{"id":64204,"date":"2022-09-02T21:09:58","date_gmt":"2022-09-02T21:09:58","guid":{"rendered":"https:\/\/harchi90.com\/hbo-is-fighting-amazons-rings-of-power-with-a-free-episode-of-house-of-the-dragon-on-youtube-quartz\/"},"modified":"2022-09-02T21:09:58","modified_gmt":"2022-09-02T21:09:58","slug":"hbo-is-fighting-amazons-rings-of-power-with-a-free-episode-of-house-of-the-dragon-on-youtube-quartz","status":"publish","type":"post","link":"https:\/\/harchi90.com\/hbo-is-fighting-amazons-rings-of-power-with-a-free-episode-of-house-of-the-dragon-on-youtube-quartz\/","title":{"rendered":"HBO is fighting Amazon’s “Rings of Power” with a free episode of “House of the Dragon” on YouTube \u2014 Quartz"},"content":{"rendered":"
\n

Amazon’s Lord of the Rings: The Rings of Power<\/i> has finally debuted and every bit of its $465 million budget is on the screen, with fans lauding the cinematic look of the first two episodes. US audiences were able to watch the episodes early in theaters on Aug. 31, and the rest of the world was given access via Prime Video on Sept. one. <\/p>\n

Now, on Sept. 2, the 49-year anniversary of the death of JRR Tolkien, the author of the Lord of the Rings<\/i> books, HBO Max is attempting to dampen the show’s marketing buzz by releasing the first episode of House of the Dragon<\/i> for free on YouTube.<\/p>\n

Both shows have dragons and kingdoms, but they’re designed for different audiences <\/h2>\n

both ring<\/i> and Dragon<\/i> serve similarly fantasy-obsessed audiences, but they have different age ratings, which may end up being a factor in the scale of their success.<\/p>\n

House of the Dragon<\/i>like the previous game of Thrones<\/i> series, is packed with adult content, and is also rated TV-MA. That rating indicates the show is \u201cintended to be viewed by mature, adult audiences and may be unsuitable for children under 17.\u201d So, viewers wanting to watch the free episode will need to log into YouTube to confirm their age.<\/p>\n

ring, <\/i>meanwhile, is rated TV-14, a more child-friendly rating that warns parents the content \u201cmay be unsuitable for children under 14.\u201d<\/p>\n

Historically, because of its broader audience, filmed content rated as more child-friendly draws bigger audiences and more revenue than adult-restricted content. The top 10 highest-earning movies of all time are all rated either PG or PG-13 , while an R-rated movie, Joker<\/i>doesn’t enter the list until number 34.<\/p>\n

HBO Max and Amazon Prime Video hope fantasy will boost subscriber numbers<\/h2>\n

Putting House of the Dragon<\/i> on YouTube is not a sign of desperation from HBO\/HBO Max. Episodes one and two of the show pulled in 10 million and 10.2 million viewers when they aired on HBO and HBO Max, respectively, making the series launch over twice as successful as the original game of Thrones<\/i> premiere in 2011.<\/p>\n

In 2020, HBO sealed a deal with YouTube TV to allow users to add HBO and HBO Max to the service for $15 a month. the free Dragon <\/i>sample essentially acts as additional advertisement for the feature on the service. <\/p>\n

The YouTube release also suggests HBO understands that some fantasy fans may not carve out time for both series. Some viewers are likely to stick with just one show. Amazon’s fantasy epic is winning critical praise from fans and critics alike, however, viewership numbers have yet to be released.<\/p>\n

For both Amazon’s Prime Video and HBO Max, the true effectiveness of all this sword and sorcery marketing will reveal itself in how many new subscribers these shows help each company sign up. <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Amazon’s Lord of the Rings: The Rings of Power has finally debuted and every bit of its $465 million budget is on the screen, with fans lauding the cinematic look of the first two episodes. US audiences were able to watch the episodes early in theaters on Aug. 31, and the rest of the world …<\/p>\n

HBO is fighting Amazon’s “Rings of Power” with a free episode of “House of the Dragon” on YouTube \u2014 Quartz<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[5],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":66753,"url":"https:\/\/harchi90.com\/you-can-watch-house-of-the-dragon-for-free-on-youtube\/","url_meta":{"origin":64204,"position":0},"title":"You can watch House of the Dragon for free on YouTube","date":"September 5, 2022","format":false,"excerpt":"HBO has made the first episode of its game of Thrones prequel series House of the Dragon available to watch for free on YouTube, a marketing move that amusingly coincides with the release of Amazon Prime's The Lord of the Rings: The Rings of Power on Friday last week. Life\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":63940,"url":"https:\/\/harchi90.com\/house-of-the-dragon-episode-1-released-on-youtube-as-the-rings-of-power-premieres\/","url_meta":{"origin":64204,"position":1},"title":"House of the Dragon Episode 1 Released on YouTube as The Rings of Power Premieres","date":"September 2, 2022","format":false,"excerpt":"HBO has released the first episode of House of the Dragon for free on YouTube to coincide with the launch of The Lord of the Rings: The Rings of Power on Prime Video.House of the Dragon premiered on August 21, and the show's first episode is now available in its\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":51101,"url":"https:\/\/harchi90.com\/house-of-the-dragon-and-rings-of-power-are-coming-whats-at-stake\/","url_meta":{"origin":64204,"position":2},"title":"House of the Dragon and Rings of Power are coming: What’s at stake","date":"August 20, 2022","format":false,"excerpt":"Promos for HBO MAX Game of Thrones: House of the Dragon (L), and Prime Video Lord of the Rings: The Rings of Power.HBO Max | AmazonAs summer comes to an end, two expensive fantasy series filled with sorcery, sword fights and fantastical beasts will premiere on rival streaming services.While it\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":63784,"url":"https:\/\/harchi90.com\/hbo-celebrates-the-rings-of-power-premiere-by-releasing-an-entire-house-of-the-dragon-episode-on-youtube\/","url_meta":{"origin":64204,"position":3},"title":"HBO celebrates The Rings of Power premiere by releasing an entire House of the Dragon episode on YouTube","date":"September 2, 2022","format":false,"excerpt":"The Lord of the Rings: The Rings of Power is finally out \u2013 and HBO wants you to know that Amazon Prime Video's not the only streamer with a new fantasy show available to watch right now. In fact, to celebrate the launch of The Rings of Power, HBO has\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":63713,"url":"https:\/\/harchi90.com\/the-lord-of-the-rings-the-rings-of-power-vs-house-of-the-dragon-showdown\/","url_meta":{"origin":64204,"position":4},"title":"‘The Lord of the Rings: The Rings of Power’ vs. ‘House of the Dragon’ showdown","date":"September 2, 2022","format":false,"excerpt":"It's a fun time to be a high-fantasy fan, as big-budget, small-screen adaptations from both \u201cThe Lord of the Rings\u201d and the \u201cGame of Thrones\u201d universes will be streaming for the next two months. Amazon AMZN, +0.83% is betting big on JRR Tolkien's beloved \u201cLord of the Rings\u201d franchise \u2014\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":64350,"url":"https:\/\/harchi90.com\/hbo-puts-whole-first-episode-of-house-of-the-dragon-on-youtube-to-screw-with-lotr\/","url_meta":{"origin":64204,"position":5},"title":"HBO puts whole first episode of House Of The Dragon on YouTube to screw with LOTR","date":"September 3, 2022","format":false,"excerpt":"Matt Smithin House Of The Dragonphoto: Ollie Upton\/HBOApparently sensing that the internet's limited attention span for TV shows where people wear armor and glower at each other might have drifted away from it for a bit\u2014on account of this weekend's release of Amazon's uber-expensive The Lord Of The Rings: Rings\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"fifu_image_url":"https:\/\/i.kinja-img.com\/gawker-media\/image\/upload\/q_75,w_1200,h_630,c_fill\/3624f5821f1385993e5cc8ecccfb4002.JPG","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/64204"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=64204"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/64204\/revisions"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=64204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=64204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=64204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}