{"id":85768,"date":"2022-10-03T16:12:12","date_gmt":"2022-10-03T16:12:12","guid":{"rendered":"https:\/\/harchi90.com\/bereal-takes-off-new-social-media-app-is-considered-anti-instagram\/"},"modified":"2022-10-03T16:12:12","modified_gmt":"2022-10-03T16:12:12","slug":"bereal-takes-off-new-social-media-app-is-considered-anti-instagram","status":"publish","type":"post","link":"https:\/\/harchi90.com\/bereal-takes-off-new-social-media-app-is-considered-anti-instagram\/","title":{"rendered":"BeReal takes off: New social media app is considered ‘anti-Instagram’"},"content":{"rendered":"
\n

It’s apparently time to “be real.”<\/p>\n

A new app called BeReal is bringing authenticity back into the social media landscape \u2014 and it’s seriously taking off. (Even “SNL” referenced it in a skit this past weekend.)<\/p>\n

BeReal was originally launched in December 2019 by French founder and former GoPro employee Alexis Barreyat, according to TechCrunch.<\/p>\n

SOCIAL MEDIA USERS’ COMPETITION FOR ONLINE CLOUT IS HAVING REAL-WORLD RAMIFICATIONS<\/strong><\/p>\n

App intelligence firm Apptopia reported in August that BeReal has been downloaded more than 43 million times since its launch, and to date, has grown its user base an amazing 315%. <\/p>\n

\n
<\/source><\/source><\/source><\/source><\/picture><\/div>\n
\n

BeReal on the App Store is displayed on a phone screen in Poland, in a photo taken on August 7, 2022.
\n (Jakub Porzycki\/NurPhoto via Getty Images)<\/span><\/p>\n<\/div>\n<\/div>\n

The photo-sharing app prompts users once a day to post a photo of whatever they’re doing at that exact moment \u2014 and the timing is, seemingly, completely random.<\/p>\n

The camera will capture a photo from your smartphone’s front and back camera, switching from the two within seconds.<\/p>\n

STUDY SUGGESTS POSTING ON SOCIAL MEDIA MAKES USERS OVERCONFIDENT<\/strong><\/p>\n

Users have two minutes to post on time, which will unlock the ability to view their friends’ posts; but users are given the option to post late, too.<\/p>\n

The purpose of all this? To show your friends what you’re up to \u2026 and “be real” about it.<\/p>\n

\n
\"Zach<\/source><\/source><\/source><\/source><\/picture><\/div>\n
\n

Zach Bowers snaps a BeReal photo while walking his dog, Ruby, in Boston’s North End on Sept. 23, 2022.
\n (Zach Bowers)<\/span><\/p>\n<\/div>\n<\/div>\n

Fox News Digital reached out to BeReal for comment.<\/p>\n

Open Influence CEO Eric Dahan, who is based in California, talked about BeReal’s emergence in an interview with Fox News Digital, explaining why the app has taken a position as the “anti-social social platform.”<\/p>\n

“The interactions are limited,” he said. “The feature is really designed to force authenticity from the user \u2014 not giving [people] the ability to create overly curated content,” he said.<\/p>\n

BeReal addresses the more authentic social needs of Gen Z, suggested Dahan, whereas millennials have valued a fuller experience of content curation and shareability.<\/p>\n

\n
\"BeReal's<\/source><\/source><\/source><\/source><\/picture><\/div>\n
\n

BeReal’s push notification alerts users on when it’s time to post for the day.
\n (Angelica Stabile\/Fox News Digital)<\/span><\/p>\n<\/div>\n<\/div>\n

“Authenticity is really important,” he said. “We even see it with ad content, where content that just looks more real and under-produced ends up performing better.”<\/p>\n

The social media expert also assumed that users are attracted to the app’s super-simple call to action.<\/p>\n

IPHONES, ANDROIDS, TABLETS AND MORE ARE THE GRIMIEST, GERMIEST TECH DEVICES IN YOUR HOME \u2013 HOW TO CLEAN THEM<\/strong><\/p>\n

“Posting what you’re doing in any given moment is a pretty easy task to follow,” he said. “It’s a really focused product.”<\/p>\n

“It’s not something broad where users have to poke around and figure out what they need to create. It’s pretty well packaged, making it easy for people.”<\/p>\n

\n
\"Shane<\/source><\/source><\/source><\/source><\/picture><\/div>\n
\n

Shane Swanson and Alana Karpovich snap a BeReal while enjoying a sushi dinner in the Lower East Side of Manhattan on Sept. 30, 2022.
\n (Alan Karpovich)<\/span><\/p>\n<\/div>\n<\/div>\n

But Dahan explained that the app is so appealing more broadly because it’s pulling people away from fabricated influencer media.<\/p>\n

And as the public settles into a more digitally immersed world, especially since the coronavirus pandemic, Dahan said people are craving real human connection “more and more.”<\/p>\n

HOW TO GET FOX NEWS HEADLINES ON YOUR IPHONE LOCK SCREEN<\/strong><\/p>\n

“When you look at social media, people put their ‘best foot forward’ by overly curating their content or editing it,” he said. <\/p>\n

Yet “people don’t want that,” he said. “They want to feel connected.”<\/p>\n

Dahan applauded BeReal for addressing this part of the market that’s been lacking attention and predicted that its “unique” function will allow the platform to last.<\/p>\n

\n
\"A<\/source><\/source><\/source><\/source><\/picture><\/div>\n
\n

A screenshot of social media apps on an iPhone including new photo sharing app BeReal.
\n (Angelica Stabile\/Fox News Digital)<\/span><\/p>\n<\/div>\n<\/div>\n

TikTok has already integrated a new feature called “Now,” which directly mimics BeReal’s functionality.<\/p>\n

Dahan suggested it would be a “good strategy” for other social media platforms with “engaging communities,” like TikTok and Instagram, to follow suit and learn from BeReal’s one-of-a-kind features.<\/p>\n

CLICK HERE TO GET THE FOX NEWS APP<\/u><\/strong><\/p>\n

“There’s a lot of opportunity for existing platforms to build this in and be successful with it.”<\/p>\n

<\/p>\n

\n
\n

Angelica Stabile is a lifestyle writer for Fox News Digital. Follow her on Twitter at @atstabile.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

It’s apparently time to “be real.” A new app called BeReal is bringing authenticity back into the social media landscape \u2014 and it’s seriously taking off. (Even “SNL” referenced it in a skit this past weekend.) BeReal was originally launched in December 2019 by French founder and former GoPro employee Alexis Barreyat, according to TechCrunch. …<\/p>\n

BeReal takes off: New social media app is considered ‘anti-Instagram’<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[4],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":67496,"url":"https:\/\/harchi90.com\/what-is-bereal-and-why-is-everyone-copying-it\/","url_meta":{"origin":85768,"position":0},"title":"What Is BeReal, and Why Is Everyone Copying It?","date":"September 6, 2022","format":false,"excerpt":"BeReal New social media apps seem to pop up every week, but many don't last long. Thanks to a fresh, simple concept, BeReal has gained enough popularity to make much bigger social media apps pay attention. What makes it so special? First launched in 2020, BeReal was developed by Alexis\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"BeReal logo and notification.","src":"https:\/\/i0.wp.com\/www.howtogeek.com\/wp-content\/uploads\/2022\/08\/BeReal-hero-2.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":52423,"url":"https:\/\/harchi90.com\/stop-using-bereal-like-instagram\/","url_meta":{"origin":85768,"position":1},"title":"Stop using BeReal like Instagram","date":"August 22, 2022","format":false,"excerpt":"Some of you are using BeReal exactly the way it was intended to be used. For that, I applaud you. But some of you are using it in a very, very wrong way. You people know exactly who you are. 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The dual camera feature was initially announced back in April as part of Snapchat's to-be-released director mode, which will give\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":54651,"url":"https:\/\/harchi90.com\/instagram-testing-a-new-feature-that-looks-just-like-rival-bereal\/","url_meta":{"origin":85768,"position":4},"title":"Instagram testing a new feature that looks just like rival BeReal","date":"August 24, 2022","format":false,"excerpt":"CNN Business \u2014 Over the years, Facebook has used Instagram to compete with rivals like Snapchat and TikTok by cloning their signature features. Now, a newer, fast-growing service appears to have caught the company's attention: BeReal. Instagram is testing a feature called \u201cIG Candid Challenges\u201d that appears strikingly similar to\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":58803,"url":"https:\/\/harchi90.com\/bereals-popularity-is-exploding-but-will-it-survive-its-instagram-clone\/","url_meta":{"origin":85768,"position":5},"title":"BeReal’s popularity is exploding, but will it survive its Instagram clone?","date":"August 28, 2022","format":false,"excerpt":"Social media trends come and go like the weather. Remember when Snapchat was the biggest thing around? And what about that short period when Yik Yak was on everyone's phones? TikTok might be basking in the glory now, but a new app, BeReal, is set to steal its spotlight. 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