{"id":53099,"date":"2022-08-22T19:21:36","date_gmt":"2022-08-22T19:21:36","guid":{"rendered":"https:\/\/harchi90.com\/youtube-kicks-off-podcast-strategy-with-new-landing-page\/"},"modified":"2022-08-22T19:21:36","modified_gmt":"2022-08-22T19:21:36","slug":"youtube-kicks-off-podcast-strategy-with-new-landing-page","status":"publish","type":"post","link":"https:\/\/harchi90.com\/youtube-kicks-off-podcast-strategy-with-new-landing-page\/","title":{"rendered":"YouTube kicks off podcast strategy with new landing page"},"content":{"rendered":"<div itemprop=\"articleBody\">\n<figure class=\"intro-image intro-left\">\n  <figcaption class=\"caption\">\n<div class=\"caption-text\">enlarge <span class=\"sep\">\/<\/span> Try enough browsers and accounts and eventually you&#8217;ll be able to see this new podcasts page. <\/div>\n<p>Ron Amadeo<\/p>\n<\/figcaption><\/figure>\n<aside id=\"social-left\" class=\"social-left\" aria-label=\"Read the comments or share this article\">\n<\/aside>\n<p><!-- cache hit 838:single\/related:b38e3415eae3c6eb09a702fc8b30c7ad --><!-- empty --><\/p>\n<p>YouTube&#8217;s podcast push started with a new &#8220;Podcasts&#8221; page.  The website youtube.com\/podcasts will 404 for some people, but for others, they&#8217;ll see a landing page highlighting podcast content.  The page was first spotted over the weekend by 9to5Google but has apparently been slowly rolling out since <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/TeamYouTube\/status\/1552766515191103489\" target=\"_blank\">last month<\/a>.<\/p>\n<p>The podcast page doesn&#8217;t do much right now.  It shows &#8220;Popular Episodes&#8221; and &#8220;Popular Podcast Playlists&#8221; for random shows, and that&#8217;s about it.  Clicking through still only gives you the normal YouTube interface.  It&#8217;s a meager first step, but this is all part of <em>the plan<\/em>which involves a major push into podcasts from Google&#8217;s media brand.<\/p>\n<p>Google already has a podcasting product called &#8220;Google Podcasts,&#8221; which very slowly grew out of the search division in 2016. It only started to become a viable service around 2020, though, when the iOS app finally launched.  Before that, there was Google Play Music Podcasts from 2015 to 2020. <em>that<\/em>there was the Google Reader-powered &#8220;Google Listen,&#8221; which lasted from 2009 to 2012. YouTube Podcasts will be Google&#8217;s fourth podcasting platform.<\/p>\n<aside class=\"ad_wrapper\" aria-label=\"In Content advertisement\">\n    <span class=\"ad_notice\">Advertisement <\/span>    <\/p>\n<\/aside>\n<p>Google&#8217;s endless product turnover is exhausting, but YouTube is Google&#8217;s strongest media brand, so the move to YouTube Podcasts makes a ton of sense.  Podcasts are already on YouTube and helping that style of content grow with better discoverability, an audio-only player, and a separate content feed would probably be helpful.  This strategy of a custom vertical for content YouTube already has would follow in the footsteps of other (varyingly successful) YouTube verticals like YouTube Music, YouTube Kids, and YouTube Gaming.  Assuming the company follows its established &#8220;vertical&#8221; strategy again, we&#8217;re only seeing the beginnings of YouTube Podcasts.<\/p>\n<p>Some of Google\/YouTube&#8217;s biggest competitors, like Spotify, Amazon, and Apple, have spent millions (or billions) on podcast-related technology and exclusivity deals, and YouTube is trying to keep pace.  YouTube recently created the executive role of &#8220;Podcast Lead&#8221; with the mandate to &#8220;manage the large volume of existing podcasts and relationships across the YouTube platform.&#8221;  The company has also been offering to cover the startup costs for popular podcasts that want to make the jump to video.  A supposedly leaked YouTube presentation for podcast producers also promised improvements for creators, like support for RSS uploads, search and discovery enhancements for podcasts, more analytics, and audio-only ads.<\/p>\n<p><em>Listing image by Future Publishing |  Getty Images<\/em><\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>enlarge \/ Try enough browsers and accounts and eventually you&#8217;ll be able to see this new podcasts page. Ron Amadeo YouTube&#8217;s podcast push started with a new &#8220;Podcasts&#8221; page. The website youtube.com\/podcasts will 404 for some people, but for others, they&#8217;ll see a landing page highlighting podcast content. The page was first spotted over the &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/harchi90.com\/youtube-kicks-off-podcast-strategy-with-new-landing-page\/\"> <span class=\"screen-reader-text\">YouTube kicks off podcast strategy with new landing page<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[4],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":53156,"url":"https:\/\/harchi90.com\/youtube-launches-a-dedicated-page-for-podcasts\/","url_meta":{"origin":53099,"position":0},"title":"YouTube launches a dedicated page for podcasts","date":"August 22, 2022","format":false,"excerpt":"YouTube is embracing its position as the (unintentional) most-used podcast platform by launching a dedicated podcast page. As the lines between podcasting and YouTube blur, any step the company takes toward consolidating listening could pose a challenge for competitors Spotify and Apple Podcasts. The page debuted in late July and\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":54378,"url":"https:\/\/harchi90.com\/youtube-makes-moves-for-podcast-dominance-with-new-npr-deal\/","url_meta":{"origin":53099,"position":1},"title":"YouTube makes moves for podcast dominance with new NPR deal","date":"August 24, 2022","format":false,"excerpt":"Hello! I am back from my travels and am in New York only for a bit before flying off to Dallas for Podcast Movement (I just got an \u201con time\u201d notification from American Airlines, but I am not holding my breath). There will be a fair amount of star power\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":53781,"url":"https:\/\/harchi90.com\/youtube-launches-a-dedicated-podcasts-homepage-for-us-users-techcrunch\/","url_meta":{"origin":53099,"position":2},"title":"YouTube launches a dedicated podcasts homepage for US users \u2013 TechCrunch","date":"August 23, 2022","format":false,"excerpt":"Earlier this year, dedicated reports that YouTube would soon add a homepage \u2014 a serious signal the company was getting more about its investments in podcasts and the potential name revenue they could deliver. Today, YouTube confirmed to TechCrunch the new podcasts destination is now live for US users, after\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":56309,"url":"https:\/\/harchi90.com\/twitter-is-becoming-a-podcast-app\/","url_meta":{"origin":53099,"position":3},"title":"Twitter is becoming a podcast app","date":"August 25, 2022","format":false,"excerpt":"Twitter is officially getting into podcasts. The app will launch a test version of Twitter Spaces today that includes podcasts, letting you listen to full shows through curated playlists based on your interests. The redesigned Spaces tab opens with Stations, topic-based playlists combining podcast episodes pulled from RSS with Twitter's\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":40518,"url":"https:\/\/harchi90.com\/spotifys-new-app-design-splits-up-music-and-podcasts\/","url_meta":{"origin":53099,"position":4},"title":"Spotify&#8217;s new app design splits up music and podcasts","date":"August 9, 2022","format":false,"excerpt":"Spotify has been working on a new design for its home tab that will create separate feeds for your music and your podcasts. The company says it's part of an effort to give you more and better recommendations, but it also addresses a common criticism of the Spotify experience: with\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":56417,"url":"https:\/\/harchi90.com\/meghan-markle-beats-joe-rogan-on-spotify-us-podcast-charts\/","url_meta":{"origin":53099,"position":5},"title":"Meghan Markle beats Joe Rogan on Spotify US podcast charts","date":"August 25, 2022","format":false,"excerpt":"She can now be called the \u201cDuchess of Spotify.\u201d Meghan Markle, the Duchess of Sussex, dethroned Joe Rogan's \u201cThe Joe Rogan Experience\u201d from his No. 1 slot on Spotify's US podcast chart on Thursday, two days after releasing her new podcast \u201cArchetypes.\u201d The former senior royal's podcast, which debuted on\u2026","rel":"","context":"In &quot;Entertainment&quot;","img":{"alt_text":"Markle's \"archetypes\" dethroned both Joe Rogan's \"Joe Rogan experience\" and the \"game of Thrones\" podcast. ","src":"https:\/\/i0.wp.com\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/08\/markle-archetypes-3.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"fifu_image_url":"https:\/\/cdn.arstechnica.net\/wp-content\/uploads\/2022\/08\/7-760x380.jpg","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/53099"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=53099"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/53099\/revisions"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=53099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=53099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=53099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}