{"id":80345,"date":"2022-09-28T05:10:07","date_gmt":"2022-09-28T05:10:07","guid":{"rendered":"https:\/\/harchi90.com\/netflix-is-opening-a-video-game-studio-in-finland-as-part-of-latest-pivot-into-gaming\/"},"modified":"2022-09-28T05:10:07","modified_gmt":"2022-09-28T05:10:07","slug":"netflix-is-opening-a-video-game-studio-in-finland-as-part-of-latest-pivot-into-gaming","status":"publish","type":"post","link":"https:\/\/harchi90.com\/netflix-is-opening-a-video-game-studio-in-finland-as-part-of-latest-pivot-into-gaming\/","title":{"rendered":"Netflix is \u200b\u200bopening a video game studio in Finland as part of latest pivot into gaming"},"content":{"rendered":"
\n

\n
\n
\n CNN Business<\/span>
\n \u2014
\n <\/cite>\n<\/p>\n

\n

It began by mailing out DVDs, then evolved to become a production and streaming powerhouse. Now Netflix appears to be making its next big bet on the future of gaming.\n <\/p>\n

\n

The streaming giant is building its first in-house video game studio in Helsinki, Finland, as it expands its empire over mobile games, Netflix announced Monday.\n <\/p>\n

\n

The news comes after a tough year for Netflix (NFLX), which said it lost subscribers for the first time in more than a decade and has seen its stock plunge more than 60% in 2022, amid a broader market downturn. Despite some recent cost-cutting efforts, Tom Forte, senior research analyst at DA Davidson, said he sees the pivot into gaming as an \u201cexample of Netflix (NFLX) playing offense, not just defense.\u201d\n <\/p>\n

\n

\u201cTo Netflix’s credit, they’re a long-term thinker,\u201d Forte said. \u201cIf you think about their pivots, the DVDs to streaming, they think long-term and they act long-term.\u201d\n <\/p>\n

\n

Forte added that Netflix was especially astute in \u201cidentifying early\u201d that gaming was a competitive threat to its audience, given how much time people are now spending both playing and streaming video games. This segue also provides another way for Netflix to monetize some its more popular franchises, including the \u201cStranger Things\u201d series.\n <\/p>\n

\n

The new gaming studio will be helmed by Marko Lastikka, a veteran from gaming giants Zynga and Electronic Arts, Netflix VP of Game Studios Amir Rahimi said in a blog post.\n <\/p>\n

\n

\u201cThis is another step in our vision to build a world-class games studio that will bring a variety of delightful and deeply engaging original games \u2014 with no ads and no in-app purchases \u2014 to our hundreds of millions of members around the world, \u201d Rahimi said.\n <\/p>\n

\n

He added that Helsinki was chosen to house the new studio because it is \u201chome to some of the best game talent in the world.\u201d Earlier this year, Netflix acquired Helsinki-based studio Next Games. Rahimi said the new studio, however, will be built \u201cfrom scratch.\u201d\n <\/p>\n

\n

Monday’s announcement brings Netflix’s total number of gaming studios up to four. In addition to its acquisition of Next Games, the company has previously acquired Night School Studio and Boss Fight Entertainment. Netflix’s Rahimi said each studio has \u201cdifferent strengths and focus areas\u201d and together will develop a diverse suite of games for Netflix users.\n <\/p>\n

\n

Netflix Games have been live for a little over a year now. The streaming giant now has 32 games that have been downloaded some 30 million times globally, according to data shared with CNN Business on Tuesday by market research firm Apptopia.\n <\/p>\n

\n

Netflix games can be downloaded and played on mobile devices including Android phones and tablets, as well as iPhone, iPad, and iPod Touch, but are not currently available on other consoles. Offerings range from retro adventure game \u201cStranger Things: 1984\u201d to \u201cHextech Mayhem: A League of Legends Story.\u201d\n <\/p>\n

\n

In the past month, 1.63 million people on average engaged with Netflix’s games on a daily basis, according to the Apptopia data. This figure represents just a tiny fraction of the company’s 220 million paying subscribers.\n <\/p>\n

\n

In his announcement, Rahimi stressed: \u201cIt’s still early days.\u201d\n <\/p>\n

\n

\u201cCreating a game can take years, so I’m proud to see how we’re steadily building the foundation of our games studios in our first year, and look forward to sharing what we produce in the coming years,\u201d Rahimi said.\n <\/p>\n<\/p><\/div>\n

.<\/p>\n","protected":false},"excerpt":{"rendered":"

CNN Business \u2014 It began by mailing out DVDs, then evolved to become a production and streaming powerhouse. Now Netflix appears to be making its next big bet on the future of gaming. The streaming giant is building its first in-house video game studio in Helsinki, Finland, as it expands its empire over mobile games, …<\/p>\n

Netflix is \u200b\u200bopening a video game studio in Finland as part of latest pivot into gaming<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[4],"tags":[8375,329,4383,1522,10148,333,8376,4384,1163,27052,8377,8378,4385,4386,8381,11892,10154,8382,1323,1941],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":79326,"url":"https:\/\/harchi90.com\/netflix-to-open-video-game-studio-in-finland-looks-to-boost-audience\/","url_meta":{"origin":80345,"position":0},"title":"Netflix to open video game studio in Finland, looks to boost audience","date":"September 27, 2022","format":false,"excerpt":"Netflix gift cards are seen in a shop in Krakow, Poland on June 13, 2022.Jakub Porzycki | Nurphoto | Getty ImagesNetflix said Monday it will be opening an internal game studio in Finland.The development marks the company's first of its kind since the streaming giant entered the mobile gaming space\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":85802,"url":"https:\/\/harchi90.com\/christmas-is-coming-early-with-lindsay-lohan-holiday-movie\/","url_meta":{"origin":80345,"position":1},"title":"Christmas is coming early with Lindsay Lohan holiday movie","date":"October 3, 2022","format":false,"excerpt":"CNN \u2014 Netflix chose October 3, naturally, to drop more information about Lindsay Lohan's upcoming Christmas movie. That day has special significance given that it is \u201cMean Girls Day.\u201d In a now famous scene from that 2004 movie, the character Aaron Samuels (played byJonathan Bennett) asks Cady Heron (played by\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":42112,"url":"https:\/\/harchi90.com\/nobody-is-playing-netflixs-games\/","url_meta":{"origin":80345,"position":2},"title":"Nobody Is Playing Netflix’s Games","date":"August 11, 2022","format":false,"excerpt":"It's been nearly two years since Netflix began its big push into gaming, and the streaming giant's presence as a household name isn't quite translating. According to recent findings from analytics company Apptopia, 99 percent of the service's users have never touched a single video game on the platform. If\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":62632,"url":"https:\/\/harchi90.com\/paramount-plus-app-adds-showtime-bundle\/","url_meta":{"origin":80345,"position":3},"title":"Paramount Plus app adds Showtime bundle","date":"September 1, 2022","format":false,"excerpt":"Paramount+screenshot: Paramount+\/YouTubeThis epoch of the streaming wars seems to be all about who owns who, or which corporate buyout decimated swaths of staffor which shows and movies are being removed and lost forever\u2026 oh wait, sorry, these are all just the HBO Max meltdown. Come to think of it, this\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":41077,"url":"https:\/\/harchi90.com\/netflix-aims-to-become-a-serious-player-in-the-gaming-sphere\/","url_meta":{"origin":80345,"position":4},"title":"Netflix aims to become a serious player in the gaming sphere","date":"August 10, 2022","format":false,"excerpt":"Back in 2019, when Netflix still ruled the streaming roost, the company made a statement in a shareholder letter that surprised even keen-eyed media commentators. Having previously stated that its goal was to become the next HBO, Netflix was now saying: \u201cwe compete with (and lose to) Fortnite more than\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"fifu_image_url":"https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/220927100424-helsinki-finland-city-view-stock.jpg?q=w_800,c_fill","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/80345"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=80345"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/80345\/revisions"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=80345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=80345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=80345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}