{"id":69581,"date":"2022-09-08T07:31:02","date_gmt":"2022-09-08T07:31:02","guid":{"rendered":"https:\/\/harchi90.com\/kourtney-kardashian-is-boohoos-new-sustainability-ambassador\/"},"modified":"2022-09-08T07:31:02","modified_gmt":"2022-09-08T07:31:02","slug":"kourtney-kardashian-is-boohoos-new-sustainability-ambassador","status":"publish","type":"post","link":"https:\/\/harchi90.com\/kourtney-kardashian-is-boohoos-new-sustainability-ambassador\/","title":{"rendered":"Kourtney Kardashian Is Boohoo’s New “Sustainability Ambassador”"},"content":{"rendered":"
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Despite the fact that California residents have been living under strict regulations since January, stars like Kevin Hart, Sylvester Stallone, and Dwyane Wade had gone far over the permitted marks.<\/span><\/p>\n<\/h2>\n

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Kim Kardashian, for one example, purportedly went over the water limit by 230,000 gallons between two of her properties in Hidden Hills.<\/span><\/p>\n<\/h2>\n

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Similarly, Kourtney Kardashian was exposed for reportedly going 101,000 gallons over the mark within her 2-acre Calabasas home this summer.<\/span><\/p>\n<\/h2>\n

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And as well as her excessive water usage, Kourtney and her sisters often tend to fly around the world via private jet, usually flaunting their luxury travels on Instagram. Unlike Kim and Kylie Jenner, however, Kourt does not own a private jet of her own.<\/span><\/p>\n<\/h2>\n

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But, in spite of her lavish lifestyle, Kourtney has continuously preached about protecting the environment to her followers.<\/span><\/p>\n<\/h2>\n

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Back in February, the reality star reposted a \u201cCO2 tracker\u201d to her Instagram story that displayed the words: \u201cTime to get our shit together.\u201d Ironically, several months later, two of her sisters ended up being listed among the top 10 celebrities with the worst carbon emissions emissions via their private jets.<\/span><\/p>\n<\/h2>\n

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Then, in April, Kourtney urged fans to \u201clove\u201d and \u201ctake care\u201d of the planet every day, as she shared several picturesque photos of Hawaii on National Earth Day. Many users have recently taken to the comments to question whether or not she \u201creally\u201d loves the planet, given her excessive water usage during the drought.<\/span><\/p>\n<\/h2>\n

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And just last month, the Poosh founder told her followers to stop littering cigarette butts as she shared the harmful consequences it has on the environment. Once again, the post was met with a wave of criticism online as fans said they were \u201csick\u201d of Kourtney \u201ctrying to lecture\u201d them on the climate crisis.<\/span><\/p>\n<\/h2>\n

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\u201cSays the water abusing sister of the jet fuel queen,\u201d one person responded, while another labeled Kourt and her sisters the \u201cbiggest hypocrites\u201d on the planet.<\/span><\/p>\n<\/h2>\n

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Now, just a few weeks later, Kourtney is facing backlash once more after announcing her new collaboration with fast-fashion retailer Boohoo.<\/span><\/p>\n<\/h2>\n

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Reposting a photo from fashion industry trade journal WWD to her Instagram story on Tuesday, Kourtney revealed that she’s taking up the role of \u201csustainability ambassador.\u201d<\/span><\/p>\n<\/h2>\n

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\u201cWhen Boohoo first approached me to collaborate on a line, I was concerned about the effects of the fast-fashion industry on our planet,\u201d she said in a statement. \u201cBoohoo responded with excitement and a desire to incorporate sustainable practices into our line.\u201d<\/span><\/p>\n<\/h2>\n

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\u201cIt’s been an enlightening experience speaking directly with industry experts,\u201d she continued. \u201cI’m grateful for the opportunity to use my platform to drive conversations that lead to ongoing change and use my voice to share actionable tips with consumers on how we can play our own part.\u201d<\/span><\/p>\n<\/h2>\n

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\u201cThere’s still lots of work to be done and improvements to be made, but I truly believe that any progress we can make when it comes to sustainability is a step in the right direction and will open up the conversation for future advancements,\u201d she added .<\/span><\/p>\n<\/h2>\n

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WWD has reported that Kourtney’s collection will be available \u201cexclusively\u201d on Boohoo’s website, and will contain 41 styles \u2014 all made with recycled polyester and recycled cotton \u2014 priced between $6 and $100.<\/span><\/p>\n<\/h2>\n

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If you didn’t know, Boohoo \u2014 one of the world’s most popular fast-fashion retailers \u2014 has faced heaps of backlash in recent years, after news broke that the brand had violated factory workers’ rights and provided employees with poor working conditions. It was later revealed that several company directors had been aware of these issues before they came to light, yet failed to act upon them accordingly.<\/span><\/p>\n<\/h2>\n

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What’s more, the fast-fashion industry is problematic in itself given the hugely catastrophic impact it has on the environment. Centered around cheap prices, a high turnover, and growing consumer demand for whatever the latest trends are, fast-fashion businesses are said to operate \u201cat the expense of people and planet.\u201d<\/span><\/p>\n<\/h2>\n

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In light of all this, fans were outraged to learn that Kourtney had collaborated with Boohoo in a sustainability-focused role, and shared their thoughts on Twitter.<\/span><\/p>\n<\/h2>\n

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\u201cA private-jetting Kardashian worth $65 million is now ‘sustainability ambassador’ for fossil fuel fashion brand boohoo, where she’ll chat ‘with sustainability experts to better understand challenges and opportunities in the fashion industry.’ We absolutely KANNOT,\u201d one person tweeted.<\/span><\/p>\n<\/h2>\n

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A private-jetting Kardashian worth $65 million is now “sustainability ambassador” for fossil fuel fashion brand boohoo, where she’ll chat “with sustainability experts to better understand challenges and opportunities in the fashion industry.” We absolutely CANNOT.<\/p>\n

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\n Twitter: @venetialamanna<\/a>
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\u201cNot Kourtney Kardashian releasing a ‘sustainable’ line with boohoo, girl you have money you can turn down an offer from them and work with a brand that genuinely promotes slow fashion,\u201d another wrote.<\/span><\/p>\n<\/h2>\n

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Not Kourtney Kardashian releasing a \u201csustainable\u201d line with boohoo, girl you have money you can turn down an offer from them and work with a brand that genuinely promotes slow fashion AND pays their garment workers \u270c\ud83c\udffd\u270c\ud83c\udffd<\/p>\n

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\n Twitter: @MelissaToplis<\/a>
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\u201cSustainability ambassador at Boohoo is an oxymoron if I’ve ever seen one,\u201d someone else said.<\/span><\/p>\n<\/h2>\n

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@venetialamanna @KarinIsSharing Sustainability ambassador at Boohoo is an oxymoron if I’ve ever seen one<\/p>\n

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\n Twitter: @apathybronson<\/a>
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Before long, several fans labeled the whole thing as an \u201cobvious\u201d example of \u201cgreenwashing,\u201d which is when a company basically pretends to be environmentally conscious in order to make people believe that they’re doing their part to help protect the planet.<\/span><\/p>\n<\/h2>\n

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\u201cThis doesn’t make any fucking sense. How can you be a ‘Sustainability Ambassador’ with a brand that exploits and mass produce 24\/7? You don’t need critical thinking for this obvious greenwashing. This is gross,\u201d one person wrote.<\/span><\/p>\n<\/h2>\n

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This doesn’t make any fucking sense. How can you be a “Sustainability Ambassador” with a brand that exploits and mass produce 24\/7? You don’t need critical thinking for this obvious greenwashing. This is gross. https:\/\/t.co\/QQODEQBFp3<\/p>\n

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\n Twitter: @nisafareeha<\/a>
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\u201cKourtney Kardashian being Boohoo’s Sustainability Ambassador for its limited venture of two collections while the brand adds over 100 new items to the site every day is #greenwashing<\/a> at its finest,\u201d another wrote.<\/span><\/p>\n<\/h2>\n

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Kourtney Kardashian being Boohoo’s Sustainability Ambassador for its limited venture of two collections while the brand adds over 100 new items to the site every day is #greenwashing at its finest source: https:\/\/t.co\/Nm1r6DO5zt<\/p>\n

04:30 AM – 07 Sep 2022<\/a>
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\n Twitter: @SydneyGBarlow<\/a>
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Over on Instagram, fans echoed the same sentiment. \u201cGREEN WASHING!!! Boo Hoo is fast fashion,\u201d one person commented under WWD’s announcement post. \u201cThe biggest bs greenwashing I’ve ever heard,\u201d another user echoed.<\/span><\/p>\n<\/h2>\n

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Meanwhile, vintage retailer Shrimpton Couture \u2014 an online source for curated vintage items \u2014 also labeled the entire collaboration a blatant example of \u201cgreenwashing\u201d and \u201chypocrisy.\u201d<\/span><\/p>\n<\/h2>\n

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\u201cFast fashion is not going fucking green,\u201d it wrote on Instagram. \u201cIt’s the most hypocritical of hypocrisy it could be. Get over yourself and your lies. Such greenwashing.\u201d<\/span><\/p>\n<\/h2>\n

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Sharing their thoughts in agreement, several fans chimed in on Reddit to explain how \u201cfast fashion will 100% never be sustainable.\u201d<\/span><\/p>\n<\/h2>\n

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\u201cBoohoo will 100% never be sustainable. Fast fashion is one of the leading causes of climate change,\u201d one user wrote. \u201cWhat’s sustainable about fast fashion?\u201d another questioned.<\/span><\/p>\n<\/h2>\n

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