{"id":57609,"date":"2022-08-27T01:33:16","date_gmt":"2022-08-27T01:33:16","guid":{"rendered":"https:\/\/harchi90.com\/warner-bros-leak-breaks-down-hbo-discoverys-dramatically-different-audiences\/"},"modified":"2022-08-27T01:33:16","modified_gmt":"2022-08-27T01:33:16","slug":"warner-bros-leak-breaks-down-hbo-discoverys-dramatically-different-audiences","status":"publish","type":"post","link":"https:\/\/harchi90.com\/warner-bros-leak-breaks-down-hbo-discoverys-dramatically-different-audiences\/","title":{"rendered":"Warner Bros. Leak Breaks Down HBO, Discovery’s Dramatically Different Audiences"},"content":{"rendered":"
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A graphic leaked from within Warner Bros. breaks down the differences between HBO Max and Discovery+’s audiences. <\/p>\n

<\/p>\n

As reported by The Daily Beast, an internal graphic revealed that HBO Max audiences are vastly different from the typical Discovery+ user. Analysis of the leaked document suggests that Warner Bros. Discovery may be implementing a strategy to lure HBO Max users into the Discovery+ fold, allowing Discovery+ to focus on its core strengths. Meanwhile, initial layoff rounds have faced criticism for disproportionally removing diversity from their executive and management staff.<\/p>\n

<\/p>\n

RELATED: HBO Max Purge Sinks Warner Bros. Discovery Stock<\/span><\/p>\n

The document shows that HBO Max skews towards a racially diverse demographic, primarily consisting of single people and those who drive fuel-efficient hybrid vehicles. These users also more actively use social media, primarily TikTok and Instagram. Conversely, the social media typically used by Discovery+ viewers are Facebook and Twitter, if they’re using social media at all. This data is corroborated by statistics showing that Discovery+ viewers are primarily “empty nesters” or grandparents. Meanwhile, the typical HBO Max viewer does not have children. <\/p>\n


\n <\/p>\n

Warner Bros. Discovery’s public shake-up began in August when the studio permanently canceled the nearly completed Batgirl<\/em> film. As part of the cancellation decision, it was also announced that — despite a $90 million investment — the film would never see the light of day on streaming platforms. The studio faced significant backlash from fans and Hollywood figures for the cancellation, with Kevin Smith recently stating that it was “an incredibly bad look [for Warner Bros. Discovery] to cancel the Latina Batgirl<\/em> movie.” <\/p>\n

RELATED: Warner Bros.’ HBO Max Content Purge Is Saving ‘Tens of Millions’ of Dollars<\/span><\/p>\n


\n <\/p>\n

The studio has not offered an official reason for Batgirl<\/em>‘s cancellation, although test screenings reportedly pointed to a movie that was “irredeemable.” Subsequent cancellations of The CW’s The Flash<\/em> series and significant release date shifts for DC Films’ Aquaman and the Lost Kingdom<\/em> <\/em>and Shazam! Fury of the Gods<\/em> <\/em>point to the possibility of a complete strategy shift for all DC properties moving forward under the new leadership of Warner Bros. Discovery President and CEO David Zaslav. <\/p>\n

As many as 70 employees have been laid off from the HBO Max platform as of August, including entire development teams dedicated to unscripted, international, and family\/children content. Anonymous former staff members have pointed out that the layoffs have disproportionally affected non-white employees, thus amplifying “the lack of diversity at HBO,” according to one former executive, adding, “A lot of Black and brown people lost their jobs.<\/p>\n


\n <\/p>\n

In response, HBO pointed to content such as Euphoria, Rap Sh!t, A Black Lady Sketch Show<\/em>and Los Espookys,<\/em> all of which feature diverse casts and crews. It remains to be seen what the streaming platform will look like once all the cuts have been tallied, but one laid-off executive told The Daily Beast, “Don’t be surprised if there’s a new name for the platform.”<\/p>\n

Source: The Daily Beast<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A graphic leaked from within Warner Bros. breaks down the differences between HBO Max and Discovery+’s audiences. As reported by The Daily Beast, an internal graphic revealed that HBO Max audiences are vastly different from the typical Discovery+ user. Analysis of the leaked document suggests that Warner Bros. Discovery may be implementing a strategy to …<\/p>\n

Warner Bros. Leak Breaks Down HBO, Discovery’s Dramatically Different Audiences<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[5],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":55916,"url":"https:\/\/harchi90.com\/laid-off-hbo-max-execs-reveal-warner-bros-discovery-is-killing-off-diversity-and-courting-middle-america\/","url_meta":{"origin":57609,"position":0},"title":"Laid-Off HBO Max Execs Reveal Warner Bros. 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Discovery has been doing everything from scrapping finished movies to coining new stereotypes like \u201cwomen like genredoms\u201d While those were all upsetting to many, particularly the people working on that Batgirl\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":46261,"url":"https:\/\/harchi90.com\/hbo-max-cuts-14-of-staff-mainly-in-casting-acquisitions-and-reality-tv\/","url_meta":{"origin":57609,"position":4},"title":"HBO Max cuts 14% of staff mainly in casting, acquisitions and reality TV","date":"August 15, 2022","format":false,"excerpt":"David Zaslav, President and CEO of Warner Bros. Discovery talks to the media as he arrives at the Sun Valley Resort for the Allen & Company Sun Valley Conference on July 05, 2022 in Sun Valley, Idaho.Kevin Dietsch | Getty ImagesWarner Bros. 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