{"id":81975,"date":"2022-09-29T18:04:59","date_gmt":"2022-09-29T18:04:59","guid":{"rendered":"https:\/\/harchi90.com\/google-to-shut-gaming-service-stadia-in-latest-cost-cutting-effort\/"},"modified":"2022-09-29T18:04:59","modified_gmt":"2022-09-29T18:04:59","slug":"google-to-shut-gaming-service-stadia-in-latest-cost-cutting-effort","status":"publish","type":"post","link":"https:\/\/harchi90.com\/google-to-shut-gaming-service-stadia-in-latest-cost-cutting-effort\/","title":{"rendered":"Google to shut gaming service Stadia in latest cost-cutting effort"},"content":{"rendered":"
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Google is shuttering its digital gaming service Stadia, the latest ambitious project to get cut as the company looks to shed costs.<\/p>\n

The gaming service, which launched in 2019 and runs on phones and the Chrome browser, “hasn’t gained the traction with users that we expected,” wrote Phil Harrison, a Google vice president, in a blog post Thursday. \u201cWe’ve made the difficult decision to begin winding down our Stadia streaming service,\u201d he wrote.<\/p>\n

For Google, Stadia represented an opportunity to put its cloud streaming technology to work and enable immersive gameplay \u201cat massive scale,\u201d according to Harrison. Stadia servers will be turned off on Jan. 18, the Stadia FAQ page says. The company hoped Stadia would compete with other gaming services like Sony’s PlayStation Plus cloud streaming, Amazon’s Luna and Microsoft’s Xbox Cloud Gaming<\/p>\n

The shuttering of Stadia is the latest move by CEO Sundar Pichai to cut costs after saying he wants to make the company 20% more efficient. Alphabet’s stock price is down 34% this year and in July the company reported disappointing revenue and profit numbers. Pichai’s efficiency efforts, he said, could include product and head count cuts as the company reckons with a slew of economic challenges and slowing growth.<\/p>\n

Google recently canceled the next generation of its Pixelbook laptop and cut funding to its Area 120 in-house incubator.<\/p>\n

Stadia’s future has been uncertain for a while. Last year, the company said it was disbanding the Stadia Games and Entertainment team, which developed its own original games for the service. Speculation swirled about the potential for a broader cut to the service.<\/p>\n

Google said it will be refunding all Stadia hardware purchases made through the Google Store and all game and add-on content purchases at the Stadia store. The company said it expects to complete the majority of refunds by mid-January. Players will continue to have access to their games library and can play through Jan. 18.<\/p>\n

Google said it will continue supporting gaming in other areas and will help developers build and distribute gaming apps on Google Play and Google Play Games. Harrison also indicated the technology used for Stadia won’t go to waste.<\/p>\n

“We see clear opportunities to apply this technology across other parts of Google like YouTube, Google Play, and our Augmented Reality (AR) efforts \u2014 as well as make it available to our industry partners, which aligns with where we see the future of gaming headed,\u201d he wrote.<\/p>\n

WATCH:<\/strong> CNBC’s full interview with Alphabet CEO Sundar Pichai<\/p>\n<\/div>\n

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Google is shuttering its digital gaming service Stadia, the latest ambitious project to get cut as the company looks to shed costs. The gaming service, which launched in 2019 and runs on phones and the Chrome browser, “hasn’t gained the traction with users that we expected,” wrote Phil Harrison, a Google vice president, in a …<\/p>\n

Google to shut gaming service Stadia in latest cost-cutting effort<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[4],"tags":[1327,9652,1011,1322,330,4824,1702,582,1012,3738,1323],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":82594,"url":"https:\/\/harchi90.com\/google-to-shut-stadia-cloud-games-streaming-service\/","url_meta":{"origin":81975,"position":0},"title":"Google to shut Stadia cloud games streaming service","date":"September 30, 2022","format":false,"excerpt":"Google on Thursday conceded defeat in its attempt to remake the gaming industry around the cloud, as it disclosed that it will shut down its Stadia games streaming service early next year.The internet giant held up Stadia as the forerunner in a \u201ccloud gaming\u201d revolution when it announced the service\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":81934,"url":"https:\/\/harchi90.com\/google-stadia-shutting-down-in-2023-google-confirms\/","url_meta":{"origin":81975,"position":1},"title":"Google Stadia shutting down in 2023, Google confirms","date":"September 29, 2022","format":false,"excerpt":"Google is officially shutting down its ambitious game streaming project, Stadia, Phil Harrison, the vice president and general manager of Stadia, said in a blog post published Thursday. The announcement comes less than three years after the cloud-gaming console launched. Stadia will shut down in January 2023. Harrison said that\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":82955,"url":"https:\/\/harchi90.com\/google-stadia-will-shut-down-next-year-all-purchases-to-be-refunded\/","url_meta":{"origin":81975,"position":2},"title":"Google Stadia Will Shut Down Next Year, All Purchases to Be Refunded","date":"September 30, 2022","format":false,"excerpt":"Cloud gaming service Google Stadia will shut down on Jan. 18, the search giant said in blog post Thursday. Google will refund all Stadia hardware purchased through the Google Store, along with all the games and add-on content purchased from the Stadia store.The company aims to have all the refunds\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":81925,"url":"https:\/\/harchi90.com\/google-is-shutting-down-stadia-in-january-2023\/","url_meta":{"origin":81975,"position":3},"title":"Google is shutting down Stadia in January 2023","date":"September 29, 2022","format":false,"excerpt":"Google is shutting down Stadia, its cloud gaming service. The service will remain live for players until January 18th, 2023. Google will be refunding all Stadia hardware purchased through the Google Store as well as all the games and add-on content purchased from the Stadia store. Google expects those refunds\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":83953,"url":"https:\/\/harchi90.com\/google-stadia-will-shut-down-in-2023-all-purchases-to-be-refunded\/","url_meta":{"origin":81975,"position":4},"title":"Google Stadia Will Shut Down in 2023, All Purchases to Be Refunded","date":"October 1, 2022","format":false,"excerpt":"Cloud gaming service Google Stadia will shut down on Jan. 18, the search giant said in blog post Thursday. Google will refund all Stadia hardware purchased through its Google Store, along with all games and add-on content purchased from the Stadia store.The tech giant aims to have all the refunds\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":81942,"url":"https:\/\/harchi90.com\/google-is-unsurprisingly-shutting-down-stadia-in-january\/","url_meta":{"origin":81975,"position":5},"title":"Google is (unsurprisingly) shutting down Stadia in January","date":"September 29, 2022","format":false,"excerpt":"Despite claims to the contrary as recently as July, Google is shutting down its Stadia games streaming service after just three years. The company says players will still have access to their games and be able to play them until January 18, 2023. After that, Stadia will join the long,\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"fifu_image_url":"https:\/\/image.cnbcfm.com\/api\/v1\/image\/105802340-1553015742808google-stadia.jpg?v=1664471242&w=1920&h=1080","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/81975"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=81975"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/81975\/revisions"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=81975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=81975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=81975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}