{"id":64202,"date":"2022-09-02T21:08:59","date_gmt":"2022-09-02T21:08:59","guid":{"rendered":"https:\/\/harchi90.com\/honor-launches-honor-70-in-europe-pledges-first-foldable-phone-overseas\/"},"modified":"2022-09-02T21:08:59","modified_gmt":"2022-09-02T21:08:59","slug":"honor-launches-honor-70-in-europe-pledges-first-foldable-phone-overseas","status":"publish","type":"post","link":"https:\/\/harchi90.com\/honor-launches-honor-70-in-europe-pledges-first-foldable-phone-overseas\/","title":{"rendered":"Honor launches Honor 70 in Europe, pledges first foldable phone overseas"},"content":{"rendered":"
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Honor CEO George Zhao launched the company’s Honor 70 smartphone in Europe during a virtual presentation at the IFA trade show in Berlin, Germany. Honor, which was spun off from Chinese technology giant Huawei in 2020, is trying to boost its market share outside of China.<\/p>\n

honor<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Honor, the smart devices company spun off from embattled Chinese tech giant Huawei, plans to launch a foldable phone in overseas markets as it looks to challenge Apple and Samsung on the global stage.<\/p>\n

On Friday, the company launched the mid-range Honor 70 smartphone in Europe and said an unannounced foldable phone will be coming to the region and other international markets too in the future. It will be the first time Honor launches a foldable device overseas, the company said.<\/p>\n

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related investing news<\/h2>\n
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Honor faces an uphill battle outside of China where it has less than a 1% smartphone market share.<\/p>\n

The brand was sold Huawei to a consortium of Chinese buyers in late 2020 as a way to survive US sanction. In 2019 and 2020, Huawei was hit by a number of American sanctions that cut its access to Google software and key chips, destroying its smartphone business.<\/p>\n

Since then, Honor has launched a number of smartphones. This year, it brought its flagship Magic 4 handset to international markets.<\/p>\n

Alongside the upcoming foldable phone, Honor is placing emphasis on the more expensive premium end of the smartphone market outside of China.<\/p>\n

That will put Honor in competition with Samsung’s latest foldables \u2014 the Galaxy Z Flip 4 and Galaxy Z Fold 4. <\/p>\n

“As the global economy has deteriorated in 2022, the premium end has remained strong, benefitting Samsung and Apple so far this year,” James Manning Smith, senior analyst at CCS Insight, told CNBC via email.<\/p>\n

“One of Honor’s greatest challenges in the year will be trying to leverage this trend, attempting to win sales from well-established premium brands, particularly in a year where stretched budgets will result in consumers looking to avoid potentially more risky purchases.”<\/p>\n

Shipments of phones costing over $1,000 grew 94% year-on-year in the second quarter, according to Counterpoint Research. This segment is dominated by Apple and Samsung.<\/p>\n

But Honor’s Chinese rivals including Xiaomi, Oppo and Realme have also managed to gain share overseas by managing to pump out mid-priced devices with high specs.<\/p>\n

That will pose another challenge to Honor.<\/p>\n

Honor’s “low-cost Chinese peers have made some serious in-roads in the European market over the last two years, a position that they will not give up without a fight,” Smith added. “Although Honor has been ramping up its marketing, it faces some incredibly fierce competition outside of China.”<\/p>\n<\/div>\n<\/div>\n

.<\/p>\n","protected":false},"excerpt":{"rendered":"

Honor CEO George Zhao launched the company’s Honor 70 smartphone in Europe during a virtual presentation at the IFA trade show in Berlin, Germany. Honor, which was spun off from Chinese technology giant Huawei in 2020, is trying to boost its market share outside of China. honor Honor, the smart devices company spun off from …<\/p>\n

Honor launches Honor 70 in Europe, pledges first foldable phone overseas<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[4],"tags":[453,330,12710,9261,11099,9711,3769,1323,23048],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":64137,"url":"https:\/\/harchi90.com\/china-is-all-in-on-foldables-and-honors-ceo-thinks-the-rest-of-the-world-is-ready-too\/","url_meta":{"origin":64202,"position":0},"title":"China is all in on foldables \u2014 and Honor’s CEO thinks the rest of the world is ready, too","date":"September 2, 2022","format":false,"excerpt":"Honor is planning to release its second foldable next year, and unlike the Honor Magic V, the company hopes to actually release the device outside of China. Honor's CEO, George Zhao, confirmed the plans in an interview with The Verge ahead of this year's IFA trade show in Berlin and\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":43240,"url":"https:\/\/harchi90.com\/samsung-believes-foldable-phones-will-outgrow-the-galaxy-s-series-in-the-next-three-years\/","url_meta":{"origin":64202,"position":1},"title":"Samsung believes foldable phones will outgrow the Galaxy S series in the next three years","date":"August 12, 2022","format":false,"excerpt":"Samsung says foldable phones are going to become the \"new standard of smartphones\" Foldable smartphones are the next big thing. Or at least that's what Samsung wants you to believe. In recent years, the company has been heavily pushing its Galaxy Z Fold and Flip lineup of devices in the\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":41933,"url":"https:\/\/harchi90.com\/samsung-unveils-new-foldable-smartphones-seeking-keep-lead-in-growing-market\/","url_meta":{"origin":64202,"position":2},"title":"Samsung unveils new foldable smartphones, seeking keep lead in growing market","date":"August 11, 2022","format":false,"excerpt":"SEOUL, Aug 10 (Reuters) - Samsung Electronics (005930.KS) unveiled its latest high-end foldable smartphones on Wednesday, keeping prices at the same level as last year's in a bid to cement its leadership in an expanding niche market.The smartphone maker priced its clamshell Galaxy Z Flip4 at $999.99, and the 5G-enabled\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":40231,"url":"https:\/\/harchi90.com\/samsungs-galaxy-unpacked-is-a-foldable-party-of-one\/","url_meta":{"origin":64202,"position":3},"title":"Samsung’s Galaxy Unpacked is a foldable party of one","date":"August 9, 2022","format":false,"excerpt":"Samsung is throwing itself a party tomorrow with a couple of guests of honor: its foldable phones. We'll likely see some updated watches and earbuds, but really, it's a birthday party for the Z Fold and the Z Flip. They've been around for years now, but last August was when\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"fifu_image_url":"https:\/\/image.cnbcfm.com\/api\/v1\/image\/107113083-1662105121766-HONOR_IFA_Keynote_image2.jpg?v=1662105383&w=1920&h=1080","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/64202"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=64202"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/64202\/revisions"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=64202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=64202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=64202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}