More than 3,000 theaters with over 30,000 screens are expected to participate in the event, including major chains such as AMC and Regal. (There were about 41,000 screens at about 5,800 sites in 2020, according to the most recent data available from the National Association of Theater Owners.)<\/p>\n<\/div>\n
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Jackie Brenneman, the Cinema Foundation’s president, said in a news release that the event is a \u201cthank you\u201d to moviegoers who helped make this summer a relative success, and motivation <\/b>for those who haven’t returned to theaters. The news release did not specify how or whether studios and movie theaters would be compensated for the discount.<\/p>\n<\/div>\n\n
As of this weekend, 2022’s estimated domestic box office total is $5.3 billion, according to data from ComScore, a media measurement and analytics company. That’s up 161 percent from this time last year.<\/p>\n<\/div>\n
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The National Cinema Day offering comes after the coronavirus pandemic shuttered many theaters while officials tried to slow the spread of covid-19. Even the once-reliable family-film genre saw dips at the box office last summer, when the delta variant swept through the nation. Financial woes have continued to plague the industry even after vaccines and boosters became available. The Associated Press reported last week that the British company Cineworld, which owns Regal Cinemas, announced that it’s considering filing for Chapter 11 bankruptcy protection in the United States to content with debt and empty seats.<\/p>\n<\/div>\n
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Yet there have been glimmers of hope for movie attendees and industry professionals recently.<\/p>\n<\/div>\n
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The subscription service MoviePass announced that it has been resurrected after it declared bankruptcy in 2020, and movie watchers had more options to visit their local theater compared with the past two years.<\/p>\n<\/div>\n
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The rise and decline of MoviePass, the subscription service that flew too close to the sun<\/span><\/p>\n<\/div>\n\n
Ticket sales have increased since 2021, though they have yet to return to 2019 numbers, Paul Dergarabedian, senior media analyst for ComScore, told The Washington Post.<\/p>\n<\/div>\n
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National Cinema Day is a fitting celebration for \u201can incredible summer movie season,\u201d he said.<\/p>\n<\/div>\n
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\u201cIt’s a great way to bring an industry together,\u201d he said, noting that 2021 was below traditional box office levels. \u201cThis summer, with ‘Top Gun: Maverick,’ ‘Doctor Strange’ and ‘Jurassic World Dominion,’ the film industry is able to prove to the world that movie experience is here to stay.\u201d<\/p>\n<\/div>\n
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Amid theater closures and low turnout, Paramount Pictures bumped the release date for \u201cMaverick\u201d from November 2021 to this May, and Disney’s Marvel Studios delayed the debut of \u201cDoctor Strange in the Multiverse of Madness\u201d from last fall to March.<\/p>\n<\/div>\n
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Amid delta concerns, ‘Top Gun: Maverick’ release is moved from November to May 2022<\/span><\/p>\n<\/div>\n\n
\u201cWe still are, the movie theater industry, making that big comeback. It’s taken many, many months,\u201d Dergarabedian said. \u201cWe’ll probably get back to a more normalized marketplace next summer.\u201d<\/p>\n<\/div>\n
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This summer had about 30 percent fewer major blockbuster movies on the schedule compared with pre-pandemic times, according to David A. Gross, who runs Franchise Entertainment Research, a box office analyst and film marketing consultancy.<\/p>\n<\/div>\n
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Gross noted that \u201cMaverick,\u201d \u201cElvis\u201d and \u201cThor: Love and Thunder\u201d provided some of the strongest stretches of bankable movies since the pandemic began.<\/p>\n<\/div>\n
\n
He estimated that total domestic box office numbers in August and September will finish 45 percent <\/b>lower than the same stretch in 2019.<\/p>\n<\/div>\n\n
The National Cinema Day deal comes at a time when there’s a lull in movie attendance along with a weak movie schedule, according to Gross, whose LinkedIn profile lists a stint as a Twentieth Century Fox marketing executive in the early 1990s.<\/p>\n<\/div>\n
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\u201cDoing <\/b>some kind of special offer to bring people in is not going to revolutionize the business or change the bigger picture,\u201d he said.<\/p>\n<\/div>\n\n
But the $3 deal is a good way to get more people in movie seats and buying concession stand items, Gross said.<\/p>\n<\/div>\n
\n
The rebound of moviegoing and box office success will depend on movie schedules, which promising look for the months ahead, and time will need to be counted in years, not months, according to Gross.<\/p>\n<\/div>\n
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Steven Zeitchik contributed to this report.<\/i><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Comment on this story Comment Moviegoers across the country will have the chance to see a movie for $3 at their local theater next weekend in an inaugural event dubbed \u201cNational Cinema Day\u201d as the industry attempts to climb back to its pre-pandemic success. No matter the time of day or the film format, on …<\/p>\n
National Cinema Day: Movies in most US theaters will cost $3 Sept. 3<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[5],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":64822,"url":"https:\/\/harchi90.com\/national-cinema-day-2022-how-to-get-movie-tickets-for-3\/","url_meta":{"origin":59623,"position":0},"title":"National Cinema Day 2022: How to get movie tickets for $3","date":"September 3, 2022","format":false,"excerpt":"Participating movies theaters across the country will be selling movie tickets for $3 on Saturday, Sept. 3 in celebration of National Cinema Day. The Cinema Foundation announced Sunday that more than 3,000 movie theaters would sell discounted movie tickets to the public regardless of what format it is in.All you\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":63581,"url":"https:\/\/harchi90.com\/how-to-score-3-movie-tickets-this-weekend\/","url_meta":{"origin":59623,"position":1},"title":"How to score $3 movie tickets this weekend","date":"September 2, 2022","format":false,"excerpt":"The nation's theater chains want you to spend a day at the movies this weekend. More than 3,000 theaters will be participating in the first ever National Cinema Day on Saturday, Sept. 3.Theaters will be selling tickets for every movie \u2014 including more expensive formats like IMAX and 3D \u2014\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":59560,"url":"https:\/\/harchi90.com\/movie-theaters-offering-3-tickets-on-sept-3-to-battle-box-office-blues-the-hollywood-reporter\/","url_meta":{"origin":59623,"position":2},"title":"Movie Theaters Offering $3 Tickets on Sept. 3 to Battle Box Office Blues \u2013 The Hollywood Reporter","date":"August 29, 2022","format":false,"excerpt":"Theaters want people to put away their Labor Day weekend picnic baskets and see a movie for just $3 or less on Sept. 3 in celebration of the first-ever National Cinema Day. More than 3,000 movie theaters will participate in the one-day event, which will apply to tickets for all\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":65026,"url":"https:\/\/harchi90.com\/cinema-day-3-movies-at-amc-regal-cinemax-and-more-theaters-saturday\/","url_meta":{"origin":59623,"position":3},"title":"Cinema Day $3 movies at AMC, Regal, Cinemax and more theaters Saturday","date":"September 3, 2022","format":false,"excerpt":"For one day, movie tickets will drop to $3 \u2014 their lowest price in 40 years \u2014 as theaters nationwide look to reverse the traditional Labor Day weekend slump.Why it matters: Attendance at movies has been rebounding but there's a lack of new releases for the unofficial last weekend of\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":59729,"url":"https:\/\/harchi90.com\/national-cinema-day-to-offer-3-movie-tickets-for-one-day\/","url_meta":{"origin":59623,"position":4},"title":"‘National Cinema Day’ to offer $3 movie tickets for one day","date":"August 29, 2022","format":false,"excerpt":"For one day, movie tickets will be just $3 in the vast majority of American theaters as part of a newly launched \"National Cinema Day\" to lure moviegoers during a quiet spell at the box office.The Cinema Foundation, a non-profit arm of the National Association of Theater Owners, on Sunday\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":64665,"url":"https:\/\/harchi90.com\/louisville-area-movie-theaters-showing-3-movies-this-saturday\/","url_meta":{"origin":59623,"position":5},"title":"Louisville-area movie theaters showing $3 movies this Saturday","date":"September 3, 2022","format":false,"excerpt":"ANGELA. AND JUST ANOTHER FOR YOU. YOU CAN WATCH A MOVIE FOR THREE BUCKS THIS SATURDAY. THAT'S BECAUSE IT'S NATIONAL CINEMA DAY. MORE THAN 3000 THEATERS ACROSS THE COUNTRY ARE OFFERING DOLLARS TICKETS. A CINEMA FOUNDATION IS PROMOTING THIS SPECIAL EVENT. SEVERAL IN OUR AREA ARE PARTICIPATING NATIONAL CINEMA DAY,\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"fifu_image_url":"https:\/\/www.washingtonpost.com\/wp-apps\/imrs.php?src=https:\/\/arc-anglerfish-washpost-prod-washpost.s3.amazonaws.com\/public\/OLNR6NXOGYI6VPIIDMIBGK2FR4.jpg&w=1440","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/59623"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=59623"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/59623\/revisions"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=59623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=59623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=59623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}