{"id":55335,"date":"2022-08-24T21:35:00","date_gmt":"2022-08-24T21:35:00","guid":{"rendered":"https:\/\/harchi90.com\/fitbit-by-google-branding-starts-to-take-over\/"},"modified":"2022-08-24T21:35:00","modified_gmt":"2022-08-24T21:35:00","slug":"fitbit-by-google-branding-starts-to-take-over","status":"publish","type":"post","link":"https:\/\/harchi90.com\/fitbit-by-google-branding-starts-to-take-over\/","title":{"rendered":"‘Fitbit by Google’ branding starts to take over"},"content":{"rendered":"
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Fitbit today unveiled its new lineup of smartwatches and a new fitness tracker, and it’s clear that the brand’s new owner has heavy influence this time around. Ahead of the Pixel Watch bringing Fitbit to Google’s hardware lineup, \u201cFitbit by Google\u201d seems to be the new branding for the company.<\/p>\n

If you head over to Fitbit.com today, you’ll notice \u201cby Google\u201d added to the site’s navigation menu. The connection doesn’t appear as strong as some past examples, such as when Google’s own smartwatch platform was branded as \u201cWear OS by Google\u201d \u2013 that branding has largely faded away at this point as the platform becomes more flexible for partners.<\/p>\n

Rather, the \u201cFitbit\u201d and \u201cby Google\u201d branding bits are separated. On the website, the branding can be seen on opposite sides of the screen, with \u201cFitbit\u201d on the far left. Meanwhile, \u201cby Google\u201d is only seen on the far right. For now, the brand’s apps, social media accounts, and other entities do not have this new \u201cby Google\u201d addition.<\/p>\n

Some promo images for the Fitbit Sense 2 and Fitbit Versa 4 shared<\/a> ahead of today’s unveil also showed the new branding.<\/p>\n

This is the strongest presence Google has taken in the Fitbit brand to date following its acquisition of the company in 2021.<\/p>\n

This also comes ahead of the Pixel Watch, which will be the first Google-branded product with native Fitbit integration. Fitbit is also now prominently showcasing the Pixel Watch on its own online store, with the tagline \u201cHelp by Google. Health by Fitbit.\u201d <\/p>\n

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Help by Google. Health by Fitbit. Get advanced wellness + optional 4G LTE connectivity in a circular design built just for Android.<\/p>\n<\/blockquote>\n

Fitbit also showcased a few more pictures of the Pixel Watch which we’ve seen before, but that give us a better look at Fitbit integration on the Wear OS smartwatch.<\/p>\n

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More on Fitbit:<\/h2>\n
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