{"id":63224,"date":"2022-09-01T22:35:01","date_gmt":"2022-09-01T22:35:01","guid":{"rendered":"https:\/\/harchi90.com\/iphone-14-why-price-could-increase-on-new-iphones\/"},"modified":"2022-09-01T22:35:01","modified_gmt":"2022-09-01T22:35:01","slug":"iphone-14-why-price-could-increase-on-new-iphones","status":"publish","type":"post","link":"https:\/\/harchi90.com\/iphone-14-why-price-could-increase-on-new-iphones\/","title":{"rendered":"iPhone 14: Why price could increase on new iPhones"},"content":{"rendered":"
\n \n With Apple widely expected to unveil the new iPhone 14 lineup at its upcoming event next Wednesday, a big question mark still surrounds how much, in this economy, the tech giant will charge for its latest-and-greatest smartphones.\n <\/p>\n \n Apple has some famously loyal customers. Yet as broader economic forecasts get downgraded left and right, it might be a hard time to convince people to upgrade their iPhones.\n <\/p>\n \n \u201cApple faces a real conundrum of pricing,\u201d said Ben Wood, chief analyst at market research firm CCS Insight. On top of inflation and cost-of-living pressures wreaking havoc on rising consumers, he noted that Apple simultaneously faces costs associated with iPhone components and transportation.\n <\/p>\n \n \u201cMy expectation is that Apple will probably have to nudge prices up,\u201d Wood told CNN Business. But given the strain consumers are facing, he thinks Apple will also do \u201ceverything they can to make that as minimal as possible.\u201d\n <\/p>\n \n Beyond the broader signals of a worsening economy, Apple is also facing other headwinds as it prepares for the product launch next week. Supply chain hiccups stemming from China’s zero-Covid policy were partially linked to the company’s 11% year-over-year drop in quarterly profits reported last month. Apple CEO Tim Cook said on the earnings call, however, that there was \u201cno obvious evidence of macroeconomic impact\u201d to iPhone sales. Cook added that the company even set a third-quarter record \u201cfor both revenue and switchers to iPhone,\u201d adding that \u201ccustomers continue to find that iPhone remains the gold standard for smartphones.\u201d\n <\/p>\n \n Steadfast iPhone sales are linked in part to other the predictions from some industry insiders that Apple will hike up the price of its newest iPhones \u2013 though it is difficult to predict by just how much.\n <\/p>\n \n
\n
\n CNN<\/span>
\n \u2014
\n <\/cite>\n<\/p>\n