the-rights-to-stream-indian-premier-league-cricket-matches\/"},"modified":"2022-06-14T06:38:02","modified_gmt":"2022-06-14T06:38:02","slug":"disney-loses-bid-for-the-rights-to-stream-indian-premier-league-cricket-matches","status":"publish","type":"post","link":"https:\/\/harchi90.com\/disney-loses-bid-for-the-rights-to-stream-indian-premier-league-cricket-matches\/","title":{"rendered":"Disney loses bid for the rights to stream Indian Premier League cricket matches."},"content":{"rendered":"<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Viacom18 has won the rights to stream a package of popular cricket matches from the Indian Premier League, according to two people with knowledge of the bidding, snatching a significant weapon in the streaming wars away from one of its chief rivals, the Walt Disney Company.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The deal makes Viacom18 &#8211; a joint venture between Paramount and India&#8217;s Reliance Industries &#8211; an increasingly powerful player in the Indian media market.  It could also slow Disney&#8217;s quest to reach between 230 million and 260 million Disney + subscribers globally by 2024.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Viacom18 paid nearly $ 3 billion for the rights in an auction on Monday, according to the people, who would speak only anonymously because the bids were private.  That price is a significant increase from the $ 2.5 billion that 21st Century Fox paid for the combined TV and streaming rights package in 2017. Disney took over the rights when it bought Fox in 2019.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Still to be determined is the outcome of an auction that will award a smaller package of nonexclusive streaming rights.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">A spokeswoman for Disney had no immediate comment.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The auction for cricket rights posed a messy equation for Disney.  The company has at least 50.1 million subscribers in India, but they don&#8217;t pay as much as their counterparts in the United States.  For Disney, the auction meant paying a premium to keep relatively low-revenue subscribers or ceding a valuable property to its rivals in the region.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">While Disney risks some subscriber erosion in its Disney + business in India, the company&#8217;s chief executive, Bob Chapek, has said the cricket matches are \u201cnot critical\u201d to achieving its subscriber targets.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">By securing the streaming rights, Viacom18 gets a marquee property for its streaming service.  The company recently received a $ 1.78 billion infusion from Bodhi Tree Systems, an investment firm created by the former 21st Century Fox executives James Murdoch and Uday Shankar.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Since its inception 15 years ago, the Indian Premier League, the world&#8217;s largest cricket league, has turned the once-staid game into a commercial juggernaut.  At $ 13.4 million<strong class=\"css-8qgvsz ebyp5n10\"> <\/strong>per match, the league&#8217;s broadcast deal means Indian cricket, on a per-match basis, surpasses English Premier League soccer (about $ 11 million per match).<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Cricketers have become household names, earning multimillion-dollar contracts, and viewership for the league has soared on streaming platforms, though the number of television viewers has fallen this year.<\/p>\n<p class=\"css-l0zicj etfikam0\">Sameer Yasir<!-- --> contributed reporting.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Viacom18 has won the rights to stream a package of popular cricket matches from the Indian Premier League, according to two people with knowledge of the bidding, snatching a significant weapon in the streaming wars away from one of its chief rivals, the Walt Disney Company. The deal makes Viacom18 &#8211; a joint venture between &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/harchi90.com\/disney-loses-bid-for-the-rights-to-stream-indian-premier-league-cricket-matches\/\"> <span class=\"screen-reader-text\">Disney loses bid for the rights to stream Indian Premier League cricket matches.<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[11],"tags":[],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"fifu_image_url":"https:\/\/static01.nyt.com\/images\/2022\/06\/14\/business\/13cricket-rights-print\/13cricket-rights-facebookJumbo.jpg","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/49898"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=49898"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/49898\/revisions"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=49898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=49898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=49898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}